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I just noticed a few pics from Eastbourne where the players seemed to be in mostly white a la Wimbledon!
Is that a new policy or are the players just breaking in their Wimbledon whities?
 

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No, they can also play in other colours. I guess maybe some players just love the traditional white on grass generally but I assume the main reason (and the easiest) is that the players go from the pre-Wimby tourneys directly to the Slam so it´s probably easier to only have one white collection in their suitcases.
 

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The clothing sponsors want them to wear the new season's clothes. Becuase they have to wear the white clothes at Wimbledon, they want the same clothes to be worn before to increase its publicity.
 
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