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The two-year endorsement deal between the world’s second-biggest soft-drink producer PepsiCo Inc and three-time Grand Slam tennis champion Maria Sharapova has been ended by mutual consent.

In January 2007, Sharapova became the first tennis player to represent PepsiCo’s Gatorade and Tropicana brands in a deal that expired at the end of last year. Sharapova has currently dropped out of the top 50 due to a shoulder injury.

“There is no particular reason other than that the contract has ended, with both parties mutually deciding to go their own way,” said Huw Gilbert, New York-based spokesman for the company. “We enjoyed our partnership and wish her well.”

Pete Brace, director of communications at the Gatorade Company, added: “Gatorade has a rich history of partnering with the world’s best athletes. As a leading sports brand, we are consistently evaluating our portfolio of athletes and properties to ensure we have the right mix.”

Gatorade struck a deal in late 2008 with tennis rival Serena Williams, who joined athletes including golfer Tiger Woods and retired basketball star Michael Jordan to endorse its products in the US.

The two-year deal with Sharapova, which included the Russian fronting a global hydration education campaign, was believed to be worth close to $1 million a year.
 

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Serena>Sharapova

I mean duh :shrug:
 

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Always hated how they photoshopped her to death in those Gatorade ads.
 

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Maria is above pathetic drink ads anyway. Serena can have them :wavey:
 

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Maria is above pathetic drink ads anyway. Serena can have them :wavey:
Is Maria above $1 million endorsements? :tape:

Anything Maria can do, Serena can do better no? :lol: (jkz) And joining the likes of Tiger aint bad either. Good job Serena :)
 

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Why open new thread for old news when such thread already exists?

Pepsi drops Maria or did not renew contract
http://www.tennisforum.com/showthread.php?t=376601




Similar messages are pure speculation.
First there is nothing new in it. It was known last year that Maria will not renew the contract with PepsiCo And second, the decision has nothing to do with Maria not playing tennis in 2009.

See “Sharapova Joining Enlyten vs. Gatorade War? Thursday, 6 Nov 2008”
http://www.cnbc.com/id/27581388

It says:
“Sources are telling CNBC that Maria Sharapova is close to signing a deal with the company. HealthSport lost $3 million in the first quarter of 2008 and has a stock worth 12 cents, but the supposed deal would provide the tennis star with up-front cash and a piece of the company that would be worth more annually than the deal she had with Gatorade.
Gatorade signed Sharapova to a two-year, worldwide deal in January 2007 that we heard was worth about $900,000 a year. Sources say Gatorade tried to extend that deal at a reduction, citing a rough economic environment that forced its parent company PepsiCo [PEP 52.13 0.17 (+0.33%) ] to cut 3,300 jobs last month. But Sharapova's camp instead looked to Enlyten, whose only other major active star on their endorsement roster is Washington Redskins defensive end Jason Taylor.
The deal would enable Sharapova to help grow a company, get a piece of the brand and also allow her do other drink deals. “

And second Sharapova just sign multimillion new contract.
 

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I wonder if this is why Maria's people felt the need to talk about her endorsements being better than the Williams sisters.
 
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