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A new era begins as Pacific Life signs a three-year title deal; City of Indian Wells becomes the presenting sponsor of the world's sixth-largest tennis tournament.

Indian Wells, one of the six major tennis events in the world, is proud to announce it has entered into a title sponsorship agreement with Pacific Life Insurance Company. The three-year agreement begins with the 2002 event, held March 4-17 at the Indian Wells Tennis Garden and includes a two-year option. The City of Indian Wells also signed on as Presenting Sponsor of the tournament, to be called the Pacific Life Open and will be presented by The City of Indian Wells.

Over the last 25 years, the event has grown into one of the world's elite tennis tournaments. The 2002 Pacific Life Open will again offer fans a full two weeks of action and will feature over 200 of the world's best players, including defending men's champion Andre Agassi and such stars as Pete Sampras, Lleyton Hewitt, Lindsay Davenport and Martina Hingis, who are set to compete in the 27th annual event.

"Pacific Life is known across the U.S. as a leader in the world of life and health insurance, annuities, and mutual funds," said Thomas Sutton, Chairman and CEO of Pacific Life. "This outstanding tennis event has prestige and global recognition, aligning with it is an outstanding way for our company to broaden our awareness among potential consumers."

"The City of Indian Wells is proud to present this outstanding
tournament that brings thousands of tennis fans to our beautiful City," said Mayor Conrad Negron Sr. "Television viewers from around the world will get to see the Indian Wells Tennis Garden, truly one of the most magnificent stadiums in the world, as well as the greatest tennis players. We are happy to continue this relationship with the tournament's organizers and are pleased to welcome the new title sponsor, Pacific Life."

Held in the second largest tennis stadium in the world, the Pacific Life Open features the combined talents of both the best professional women and men athletes. The Sanex WTA Tour (women) main draw includes 96 top professionals (plus 48 qualifiers) and will compete over a two-week period while the ATP (men) main draw consists of 64 pros (plus 32 qualifiers) and competes simultaneously over nine days during the fortnight.

"Today is a great day for tennis," said Charlie Pasarell, tournament director. "We are honored to have a title sponsor as outstanding as Pacific Life and as a presenting sponsor our great City of Indian Wells. Together this partnership will take this event to an even greater level."

"We welcome Pacific Life to the family of prestigious sponsors at our Tennis Masters Series stop in Indian Wells," said ATP Chief Executive Officer Mark Miles. "I'm certain it will be a perfect partnership for both the tournament and sponsor."

"We welcome Pacific Life to the world of women's professional tennis," said Sanex WTA Tour CEO Kevin Wulff. "This event is a marquee stop on our Tour and, along with the support of the City of Indian Wells, Pacific Life's presence will help to raise this already first class event to even greater heights."


Founded in 1868, Pacific Life provides life and health insurance
products, individual annuities, mutual funds, and group employee benefits, and offers to individuals, businesses, and pension plans a variety of investment products and services. Over the past five years, the company has grown from the 23rd to the 14th largest life insurance company in the nation. The Pacific Life family of companies manages more than $345 billion in assets, making it one of the largest financial institutions in America, and currently counts 81 of the 100 largest U.S. companies as clients. Additional information about Pacific Life can be obtained at its Web site,

Pacific Life is rated A++ (superior) by A.M. Best, AA+ (very strong) by Standard & Poor's, AA+ (very strong) by Fitch, and Aa3 (excellent) by Moody's for financial strength.3 Pacific Life is a member of IMSA (Insurance Marketplace Standards Association), whose membership promotes ethical market conduct for individual life insurance and annuities.


Indian Wells is home to internationally recognized sporting and cultural events, world-class resorts and restaurants, breathtaking golf courses and spectacular tennis courts. Ranked among the most affluent cities in the nation, Indian Wells is home to 3,800 permanent and 4,700 seasonal residents. The City of Indian Wells can be found online at


The Pacific Life Open presented by The City of Indian Wells, a Tennis Masters Series and Sanex WTA Tour Tier I event, will be held March 4-17, 2002, at the Indian Wells Tennis Garden in Indian Wells, Calif. Ticket information travel packages, or sponsorship opportunities for the tournament can be obtained by calling the tournament box office at 800/999-1585.
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