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Old Mar 6th, 2013, 08:13 PM   #31
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Re: WTA's new 40-Love Campaign

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Originally Posted by Wiggly View Post
It is an excellent idea but it looks cheap.
The WTA is expected to have the budget to deliver something of higher quality than this.

The original Strong is Beautiful photoshoot was perfect.
Same for the Hero thing.


They've just dropped the ball in the last few years and they need to pick it up.
I agree. But you cannot judge the whole campaign on a 44 second video, that's all we've seen so far. The proposal sounds thorough and a lot of different things are planned. Give them a chance.
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Old Mar 6th, 2013, 08:13 PM   #32
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Re: WTA's new 40-Love Campaign

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Originally Posted by Reephoria. View Post
Hence Cirstea, Stosur, Pavlyuchenkova and Cibulkova.
I meant in the photo montage, not the voice-over or players saying "40-love"
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Old Mar 6th, 2013, 08:39 PM   #33
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Re: WTA's new 40-Love Campaign

I'm really sorry for being a negative nancy but oh my god... this looks so cheap! Seriously, it looks like one of those lyrical videos that 13 year olds upload onto Youtube except instead of music lyrics, it's pictures and video of WTA players. What is with that horrible grey background?

The whole cutesy making a heart shape with the hands in the juxtaposition of fighting for equal prize money and being 'strong' leaves a bad taste in my mouth.
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Old Mar 6th, 2013, 08:47 PM   #34
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Re: WTA's new 40-Love Campaign



They should hire the person who did the Stosur-Ova video instead of removing the videos from Youtube.

40-Love really? That sounds like the campaign of a dating website for middle-aged women....
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Old Mar 6th, 2013, 11:54 PM   #35
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Re: WTA's new 40-Love Campaign

They will have net signs with that logo. The horror.
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Old Mar 7th, 2013, 12:01 AM   #36
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Re: WTA's new 40-Love Campaign

I really like the concept, but it would have been better to use the vintage footage along with the legends doing the 40-Love thing; using random unidentifiable scrubs (obviously not including Serena) isn't going to get the job done.

The Wilson commercial is GOATness.
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Old Mar 7th, 2013, 12:31 AM   #37
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Re: WTA's new 40-Love Campaign

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Originally Posted by Wiggly View Post

The original Strong is Beautiful photoshoot was perfect.
But the recent one had Donald Trump in it!

I mean is that prostitution or what?
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Old Mar 7th, 2013, 10:12 AM   #38
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Re: WTA's new 40-Love Campaign

Lame, but better than Donald Trump saying how great women's tennis is.
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Old Mar 7th, 2013, 02:36 PM   #39
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Re: WTA's new 40-Love Campaign

Quote:
Originally Posted by hurricanejeanne View Post
I really like the concept, but it would have been better to use the vintage footage along with the legends doing the 40-Love thing; using random unidentifiable scrubs (obviously not including Serena) isn't going to get the job done.

The Wilson commercial is GOATness.
i didn't like the Wilson commercial, talk about Beat A dead Horse To Death. That campaign theme has been around for at least 2 years and everyone has done it to death including Nike. I just hate LOOK INTO MY EYES. I mean REALLY? It sounds like something on a bad XXX rated site. I would have liked something more upbeat like RedFoo music.
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Old Mar 7th, 2013, 03:05 PM   #40
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Re: WTA's new 40-Love Campaign

What's the last time Domachowska played a WTA tournament?
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Old Mar 7th, 2013, 03:13 PM   #41
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Re: WTA's new 40-Love Campaign

The idea is very cool. But WTA's ads are so poorly made it's not even funny.
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Old Mar 7th, 2013, 03:27 PM   #42
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Re: WTA's new 40-Love Campaign

I'd prefer a video with 40 moments that changed women's tennis.

When it comes to self promotion the WTA is shocking. I still remember that campaign from the early 2000's with slogans like "grunt if you like women's tennis" and something about women not being in the kitchen
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Old Mar 7th, 2013, 03:30 PM   #43
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Re: WTA's new 40-Love Campaign

The WTA attempts at promotion just seem to be a plethora of players holding up placards or woodenly stumbling through an auto-cued message.

It's so lame.
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Old Mar 7th, 2013, 03:41 PM   #44
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Re: WTA's new 40-Love Campaign

Seles deserves at least 2 seconds, what a stupid campaign...
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Old Mar 7th, 2013, 04:32 PM   #45
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Re: WTA's new 40-Love Campaign

Quote:
Originally Posted by sammy01 View Post
I'd prefer a video with 40 moments that changed women's tennis.

When it comes to self promotion the WTA is shocking. I still remember that campaign from the early 2000's with slogans like "grunt if you like women's tennis" and something about women not being in the kitchen
I think they might be doing something like this. This is just a teaser for the campaign.
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