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She is promoting Xiaomi's new flagship phone. Until the deal is over, she will be the face of their marketing campaign.
Iga Swiatek - News, articles and interviews
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Considering that most big companies didn't leave Russian market, she will have trouble getting big sponsors, if she just did everything to make people happy.
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I didn't see anything weird in that, according to article cooperation end 31th March, so photoshoots are probably in her contract, she can't say "no" without consequences, that would be unprofessional and unfair for company.
Perhaps it is Iga that feels unhappy with this contract? Iga is so vocal about supporting Ukraine, I would not be surprised if she did not want to work with companies that support Russia. She has already shown that she is capable to pursue something that she feels good about overall rather than mere money when she declined Nike's offer. Now, as she has more money, she can afford to be picky.
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It's not like that. She signed a deal at the end of February 2021 and it was never said, for how long was the contract. Now we know that it was for 2 years. It's simple as that.
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So they're not supporting Russia, they're just selling their stock to them.
Sure. But she could choose not to prolong it.
We reached out to Iga Swiatek's team to ask whether she was aware of Xiaomi's return to the Russian market and whether she accepted this state of affairs.
"Iga Swiatek has so far worked with the Polish branch of Xiaomi, promoting the brand's products exclusively in Poland. She is known for her extensive support for Ukraine and concrete aid activities, as well as her clear personal stance against the war. The details of the cooperation with Xiaomi Poland are covered by confidentiality, but the cooperation ends on 31 March this year," - informed Wyborcza.biz the press team of Iga Świątek.
Wyborcza.pl
wyborcza.biz
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Wyborcza is trying too hard to find something special in this. The deal is ending and Iga is not signing an extension, because they might have a bigger deal ready with someone else. Let's remember that this was Xiaomi Polska that signed her, and it was mostly about Polish market. Now all her deals are signed with worldwide marketing instead of regional, because that will give her more recognition and much more money.Sure. But she could choose not to prolong it.
We reached out to Iga Swiatek's team to ask whether she was aware of Xiaomi's return to the Russian market and whether she accepted this state of affairs.
"Iga Swiatek has so far worked with the Polish branch of Xiaomi, promoting the brand's products exclusively in Poland. She is known for her extensive support for Ukraine and concrete aid activities, as well as her clear personal stance against the war. The details of the cooperation with Xiaomi Poland are covered by confidentiality, but the cooperation ends on 31 March this year," - informed Wyborcza.biz the press team of Iga Świątek.
Wyborcza.pl
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Iga must be relieved she can go back to using her iPhone openly in public.
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As usual it's a pleasure to watch/read interviews with him. Iga couldn't pick better coach.
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Iga's press conference after the match with Liu:
Iga Swiatek Press Conference Following 2nd Round Win 2023 BNP Paribas Open - YouTube
The interesting part is the short exchange in Polish at the end of it.
Iga is asked about the termination of the contract with Xiaomi. She replies that the cooperation with Xiaomi was very successful and satisfactory, but her attitude to the war in Ukraine is known, and that was the reason for the end of this cooperation. Iga statement is very clear.
Iga Swiatek Press Conference Following 2nd Round Win 2023 BNP Paribas Open - YouTube
The interesting part is the short exchange in Polish at the end of it.
Iga is asked about the termination of the contract with Xiaomi. She replies that the cooperation with Xiaomi was very successful and satisfactory, but her attitude to the war in Ukraine is known, and that was the reason for the end of this cooperation. Iga statement is very clear.
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A quote from Iga for a Polish magazine:
Perhaps someone can dig up the full article.
Perhaps someone can dig up the full article.
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50 Weeks of 1GA! Iga Swiatek kicks off milestone 50th straight week at No. 1 | Tennis.com
She's just the fourth player in WTA rankings history to amass 50 or more weeks at the top spot in their first stint.
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Nice insight about Iga's handling of her sports career, business opportunities and social activities:
sport.se.pl
Iga Świątek rozwija działalność biznesową na własnych zasadach. Wartości i wyniki ważniejsze od pieniędzy
Iga Świątek w minionym sezonie zdominowała konkurencję, budując ogromną przewagę w rankingu WTA, ale zdaniem magazynu "Forbes" trzy tenisistki zarobiły w 2022 r...
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It is very interesting to be so loved and has such great values.Nice insight about Iga's handling of her sports career, business opportunities and social activities:
Iga Świątek rozwija działalność biznesową na własnych zasadach. Wartości i wyniki ważniejsze od pieniędzy
Iga Świątek w minionym sezonie zdominowała konkurencję, budując ogromną przewagę w rankingu WTA, ale zdaniem magazynu "Forbes" trzy tenisistki zarobiły w 2022 r...
Eisenbud gave an interview to sport.pl. The article talks about why Iga dedicates limited time and energy to sponsorship deals or endorsements and what brands value in her.
www.sport.pl
Iga Świątek wybrała inną drogę niż rywalki. Jej nowy menedżer z USA zdradza kulisy
Członkowie teamu Igi Świątek opowiadają Sport.pl, jak liderka rankingu WTA buduje swój biznes. Tłumaczą nam m.in, dlaczego Polka poświęca sponsorom mniej czasu niż jej rywalki, czy jej paszport ma wpływ na relacje biznesowe i co wielkie marki cenią w Idze Świątek najbardziej.
www.sport.pl
Iga Swiatek: "I had to kind of grow up tennis-wise pretty quickly because I became World No. 1 and I had to handle that"
World No. 1 Iga Swiatek stated that she had to grow up very quickly in her professional life after attaining success post last year's Indian Wells tournament.
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If I were Iga's PR manager, I would advise her to get rid of "kind of" and "like" in her speeches. I know it's not intentional, but it muddles the message and sometimes sounds downright stupid or disrespectful in the transcript.Iga Swiatek: "I had to kind of grow up tennis-wise pretty quickly because I became World No. 1 and I had to handle that"
World No. 1 Iga Swiatek stated that she had to grow up very quickly in her professional life after attaining success post last year's Indian Wells tournament.www.sportskeeda.com
"She is kind of good role model", "People kind of lost their homes", etc.
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