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Old Mar 6th, 2013, 03:53 PM   #1
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WTA's new 40-Love Campaign

Nice Idea

http://www.wtatennis.com/40love/arti...-love-campaign

"Showcasing the pioneers of the game and the current stars that all contributed to the ongoing success of women's professional tennis, 40 LOVE is an international marketing campaign that utilizes multiple platforms, with a focus on increased fan engagement around the world. Leveraging the WTA's 54 tournaments in 33 countries and the game's global icons, the WTA will honor historic milestones, headlined by a celebration of women's tennis and the champions of the WTA at an event that will include the gathering of former World No.1s in London. Central elements of campaign include global TV and print advertising featuring current stars and legends of the WTA; a digital program of online fan polls, Top 40 lists and images, and historic moments of the WTA; a global tour of the famed Billie Jean King trophy to WTA events around the world; a commemorative WTA 40th anniversary book and video; unique content created for the WTA's new TV magazine show and ePlayer; and a series of celebration events and promotions throughout the year at WTA events and around the Grand Slams."



although blink and you'll miss monica
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Old Mar 6th, 2013, 03:55 PM   #2
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Re: WTA's new 40-Love Campaign

Domachowska
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Old Mar 6th, 2013, 04:00 PM   #3
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Re: WTA's new 40-Love Campaign

i like Ivanovic's "For ty Luv"
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Old Mar 6th, 2013, 04:02 PM   #4
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Re: WTA's new 40-Love Campaign

Um, why is Wozniacki included in the montage of champions
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Old Mar 6th, 2013, 04:02 PM   #5
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Re: WTA's new 40-Love Campaign

Quote:
Originally Posted by Kleenex View Post
Um, why is Wozniacki included in the montage of champions
former #1
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Old Mar 6th, 2013, 04:04 PM   #6
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Re: WTA's new 40-Love Campaign

Quote:
Originally Posted by Kleenex View Post
Um, why is Wozniacki included in the montage of champions
there are even more irrelevant players included than former #1 and winner of 20 WTA titles
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Old Mar 6th, 2013, 04:08 PM   #7
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Re: WTA's new 40-Love Campaign

I had to stop the video so I could actually see Seles, Capriati and Azarenka.
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Old Mar 6th, 2013, 04:11 PM   #8
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Re: WTA's new 40-Love Campaign

It's a nice idea.

The WTA should drop the pink, it alienates the male viewers too much.
With better graphics, this campaign could be really good for the Tour.

They handle their social media like a 15 years old Taylor Swift fan.
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Old Mar 6th, 2013, 04:12 PM   #9
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Re: WTA's new 40-Love Campaign

All I could hear was Sori
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Old Mar 6th, 2013, 04:12 PM   #10
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Re: WTA's new 40-Love Campaign



Domachowska and Rosolska
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Old Mar 6th, 2013, 04:13 PM   #11
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Re: WTA's new 40-Love Campaign

Quote:
Originally Posted by Wiggly View Post

The WTA should drop the pink, it alienates the male viewers too much.
Wut? Stereotyping much?

The logo looks like somebody did it in photoshop in 2 minutes, I hope they didn't pay for this.
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Old Mar 6th, 2013, 04:16 PM   #12
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Re: WTA's new 40-Love Campaign

Quote:
Originally Posted by Coconut91 View Post
I had to stop the video so I could actually see Seles, Capriati and Azarenka.
I can't even see Seles.
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Old Mar 6th, 2013, 04:20 PM   #13
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Re: WTA's new 40-Love Campaign

good choice





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Old Mar 6th, 2013, 04:21 PM   #14
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Re: WTA's new 40-Love Campaign

Quote:
Originally Posted by Jimmie48 View Post
Wut? Stereotyping much?

The logo looks like somebody did it in photoshop in 2 minutes, I hope they didn't pay for this.
Pink is already strongly linked to women. It's women tennis.
They don't need to put some girly girly things all over the website.

The logo is shockingly cheap looking, the whole video is really.
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Old Mar 6th, 2013, 04:24 PM   #15
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Re: WTA's new 40-Love Campaign

This was corny! The WTA needs a revamp!!!
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