From Tennis Week
http://www.tennisweek.com/features/fullstory.sps?iNewsid=6630919
Love Means Nothing In Women's Tennis By Nathanael Chura
Saturday, April 18, 2009
In the summer of 1977, 23-year-old JoAnne Russell, stood on Centre Court of the All England Tennis Club serving for the Wimbledon women’s doubles championship. Somehow she and Helen Gourlay Cawley, a pair of unseeded long shots, found themselves poised to upset the world’s number one doubles team, Martina Navratilova and Betty Stove. If there were any at the tourney’s start who gambled on the sinewy spitfire from Naples, Florida having the nerve to seize such an opportunity, it certainly wasn’t Ms. Russell. For starters she and her Australian partner had hardly met before their first-round match against the second seeds, Chris Evert and Rosie Casals.
"We were supposed to play in Eastborne the week before but she didn’t show up," Russell recalls. "Then at Wimbledon, I’m waiting on court two. Chris and Rosie are sitting there and they go, ‘Where’s your partner?’ I said, ‘She wasn’t in my locker room.’ I didn’t wanna say I never met her before! Finally Helen walks out, a tiny wisp of a thing. She had racquets, so I go, ‘That’s her!’ She comes over, looks at me and says, ‘Do you mind playing the backhand side?’ I go, ‘No, Helen. I always play the backhand.’ Meanwhile, I haven’t played the backhand side since I was twelve, but you can’t say, ‘Oh, no! Don’t put me there!’ Then she goes, ‘Do you mind serving first?’ I said, ‘No, Helen. I am serving so well.’ Luckily she missed my singles match where I lost 0-and-0 and double faulted 28 times to Rosie (Casals) in the worst match I ever played at Wimbledon." Nonetheless, in their debut match, Russell/Cawley blasted through Evert/Casals 6-3, 7-5 and steamrolled their way to the finals.
At 6-3, 5-3, 40-love, on the centennial anniversary of the Wimbledon Championships, Russell unloaded a big first serve into Navratilova’s backhand. When the return went wide, Russell and Cawley jumped for joy and walked away with the crowning achievement of their careers.
It was a career, however, that existed before prize money became sizable and one that ended too soon, at least from the penurious perspective of the Women’s Tennis Association (WTA). In December 2008
SportsBusiness Journal reported outgoing Sony Ericsson WTA Tour chief Larry Scott made $1.6M in '07 becoming the first unofficial exec in women's sports to top the $1 million mark in annual salary. Yet players like Russell who retired before 1991 get no help in the form of pension or healthcare from the WTA, not a dime, not a Christmas card.
"I'm pretty sure they lost my address," says Russell.
These days Russell, age 54, makes her living as a "freelance" teaching professional at the Grey Oaks Tennis Club in Naples, Florida while, with the help of her sister, caring for her aging parents. Freelance tennis pros are by-and-large unsalaried and uninsured independent contractors. The only way to ensure one’s livelihood is to be healthy and fit, something Russell does not take for granted. In between lessons she keeps in shape by running, spinning, stretching, yoga…or pounding groundstrokes against a backboard. This sort of dedication has served Russell’s senior career well. In 1993 she won the Wimbledon 35-and-over doubles with partner Betsy Nagelson and was a US Open Senior Doubles Champion in 1993 and 2002. But there’s no other option for a journeywoman pro of her era.
Born in Miami, Russell grew up in Naples when southwest Florida was still practically frontier territory. Her first formal tennis instruction came at age six from the only pro in town, Julius Lesser. "I started playing in his beginner clinic," Russell remembers fondly, "with a man named Russell Reitz." Mr. Reitz was 65 years old, but since Mr. Lesser did not separate the adults from the juniors, Russell and Reitz soon became hitting partners. "At ten years old," Russell says, "I was playing with all these slicer-dicers in their 60s, 70s, 80s…and boy could they lob. Those guys would be planted at the net, and of course I’m the young one. They’d yell, ‘Get it JoAnne! Get it!’ That’s who I grew up with."
When Russell turned twelve, her father drove her up to Cape Coral to play in a junior tournament. "I made it to the finals," says Russell. "I double faulted 26 times and still won the match!" After that match a local coach named Tommy Boys approached Mr. Russell and told him his daughter could be a pro. Apparently this caused Mr. Russell to chuckle. "I had no serve," Ms. Russell admits with laughter. "No groundies. Nothing!" Nevertheless, Boys managed to convince Mr. Russell. In fact, Boys gave Russell free lessons for fifteen years, even while she was winning the NCAA Championships for Trinity University. According to Russell, one day after she turned pro her mother looked at her and said, "JoAnne, I think you should start paying Tommy. He gave you free lessons all that time and he didn’t expect anything in return." Boys remained Russell’s primary coach until he retired in 1980.
From 1973-1988 JoAnne Russell was largely a middle-of-the-pack player. Despite singles wins over Navratilova, King, Shriver, and Casals, and a 3-1 record over Virginia Wade, she had just a 150-158 singles record, reached a career-high singles rank of No. 22 and achieved her greatest success in doubles. She paired with Billie Jean King on the 1977 Wightman Cup Championship team and made it to the finals of the US Open Mixed Doubles in 1981 with Steve Denton. All in all, Russell finished her tour doubles career with a respectable 218-175 record, her best results coming at Wimbledon. (In 1982 she made it to the quarterfinals in all three events: singles, doubles, and mixed.)
"Her personality is Big. Funny. Curious. Kind," says former tour player and sports broadcaster Mary Carillo of her long time friend and colleague. "When I first got to know her and watched her play I was taken by her attacking style and very obvious competitive nature. ‘Russ’ was a real emotional player. She let you in on what she was feeling, and often in very entertaining ways. One Wimbledon she beat the higher ranked Sylvia Hanika, a bruising lefty who was tricky on grass. The win got Russ into the quarterfinal against Navratilova. Hanika was extremely crabby after the loss and came to the press conference ahead of Russ. There she was asked if she thought Russ had a chance against Martina. Hanika huffily answered, 'No.' When the broadly smiling Russ showed up to meet the press the first thing someone did was repeat Hanika's inelegant statement about her: 'Sylvia says you have no chance against Martina.' Russ never lost her smile, barely stopped to think before she answered, 'I've got a better chance than she does.' "
So what happens to a "working" woman’s tennis player 20 plus years after retirement?
For a while, Russell was a tennis commentator for ESPN, USA, and NBC Sports. Her most memorable experience in the booth was calling the decisive match of the epic French Open finals trilogy in 1986 between Chris Evert and Martina Navratilova. But after Russell’s five year contract with NBC expired, the network decided not to renew opting for star-powered Evert. "I believe they liked me," Russell says, "but at some point or other they made the decision to go the celebrity route. Which was fine! But they didn’t bother telling me. I found out reading the newspaper."