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Discussion Starter #1
What do you guys think about the new lotto adds they are showing on ESPN???I think lotto should have more creativity..Though this add is much better than the old advertisement.It was just pain and plus surprised to see advertisement on ESPN with just sania...i am happy but wish the add was better...
 

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I don't like they way Sania looks in that promo. I think she much more beautiful in person
 

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i've seen it enough already
 

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Discussion Starter #4
tenn_ace said:
I don't like they way Sania looks in that promo. I think she much more beautiful in person
True..I am just happy that i am seeing her on tv..Its so rare for a tennis player to be in an advertisement unless u r roddick fed williamses etc... Yeah I have seen sania looking much better than she looks in that add..
 

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Not to be mean or anything but not many people in the U.S. know who Sania Mirza is so it is not as effective. People will be like who is this Sania Mirza girl. however, if Lotto would have maybe used some of her quotes, some footage of her playing, some footage of her with fans in India, and other typical Sania Mania stuff it would create not only interest in the product but in sania herself which would bring more attention to Lotto.
 

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The picture of her at the end of the commercial is way too airbrushed.
 

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I thought Sania looked fierce and it made me take notice. It's not a bad ad.
 

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selesfan1 said:
Not to be mean or anything but not many people in the U.S. know who Sania Mirza is so it is not as effective. People will be like who is this Sania Mirza girl. however, if Lotto would have maybe used some of her quotes, some footage of her playing, some footage of her with fans in India, and other typical Sania Mania stuff it would create not only interest in the product but in sania herself which would bring more attention to Lotto.

Sania's image is directed to a certain consumer and, believe me, that consumer is on board who Sania is. I've seen it with my own eyes when I attended her matches at IW.
 

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It's pretty stupid. And a giant waste of advertising $. Who in the US knows who Sania Mirza is? Moreover, it's not like she's at least a "hot" nobody like Gisela Dulko who can sell clothes just based on sex appeal... :smash::smash:
 

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Discussion Starter #13
tennisluver99 said:
I'm SICK of it. They show it 2 times every commercial break
LOl they do it everytime to all the advertisements..Yeah you do get sick of it seeing again and again..But i think mirza has lots of supporters in US..So many indians in USA..An open bit market...just because some people here dont care doesnt mean its stupid..I think its a smart move by lotto..Anyways apart from sharapova blake roddick agassi and williamses i dont think general american people KNOW or care about other tennis players... i think its a good step..hopefully we will see some more players in add..
 

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I never meant to say it was a bad ad. It just could have been more imaginative and garnered a wider market had different tactics been used.
 

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Sania's a hot girl, but not in the ad. I hate the airbrushing! Boring commercial too. I got sick of it after I saw it once.
 

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I like the end of the add when the show Sania all golden she looks great!
 

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Agree with what others have said. They show the ad too much. It's kinda stiff and assumes viewers know who Sania is. Only very knowledgable tennis fans in the U.S. would know who Sania is. That ad might feel right to viewers in India, but it misses the mark here in the U.S. I have no problem with the fact they used Sania in the ad. She is very photogenic and became somewhat of a celebrity last year. But they should have given the viewers a little intro to her.
 

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Discussion Starter #19
yeah thats true..They could have used lot more creativity..but hey does anyone remember the old lotto adds..Some ridiculous song and just unbearable noise so irritating..this is an improvement already..that add also they showed 2 times in each break...
 
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