Re: Indeed, ANYBODY could be a WTA website manager!!!
I think what is probably going on here is this: the WTA has done "traditional" communications and PR for years. They're good at it. They understand it. They have experienced, talented professionals up and down the management chain in these areas.
But I think they still (amazingly) do not understand the Web - let alone Web 2.0. I don't think they understand how powerful players' Instagram accounts are (for instance), and I don't think they know/realise how to leverage those Instagram accounts into their own offerings. I don't think they truly understand the power and reach of things like Facebook, Facebook Live, YouTube and YouTube Live. Frankly, I don't think they really understand how the vast majority of people under the age of 30 consume media and become open to influence (and how increasing numbers of people over 30 do too).
And, worse than that, they don't even understand the potential power, reach and marketing/communication potential of their own damn website! The site which is the absolute and logical go-to for someone looking to engage with the WTA online. As so many others on this thread have correctly said, the WTA website should be an exciting, teasing, illuminating space that makes people want to dive in. The homepage should be super-slick and feature moving graphics and video (even most lowest-demographic households have powerful computer equipment and fast broadband connectivity these days...). And there should be feature-rich sections on each tournament and each player, with cross-pollination to each player's IG, twitter and FB account. There also absolutely no reason why the top 30 or 50 players shouldn't have extra-rich pages, featuring video montages and personal messages etc. THIS IS MARKETING 2019-STYLE, FOLKS!!
At the very least, the WTA could very productively use around $250,000 of its money to hire a reputable digital marketing consultancy to completely overhaul things - to present proposals on what should be done, how long it should take to do it, who will be required (and at what job descriptions and costs) to a) design and b) maintain the new website, and show some competitor analysis (with feedback) to show what can be done and what can be gained by doing it properly.
I am available for children's parties.