[fnc]

For the next three years Xerox will become a sponsor of the WTA. No details yet if they'll become title sponsor like SE was.

http://www.bloomberg.com/news/2013-0...l-sponsor.html
Women’s Tennis Association Signs Xerox as Global Sponsor
By Danielle Rossingh - Feb 4, 2013 2:00 AM GMT+0100

The Women’s Tennis Association said it signed a “multiyear and multimillion dollar” global sponsorship deal with document and business services provider Xerox Corp. (XRX)

Xerox, which already sponsored the U.S. Open, also will become a partner of the season-ending WTA Championships in Istanbul, the governing body for women’s tennis said in an e- mail, without disclosing financial details.

It’s the sixth sponsorship deal in 2 1/2 years for the women’s tennis tour, which features 54 events in 33 countries. Under the guidance of Chief Executive Officer Stacey Allaster, the WTA also has agreements with companies including French bank BNP Paribas SA (BNP) and Swiss watch brand Rolex Group.

Now in its 40th year, the WTA attracted a record 5.4 million spectators in 2012. Total prize money on the tour this year will jump 10 percent to $58.7 million.

http://www.usatoday.com/story/sports...-deal/1887771/
WTA signs sponsorship deal with Xerox
8:03p.m. EST February 3, 2013

The Women's Tennis Association is about to add another high-profile partner.

The WTA is expected on Monday to finalize a multimillion-dollar deal with Xerox, the sixth new sponsorship agreement the tour has signed in the last 2½ years. It's another step in the WTA's diversification strategy.

"Xerox is one of the world's leading iconic brands, and to have them not only as a sponsor but as a partner is a real plus to the WTA family," said Stacey Allaster, chairman and CEO of the WTA.

The WTA celebrates its 40th year in 2013.

During the first year of the agreement, Xerox will be at 18 WTA events providing global marketing, digital, broadcast and content rights throughout the season, including ePlayer, mobile and social networking applications.

Xerox will also become a partner for the TEB BNP Paribas WTA Championships in Istanbul.

[Bronx19]

How exciting.

[Adrian.]

Originally Posted by Bronx19

How exciting.

This.

[JarkaFish]

.....Xerox?

[VeeJJ]

Make fun of the name, but the bitches have money.

[Daniel]

Good move, bringing a powerful company to the WTA tour, more money for the top players

[koyak]

No more SEWTA?

[Play_Suspended]

Originally Posted by koyak

No more SEWTA?

Hasn't been that for a while now has it? Be interesting to see if they do go for title sponsorship of not (I would expect not). Anyway XWTA is just....weird

[Adrian.]

Originally Posted by koyak

No more SEWTA?

It will be now XEWTA or XWTA

[moodin0931]

[Wert.]

Watch SAISAI GOAT put XWTA instead of SEWTA in his next thread.

[Raiden]

Originally Posted by Adrian.

It will be now XEWTA or XWTA

May we pronounce that the Portuguese way (rather than the English) i.e. not "Ziwta" but "Shiwta" a.k.a "Shita"

[TheBoiledEgg]

so we should be able to copy stuff freely

[alfonsojose]

Didn't the ATP sign a sponsor deal with an electro domestic company a few years ago?

[coolfish1103]

It will probably be XRXWTA.