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The results of this Fed Cup means the WTA has an opportunity with the next one.

Belgium is champ. Their team had a top five and a top ten player, each of whom played in GS final this year. And both are under 20. Probably a perennial power.

The US still has five top ten players.

France still has a top ten and a top 20 player.

Russia has two potential top ten players in Dementieva and Kounikova.

In short, the next Fed Cup has the best name recognition for the players it's had in years. American playersmay be less likely to play, but they've got more top ten subs. The next Fed Cup, if there are no upsets, 3 of the last 4 teams will be populated by players people want to see. Belgium is champ, and Russia and the US have players people want to see. France really needs a top ten Mary Pierce to return. But a Mauresmo, Pierce, Testud team would be formidable.

What would be the best way to start exploiting this possibilty now. Certainly trying to get some TV covergae of the final round. The Prime Time USOpen final worked. But a lot of stars had to align to make that happen.

Can something similar be done with Fed Cup?
 

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Team WTAworld, Senior Member
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Normally Belgium will organise... I can guarantee you that it will be sold out completely. We, Belgians, know to appreciate topsport. The World Championchip Gymnastics was here too, it was completely sold out, although we don't have one gymnast that can get into the finals.

It will also be on clay, that's almost sure.

[ November 12, 2001: Message edited by: per4ever ]</p>
 

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double-dog daredevil
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Maybe Belgium will figure out how to keep the lights on as well <img src="wink.gif" border="0">
 

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All our players are "potential top 10" , barring 1-2 in the top 100.
 

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Volcana - I'm not exactly sure on what you're asking?

I do have something to say about television coverage in the U.S.: It's bad. People want to watch sports "live" which is something U.S. television programmers have a hard time understanding (they're time-delaying the Salt Lake City games on the West Coast!).

The U.S. Open got high ratings because it...<br />1.) was shown live;<br />2.) was shown in prime time;<br />3.) featured the Williams Sisters (the most recognizable American tennis players); and <br />4.) was "The U.S. Open."

If you were posing more of a question about promotion, I'll just say that I've always been a fan of promoting through photography. Taking pictures of tennis players playing tennis isn't very attractive though (sweaty looking and contorted faces abound). Taking interesting pictures (not all sweaty or weird looking) and then accompanying them with a paragraph or two that hook you to the players' perceived "characters" usually does it for me. (They're doing this sort of thing now...but only with a handful of players...but it's more like babe exploiting than interesting.) Also giving it more of a chauvenistic feel might lure in people who just like to cheer for their country.

I'm assuming that you're thinking about just luring people who don't know a thing about tennis, right?
 
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