First off, note that the thread title is a paraphrase not a quote. Hendouble's actual quote is reproduced above.Hendouble said:It's sad that the ratings for a Grand Slam final depend upon the presence of such a narrow range of players. The poster who said that many players don't market themselves well enough these days in America is missing the point; they have other things to do, like play tennis. It's the governing bodies in tennis and the marketing agencies and perhaps above all else, the TV networks that need to be promoting them better.
Here's the sentence I take issue with.
The fastest growing sport in the USA is NASCAR. One reason they're growing so quickly is that they use an interesting marketing strategy. Much more so than in any other sport, the drivers and team are responsible for advertising and endorsements. If the drivers DON'T get involved in marketing themselves, no one else does it."It's the governing bodies in tennis and the marketing agencies and perhaps above all else, the TV networks that need to be promoting them better."
That's the reality in tennis as well, but we don't admit it. Individual players get individual endorsement dollars, and help promote tournaments to the extent they're paid to do so.
'The governing bodies in tennis'?
WHAT governing bodies?
The WTA is a mismanaged shell corporation.
The ITF is already making top dollar, and they're interests, outside of the slams, run to tournaments that aren't affected by TV ratings.
The USTA promotes American players.
'the TV networks'?
The TV networks already have the contracts they want. CBS gets any Williams sister final. ESPN gets it otherwise. That's the best deal for the TV people. The most expensive coverage goes only to the two players who guarantee big ratings.
As it stands, the only people guaranteed to make money by promoting the other players is those players and their respective national federations. What is the Belgian Tennis Federation doing to promote Kim and Justine in the States? If they get name recognition in the States, it opens up endorsement revenue worldwide not just for them, but for Belgian tennis. Betcha Kirsten Flipkens would like to know travel and expenses for her, her coach and her trainer was covered for next year. THAT'S the kind of thing more investment money in Belgian tennis means. Non-Americans become stars here all the time. It's not all about them not being American. Manchester United just toured the States and sold out all but one stadium.
The person who said " ....many players don't market themselves well enough these days in America ...." hit the point exactly. In the new media marketplace, the individual is much more responsible for a heightened profile. In short terms, it's up to the players to make themselves stars. NO one else has a real financial interest in doing it.