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Old Feb 4th, 2013, 08:50 AM   #1
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WTA signs sponsor deal with Xerox

For the next three years Xerox will become a sponsor of the WTA. No details yet if they'll become title sponsor like SE was.

Quote:
http://www.bloomberg.com/news/2013-0...l-sponsor.html
Women’s Tennis Association Signs Xerox as Global Sponsor
By Danielle Rossingh - Feb 4, 2013 2:00 AM GMT+0100

The Women’s Tennis Association said it signed a “multiyear and multimillion dollar” global sponsorship deal with document and business services provider Xerox Corp. (XRX)

Xerox, which already sponsored the U.S. Open, also will become a partner of the season-ending WTA Championships in Istanbul, the governing body for women’s tennis said in an e- mail, without disclosing financial details.

It’s the sixth sponsorship deal in 2 1/2 years for the women’s tennis tour, which features 54 events in 33 countries. Under the guidance of Chief Executive Officer Stacey Allaster, the WTA also has agreements with companies including French bank BNP Paribas SA (BNP) and Swiss watch brand Rolex Group.

Now in its 40th year, the WTA attracted a record 5.4 million spectators in 2012. Total prize money on the tour this year will jump 10 percent to $58.7 million.
Quote:
http://www.usatoday.com/story/sports...-deal/1887771/
WTA signs sponsorship deal with Xerox
8:03p.m. EST February 3, 2013

The Women's Tennis Association is about to add another high-profile partner.

The WTA is expected on Monday to finalize a multimillion-dollar deal with Xerox, the sixth new sponsorship agreement the tour has signed in the last 2½ years. It's another step in the WTA's diversification strategy.

"Xerox is one of the world's leading iconic brands, and to have them not only as a sponsor but as a partner is a real plus to the WTA family," said Stacey Allaster, chairman and CEO of the WTA.

The WTA celebrates its 40th year in 2013.

During the first year of the agreement, Xerox will be at 18 WTA events providing global marketing, digital, broadcast and content rights throughout the season, including ePlayer, mobile and social networking applications.

Xerox will also become a partner for the TEB BNP Paribas WTA Championships in Istanbul.
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Old Feb 4th, 2013, 08:51 AM   #2
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Re: WTA signs sponsor deal with Xerox

How exciting.
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Old Feb 4th, 2013, 08:53 AM   #3
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Re: WTA signs sponsor deal with Xerox

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Originally Posted by Bronx19 View Post
How exciting.
This.
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Old Feb 4th, 2013, 08:56 AM   #4
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Re: WTA signs sponsor deal with Xerox

.....Xerox?

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Old Feb 4th, 2013, 09:20 AM   #5
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Re: WTA signs sponsor deal with Xerox

Make fun of the name, but the bitches have money.
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Old Feb 4th, 2013, 09:30 AM   #6
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Re: WTA signs sponsor deal with Xerox

Good move, bringing a powerful company to the WTA tour, more money for the top players
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Old Feb 4th, 2013, 09:58 AM   #7
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Re: WTA signs sponsor deal with Xerox

No more SEWTA?
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Old Feb 4th, 2013, 10:06 AM   #8
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Re: WTA signs sponsor deal with Xerox

Quote:
Originally Posted by koyak View Post
No more SEWTA?
Hasn't been that for a while now has it? Be interesting to see if they do go for title sponsorship of not (I would expect not). Anyway XWTA is just....weird
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Old Feb 4th, 2013, 10:08 AM   #9
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Re: WTA signs sponsor deal with Xerox

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Originally Posted by koyak View Post
No more SEWTA?
It will be now XEWTA or XWTA
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Old Feb 4th, 2013, 10:39 AM   #10
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Re: WTA signs sponsor deal with Xerox

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Old Feb 4th, 2013, 11:13 AM   #11
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Re: WTA signs sponsor deal with Xerox

Watch SAISAI GOAT put XWTA instead of SEWTA in his next thread.


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Old Feb 4th, 2013, 11:16 AM   #12
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Re: WTA signs sponsor deal with Xerox

Quote:
Originally Posted by Adrian. View Post
It will be now XEWTA or XWTA
May we pronounce that the Portuguese way (rather than the English) i.e. not "Ziwta" but "Shiwta" a.k.a "Shita"
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Old Feb 4th, 2013, 11:32 AM   #13
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Re: WTA signs sponsor deal with Xerox

so we should be able to copy stuff freely
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Old Feb 4th, 2013, 11:33 AM   #14
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Re: WTA signs sponsor deal with Xerox

Didn't the ATP sign a sponsor deal with an electro domestic company a few years ago?
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Old Feb 4th, 2013, 01:13 PM   #15
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Re: WTA signs sponsor deal with Xerox

It will probably be XRXWTA.
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