Amanda Anisimova signs enormous Nike deal
NEW YORK POST
By Marc Berman
American teenager Amanda Anisimova has signed a whopping new long-term endorsement deal with Nike worth in the Maria Sharapova neighborhood, according to tennis sources.
The deal for the 18-year-old is believed to be one of the largest ever for a teenager. Sharapova is soon to finish up an eight-year Nike deal worth $70 million.
Anisimova, who was born in Freehold, N.J. to Russian parents and moved to Florida when she was 3, is currently ranked 21st – the youngest women’s player in the top 60. She is an up-and-coming star after reaching the French Open semifinals in June at age 17.
Tennis insiders believe that Anisimova faring so strongly on clay at her near 6-foot stature was a significant indication of potential greatness.
As a junior, Anisimova won the 2017 U.S. Open girls’ title, beating the other teenage sensation, Coco Gauff, in the final. Anisimova has only played the main event at the Open once, losing in the first round in 2018. Anisimova missed the 2019 U.S. Open because of the death of her father/coach Konstantin and hasn’t played much since.
Women’s tennis is on solid ground, even if Serena Williams retires shortly. Anisimova, Gauff, 2018 Open champion Naomi Osaka and the new U.S. Open champion, Bianca Andreescu of Canada, makes for a compelling future.