[moby]

Full concept by the design studio: Women’s Tennis Association

They realize that they players these days have no personality or staying power, so why not go for a full-on video game aesthetic with platitudes and motherhood statements? Stamp out any sign of quirky. The new aesthetic fits into gamification, dovetails into AI-generated image + video content, maybe digital trading cards are in the works. This way the players are all interchangeable blocks at the top of the game; the product is not dependent on the personal superstar charisma of any player, each player can simply be whatever WTA wants them to stand for in the moment.

Genius, TBH. Also, objectionable and gross.

 

[Canucks]

I. Hate. Gamification.

 

[Barty Party]

The tv graphics are eh and the campaign is eh too but what did we expect

 

[BagelBaker]

Not to sound like some anti-woke crusader, but it'd be best for the success of the tour to promote its competitive depth, excitement, and personality rather than "driving progress", "supporting mothers", and "representation", etc. These goals are valuable to the players and the WTA's future, and the tour should continue working toward them internally. But for the WTA to continue growing as a product, the #1 thing to promote to the public is its entertainment value.

Tbh I agree. I think it's easier to sell the tournaments as an "event" to go to rather than promising high quality tennis 🫣. Just thinking of the success of the US Open last year with all the influencers attending and how badly the Netflix show flopped too. It'd be easier to create a show around the shenanigans of each tournament than relying on the top players being consistent.

 

[Queen_Of_Spray]

Where is Papamichail? Even Makarova 96 got invited to the party.

 

[FitzWilton]

These promos are normally 100% cringe and this one only 90%

And Iva... those eyes could melt the Beardmore Glacier 🤤

 

[coolfish1103]

I didn't see any meaningful changes.

 

[goldenlox]

This will make the wta popular!

 

[Samsonite]

Anna so pretty here!!

 

[gbar23]

 

[Deuce*]

The marketing is both superficial and artificial.

 

[maloofhoof]

No Keys, Sabalenka, Krejcikova, Noskova..... but we do get Jovic, Santamaria, 1996 Makarova and Kovinic so really focusing on the top players for the WTA

 

[maloofhoof]

Looks like Kenin and Shnaider weren't invited as they posted a photo of them playing tennis with the new slogan rally the world over it ....

 

[Samsonite]

No Keys, Sabalenka, Krejcikova, Noskova..... but we do get Jovic, Santamaria, 1996 Makarova and Kovinic so really focusing on the top players for the WTA

And Alex Eala!

Maybe WTA asked them not to post at the same time? I want to see more!

 

[Kurmay3Katti]

HO-VVTA reaching new lows with its design

 

[maloofhoof]

This is the team behind the new design:

Women’s Tennis Association

www.nomadstudio.com

 

[maloofhoof]

And Alex Eala!

Maybe WTA asked them not to post at the same time? I want to see more!

I'm surprised Emerson Jones hasn't also featured as a chosen junior but maybe there is more coming? Looks like Navarro wasn't filmed either, don't see Pegula yet.

 

[opionic]

Changing from purple to green is a smart decision imo. Majority of the avid wta tour followers are males. Green is a gender neutral color. Will they broadcast qualies? it is a shame, we cant follow quals properly.

 

[mckyle.]

I like the colors

 

[The Wta Show]

The shot was made in the week before the start of AO Open so all the players that was playing Hobart and Adelaide from the Quarters On...don't made the photoshoot