"There isn't a firm date yet for the launch, Solomon said, but it probably will happen in late August, putting The Tennis Channel on tiers that reach roughly 8 million DirecTV subscribers. The Tennis Channel, which went on the air in 2003, is currently in about 10 million U.S. homes.
DirecTV also will carry a second feed of The Tennis Channel in high definition, starting in late November or early December.
"Kenny's done a great job at acquiring high-profile events," said Eric Shanks, DirecTV executive vice president of entertainment, "and he really is making The Tennis Channel 'THE tennis channel."'
As part of the agreement, all 16 million DirecTV customers will have access to The Tennis Channel's coverage of the French Open, which starts May 27"