The most marketable athletes in 2013 - Stephens #9, Azarenka #15, Sharapova #16 - TennisForum.com
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Old May 13th, 2013, 04:06 PM   #1
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The most marketable athletes in 2013 - Stephens #9, Azarenka #15, Sharapova #16

Sports Pro Media released their 50 most marketable athletes in 2013.

The Criteria
"Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
- Value for money
- Age
- Home market
- Charisma
- Willingness to be marketed
- Crossover appeal"

Sloane Stephens #9 http://www.sportspromedia.com/most_m...oane_stephens/
Victoria Azarenka #15 http://www.sportspromedia.com/most_m...oria_azarenka/
Maria Sharapova #16 http://www.sportspromedia.com/most_m...ria_sharapova/
Caroline Wozniacki #23 http://www.sportspromedia.com/most_m...ine_wozniacki/
Laura Robson #40 http://www.sportspromedia.com/most_m.../laura_robson/

A good number of tennis players on the list, especially women tennis players (Djokovic, Murray and Nadal are also on the list).
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Old May 13th, 2013, 04:07 PM   #2
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Re: The most marketable athletes in 2013 - Stephens #9, Azarenka #15, Sharapova #16

Get all that cash Sloane
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Old May 13th, 2013, 04:11 PM   #3
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Re: The most marketable athletes in 2013 - Stephens #9, Azarenka #15, Sharapova #16

LOL, Azarenka marketable. By just one result Stephens is marketable. so bogus.
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Old May 13th, 2013, 04:12 PM   #4
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Re: The most marketable athletes in 2013 - Stephens #9, Azarenka #15, Sharapova #16

This is clearly a legitimate list
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Old May 13th, 2013, 04:13 PM   #5
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Re: The most marketable athletes in 2013 - Stephens #9, Azarenka #15, Sharapova #16

1. That puts to rest any trash talking regarding Azarenka's marketability because of her "vile" on court persona.
2. Seeing Sloane so high on the list, does that also put to rest the notion of "If Serena wasn't black..."?
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Old May 13th, 2013, 04:14 PM   #6
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Re: The most marketable athletes in 2013 - Stephens #9, Azarenka #15, Sharapova #16

Yeah right
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Old May 13th, 2013, 04:19 PM   #7
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Re: The most marketable athletes in 2013 - Stephens #9, Azarenka #15, Sharapova #16

i'm sure it's no secret how much i love grigor's "girlfriend" but i stand in solidarity with the vile mashabators in calling bullshit on this one.
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Old May 13th, 2013, 04:21 PM   #8
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Re: The most marketable athletes in 2013 - Stephens #9, Azarenka #15, Sharapova #16

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Old May 13th, 2013, 04:21 PM   #9
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Re: The most marketable athletes in 2013 - Stephens #9, Azarenka #15, Sharapova #16

Sharapova should be first.
And what Azarenka and Wozniacki are doing on this list, I don't even...
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Old May 13th, 2013, 04:23 PM   #10
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Re: The most marketable athletes in 2013 - Stephens #9, Azarenka #15, Sharapova #16

I agree that Stephens may be huge. Now she may still be relatively cheap to sign, so hurry up guys before she wins a couple of slams and you'll have to shell out ten times more $$$ to convince her promote your goods
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Old May 13th, 2013, 04:26 PM   #11
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Re: The most marketable athletes in 2013 - Stephens #9, Azarenka #15, Sharapova #16

Quote:
Originally Posted by gbenga View Post
Serena isn't on the list because she is expected to be at the end of her career, thus probably not that willing to sign long endorsement deals, plus she is probably deemed not "value for money" given you won't get many years out of her. It specifically mentions why Serena, Federer, Bryant, Beckham etc. are not on the list here :- http://sportspromedia.com/notes_and_...nt_in_the_list.
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Old May 13th, 2013, 04:30 PM   #12
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Re: The most marketable athletes in 2013 - Stephens #9, Azarenka #15, Sharapova #16

This list Buba on this list? after recent k.o i doubt Pac-Man is that marketable as he used to be RG3 in the list but not Luck
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Old May 13th, 2013, 04:31 PM   #13
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Re: The most marketable athletes in 2013 - Stephens #9, Azarenka #15, Sharapova #16

Quote:
Originally Posted by dencod16 View Post
LOL, Azarenka marketable. By just one result Stephens is marketable. so bogus.
I think the reasoning is that they expect Stephens to achieve great things over the next things. If you sign a 3 year contract with her now that she's still relatively unknown you can still pay her relatively little dough, but have fantastic return on investment once she hits her stride.

Sharapova and Serena are obviously much much bigger stars, but at Serena's age a 3 year contract might not be such a good idea; Sharapova while should still play for 5 years is at the peak of her career so she demands so much more than someone like Stephens.
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Old May 13th, 2013, 04:36 PM   #14
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Re: The most marketable athletes in 2013 - Stephens #9, Azarenka #15, Sharapova #16

Quote:
Originally Posted by aselto View Post
I think the reasoning is that they expect Stephens to achieve great things over the next things. If you sign a 3 year contract with her now that she's still relatively unknown you can still pay her relatively little dough, but have fantastic return on investment once she hits her stride.

Sharapova and Serena are obviously much much bigger stars, but at Serena's age a 3 year contract might not be such a good idea; Sharapova while should still play for 5 years is at the peak of her career so she demands so much more than someone like Stephens.
I totally agree. And it's probably not a coincidence that the Value for Money and Age factors are mentioned as the first and second.
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Old May 13th, 2013, 04:41 PM   #15
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Re: The most marketable athletes in 2013 - Stephens #9, Azarenka #15, Sharapova #16

Serena's team has not done a great job of getting the endorsements like they should.
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