TennisForum.com - Reply to Topic
Thread: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes' Reply to Thread
Title:
Message:
Trackback:
Send Trackbacks to (Separate multiple URLs with spaces) :
Post Icons
You may choose an icon for your message from the following list:
 

Register Now



In order to be able to post messages on the TennisForum.com forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










  Additional Options
Miscellaneous Options

  Topic Review (Newest First)
May 17th, 2019 06:08 PM
SAISAI-GOAT
Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

there is one for SAISAI too (on her IG)

I think it is Finesse
May 16th, 2019 05:22 AM
EdwardHaney
Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

May 16th, 2019 03:44 AM
The Dark Blue
Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'



May 16th, 2019 03:18 AM
The Dark Blue
Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'













May 16th, 2019 12:16 AM
Wiggly
Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

Quote:
Originally Posted by Milan View Post
Only one word came to my mind after seeing the basics of this campaign: CHEAP!

2) It remains unclear whom they have targeted with this campaign, nor who the main faces of it are. There are just too many players. They should've chosen, for example, 20 most recognisable faces and built the campaign around them.
They hired a local boutique marketing firm in St. Petersburg, Florida.

Identifying a the "elite group" is indeed mandatory. They need to select a few players and hope that they deliver instead of wasting time and energy on a 29 y.o. player with a CHR of 67 or something. They may be scared to hell after flopping with Bouchard but it's a lot more exciting for the fans to have some #NexGen stars that some "#ItTakes fight, discipline or hard work to become something in life". No shit, Sherlock.

I get that it must be hard to work with inconsistency and bland personalities but they aren't helping themselves. The WTA must create hype and narratives and work with the top players that they have. Bencic and Barty are 23 and 22 y.o and have won a PM and two P5s yet they are still little known. Shapovalov, FAA, Tsitsipas or even De Minaur have bigger profiles.

The ATP saw the incoming disaster and made big moves to react just in time. What is the WTA doing? Telling us that Aliz Cornet decided to go to Australia instead of staying home with her dad for his first chemo treatment. Touching but just not selling women tennis.

The WTA is hopeless it that's the shot of the month. To me, that's damaging AF. How are the fans supposed to be excited about the product if that's the best they can hope for? You can see that at any Sunday's league match. Pick a doubles rally or something.

May 15th, 2019 08:32 PM
Milan
Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

Only one word came to my mind after seeing the basics of this campaign: CHEAP!

1) It doesn't send a strong message at all. They should have stuck with a single and more powerful line, like "It takes courage - WTA", instead of using buch of randomly positioned buzzwords next to the players' portraits.
2) It remains unclear whom they have targeted with this campaign, nor who the main faces of it are. There are just too many players. They should've chosen, for example, 20 most recognisable faces and built the campaign around them.
3) Since they have decided to use black-and-white combination (which indeed matches with lilac logo) they should've used rawer pics instead of the photoshopped ones - to make players look more humane and accessable. Instead, they prestented them as top model divas (well, not all of them, but most).

All in all, this campaign is just a waste of their money and our time.
May 15th, 2019 08:20 PM
Miracle Worker
Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

When we will see second part?

I want to know what we can do having 'mental power' or 'google map'.
May 15th, 2019 08:17 PM
STRONG-ERA
Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

Quote:
Originally Posted by Wiggly View Post
How are black and white headshots of nameless players paired with a random buzzword supposed to promote women *tennis*? There isn't one racquet to be seen.

The ATP is very aggressive with its marketing and is going all-in with the Big Three and the #NextGen while you have the WTA promoting Khromacheva and Minella. Nice ladies but will never be household names.They tried something at long last but they needed something more memorable as they get ready to lose Serena and Maria.

The "My Story" vids are quite interesting, though.
And nobody is talking about it!!! They just uploaded new ones with Kontaveit and Svitolina and both are pretty good. The most insightful one for me though was the Mertens one, but I'm probably biased
May 15th, 2019 07:59 PM
bobito
Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

Quote:
Originally Posted by HuHu View Post
May 15th, 2019 07:45 PM
LefandePatty
Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

Strong is beautiful was the best campaign
May 15th, 2019 05:44 PM
M.P
Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

they should make a top 50or top100 Photoshop or top player in some countries and
there random player in this campaign like Kahn is crazy
May 15th, 2019 12:40 PM
unclebob
Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

It takes *insert random buzzword*
May 14th, 2019 11:53 PM
The Dark Blue
Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

Apparently, Sara Errani liked her polished ItTakesWTA campaign pic on Twitter
May 14th, 2019 10:21 PM
pesto
Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

This is just begging for Katie to do something really shady...

May 14th, 2019 09:56 PM
rucolo
Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

I like the idea. A good campaign !

This thread has more than 15 replies. Click here to review the whole thread.

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

 
For the best viewing experience please update your browser to Google Chrome