WTA Launches First Global Marketing Campaign In Four Years: 'It Takes' - Page 8 - TennisForum.com
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post #106 of 118 (permalink) Unread May 14th, 2019, 11:53 PM
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Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

Apparently, Sara Errani liked her polished ItTakesWTA campaign pic on Twitter
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post #107 of 118 (permalink) Unread May 15th, 2019, 12:40 PM
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Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

It takes *insert random buzzword*
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post #108 of 118 (permalink) Unread May 15th, 2019, 05:44 PM
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Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

they should make a top 50or top100 Photoshop or top player in some countries and
there random player in this campaign like Kahn is crazy

ELENA DEMENTIEVA & LI NA
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Muguruza Tsonga Berdych Gulbis Dimitrov Thiem Krajinovic Rosol
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post #109 of 118 (permalink) Unread May 15th, 2019, 07:45 PM
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Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

Strong is beautiful was the best campaign
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post #110 of 118 (permalink) Unread May 15th, 2019, 07:59 PM
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Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

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post #111 of 118 (permalink) Unread May 15th, 2019, 08:17 PM
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Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

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Originally Posted by Wiggly View Post
How are black and white headshots of nameless players paired with a random buzzword supposed to promote women *tennis*? There isn't one racquet to be seen.

The ATP is very aggressive with its marketing and is going all-in with the Big Three and the #NextGen while you have the WTA promoting Khromacheva and Minella. Nice ladies but will never be household names.They tried something at long last but they needed something more memorable as they get ready to lose Serena and Maria.

The "My Story" vids are quite interesting, though.
And nobody is talking about it!!! They just uploaded new ones with Kontaveit and Svitolina and both are pretty good. The most insightful one for me though was the Mertens one, but I'm probably biased

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I know my fellow Serena stans are not rooting for Osaka in the final... this little girl that hired Sascha and got him to teach her all of Serena’s trade secrets. The girl that played the victim card way up after the USO and caused even more backlash to Serena. The girl that prevented Serena from getting to 24 and tying the record... Kvitova is an angel in my book and has never beaten Serena at anything major. She can stay, and she will have my full support on Friday because I am a true Serena fan and I do not support people who oppose the Queens crown.
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post #112 of 118 (permalink) Unread May 15th, 2019, 08:20 PM
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Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

When we will see second part?

I want to know what we can do having 'mental power' or 'google map'.

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post #113 of 118 (permalink) Unread May 15th, 2019, 08:32 PM
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Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

Only one word came to my mind after seeing the basics of this campaign: CHEAP!

1) It doesn't send a strong message at all. They should have stuck with a single and more powerful line, like "It takes courage - WTA", instead of using buch of randomly positioned buzzwords next to the players' portraits.
2) It remains unclear whom they have targeted with this campaign, nor who the main faces of it are. There are just too many players. They should've chosen, for example, 20 most recognisable faces and built the campaign around them.
3) Since they have decided to use black-and-white combination (which indeed matches with lilac logo) they should've used rawer pics instead of the photoshopped ones - to make players look more humane and accessable. Instead, they prestented them as top model divas (well, not all of them, but most).

All in all, this campaign is just a waste of their money and our time.


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post #114 of 118 (permalink) Unread May 16th, 2019, 12:16 AM
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Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

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Only one word came to my mind after seeing the basics of this campaign: CHEAP!

2) It remains unclear whom they have targeted with this campaign, nor who the main faces of it are. There are just too many players. They should've chosen, for example, 20 most recognisable faces and built the campaign around them.
They hired a local boutique marketing firm in St. Petersburg, Florida.

Identifying a the "elite group" is indeed mandatory. They need to select a few players and hope that they deliver instead of wasting time and energy on a 29 y.o. player with a CHR of 67 or something. They may be scared to hell after flopping with Bouchard but it's a lot more exciting for the fans to have some #NexGen stars that some "#ItTakes fight, discipline or hard work to become something in life". No shit, Sherlock.

I get that it must be hard to work with inconsistency and bland personalities but they aren't helping themselves. The WTA must create hype and narratives and work with the top players that they have. Bencic and Barty are 23 and 22 y.o and have won a PM and two P5s yet they are still little known. Shapovalov, FAA, Tsitsipas or even De Minaur have bigger profiles.

The ATP saw the incoming disaster and made big moves to react just in time. What is the WTA doing? Telling us that Alizé Cornet decided to go to Australia instead of staying home with her dad for his first chemo treatment. Touching but just not selling women tennis.

The WTA is hopeless it that's the shot of the month. To me, that's damaging AF. How are the fans supposed to be excited about the product if that's the best they can hope for? You can see that at any Sunday's league match. Pick a doubles rally or something.

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post #115 of 118 (permalink) Unread May 16th, 2019, 03:18 AM
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post #116 of 118 (permalink) Unread May 16th, 2019, 03:44 AM
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Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'



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post #117 of 118 (permalink) Unread May 16th, 2019, 05:22 AM
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Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

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post #118 of 118 (permalink) Unread May 17th, 2019, 06:08 PM
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Re: WTA Launches First Global Marketing Campaign In Four Years: 'It Takes'

there is one for SAISAI too (on her IG)

I think it is Finesse

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