Stacey Allaster's interview. - TennisForum.com
TennisForum.com   Wagerline.com MensTennisForums.com TennisUniverse.com
TennisForum.com is the premier Women's Tennis forum on the internet. Registered Users do not see the above ads.Please Register - It's Free!
Reply

Old Oct 22nd, 2012, 05:17 AM   #1
country flag Wiggly
Senior Member
 
Join Date: May 2004
Posts: 24,201
Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute
Stacey Allaster's interview.

Setting Stage for Next Season and Beyond
by Christopher Clarey

Stacey Allaster, the chairman and chief executive of the Women’s Tennis Association who is also the mother of two children, likes to limit herself to 150 days on the road per year.

“I’ve been gone more this year, no question,” she said, sounding wistful.

It has been a frenetic phase as the W.T.A. continues its thus-far unsuccessful search for a lead global partner to replace Sony Digital, expands its tournament lineup in Asia and South America and launches a formal bid process to choose the next site of the W.T.A. Championships. Istanbul’s three-year run as host city is set to end next year.

Istanbul does not plan to renew and Allaster expects the final pool of candidates for the 2014 season and beyond to come from Asia, Eastern Europe and Latin America.

She hopes to announce the winner early next year, wants a five-year deal and plans to expand the year-end tournament into a seven-day event with three to four more days of prologue, including a legends tournament and a junior event. Excerpts from an interview with Allaster last week:

Q. How important is the W.T.A. Championships to your tour?

A. This represents 40 percent of our net operating revenues. It is more important to our operating budget than the sponsorship. So it’s mission critical and obviously it’s also our largest marketing platform and that’s key in the sponsorship equation as well.

Q. With your longer offseason for recovery, you have more freedom than the men seem to have in terms of the location of your tour championships. What’s your preference?

A. There’s no doubt if the finances are there and the facilities are there and the operator and government support — and it’s got to be government backed — but if all of those factors are ticked, it sure would be nice to go to a market where you don’t have W.T.A. tennis. It’s one of the nice things about the championships. It is that one strategic asset where you can go into a market like Istanbul and build the brand.

Why is it vital to get public-sector support if you could get Larry Ellison-like involvement from someone?

Look, that’s what it would take. When you are looking at a minimum of 15 million in rights fees and prize money, plus you could have an operating budget anywhere from six or seven to 10 million depending on your infrastructure, you are looking at upwards of 20 to 25 million dollars a year.

Q. What about your sponsorship situation?

A. I remain optimistic that we will announce a minimum of one, maybe two, regional partnerships for 2013. Those conversations have come out of the lead global partner discussions so there’s the positive and these are great premium brands. It will be good business momentum for us.

There are still a couple active conversations on 2013 for the lead global partner, but I think as we are getting closer to really companies making their marketing decisions it’s a high hurdle for 2013. So we prepared for this day. We knew the day would come. We knew it’s a long sales cycle. Usually it’s 18 to 24 months for a partnership of this level.

Q. You’ve been involved in this arena for a long time now. How frustrating is this on a personal level? And does it reflect wider market difficulties or some of the challenges women’s sports are facing in general in sports like soccer?

A. Well, we will replace Sony. There’s no question about it. It’s just a matter of when. I have been doing this a long time. I’m not surprised where we are right now. This is a long sales cycle. This is a big investment, a strategic investment. I do think that combined with the world economy, the Olympic Games and euro definitely sort of sidelined conversations we might have otherwise had with some brands because they are preoccupied. I think once the Games were over, we’ve gotten more activity.

Q. Will you have to make cuts in prize money at your tour events because of this?

A. Prize money at all W.T.A. events is going up next year.

Q. Meanwhile, the men’s tour is putting big pressure on the Grand Slam events and just got a big raise for the 2013 Australian Open, which means $2 million more for the women. Is that manna from heaven?

A. We absolutely support it, and there’s no doubt that the guys have played a leadership role on this issue.

There are times when we take a leadership role, but they’ve done a great job and I have a lot of respect for the top players in particular who have really committed themselves to it, particularly under Roger Federer’s leadership.

Q. Are you concerned about the drip, drip of complaints from men like Gilles Simon and Janko Tisparevic about equal prize money?

A. There’s no question about the principle, the Grand Slams are aligned with a progressive society and equal prize money is here to stay.

Q. There has been some speculation in social media from the men that the top women have been told not to support the pressure on the Slams.

A. Just nonsense. Crazy talk. I think Serena said it best. We support this and we feel the same way, that the Grand Slams need to provide fair compensation.

The guys are just louder about it, and I can tell you when I was interviewing for the C.E.O. position, both Serena and Venus raised this issue with me. They said we needed to get after it. I said, ‘I know others have tried.’ And it takes really the top player leadership to really work.

I understand representatives of the Slams are now going to meet with the top women’s players in Istanbul.

I’ve respected the process by which Brad Drewett and the A.T.P. wanted to manage this but now it has obviously gathered a lot of steam and momentum. I had been talking to the Slams directly and privately since Indian Wells, and I said, ‘It’s time that you also speak to the women.’ And they all said, ’Absolutely.’ I’ve said to the Slams, ‘It is important to share your vision. It is important to share your business models, how you do spend the money, how much you do invest in women’s pro tennis outside of the Slams. And let’s have a constructive conversation about it and continue to build on the great works the guys have been doing.

Q. How concerned are you about the issue of Spanish doctor Luis Garcia del Moral, who has been banned by Usada after the Lance Armstrong investigation and has had contact with Sara Errani in Valencia?

A. I think there has been no indication that there’s any issues with Errani, and that’s probably all I can say at this point and time. She hasn’t tested positively, and there’s no connection. She was going to see him for other reasons. And we’ve looked into it.

Q. Do you feel tennis needs to devote more resources to this considering that, looking at the Armstrong case, athletes can apparently pass all the tests in the world and it doesn’t seem to mean a whole lot?

A. There’s no question that tennis is vigorously tested so I have a lot of confidence from the programs, with the top players supporting 365 days in and out of competition, that we’re doing a good job with tennis anti-doping. But there’s no question when you see what has happened that I know everyone is always looking to see how we can make improvements, and we stand united that we’ve got a zero tolerance for cheating in our sport.

http://www.nytimes.com/2012/10/22/sp...ey22.html?_r=4
Wiggly is offline View My Blog!   Reply With Quote
Sponsored Links
Advertisement
 

Old Oct 22nd, 2012, 11:19 AM   #2
country flag Sisyphus
Senior Member
 
Sisyphus's Avatar
 
Join Date: May 2012
Location: Porto Cervo
Posts: 2,370
Sisyphus has a reputation beyond repute Sisyphus has a reputation beyond repute Sisyphus has a reputation beyond repute Sisyphus has a reputation beyond repute Sisyphus has a reputation beyond repute Sisyphus has a reputation beyond repute Sisyphus has a reputation beyond repute Sisyphus has a reputation beyond repute Sisyphus has a reputation beyond repute Sisyphus has a reputation beyond repute Sisyphus has a reputation beyond repute
Re: Stacey Allaster's interview.

Please let it be the "Durex WTA Tour" someday...
__________________
Bibamus, moriendum est
Death lol
Sisyphus is online now View My Blog!   Reply With Quote
Old Oct 22nd, 2012, 11:36 AM   #3
country flag danieln1
VIP and The Cheesecake Factory
 
danieln1's Avatar
 
Join Date: Feb 2006
Posts: 16,139
danieln1 has a reputation beyond repute danieln1 has a reputation beyond repute danieln1 has a reputation beyond repute danieln1 has a reputation beyond repute danieln1 has a reputation beyond repute danieln1 has a reputation beyond repute danieln1 has a reputation beyond repute danieln1 has a reputation beyond repute danieln1 has a reputation beyond repute danieln1 has a reputation beyond repute danieln1 has a reputation beyond repute
Re: Stacey Allaster's interview.

The Errani-del Moral controversy
__________________


Ivanovic - Görges - Agnieszka - Li - Woz

Venus - Kvitova - Putintseva - Robson - Stosur - Cibulkova - Stephens

that is so disrespectful.... so disrespectful!
danieln1 is online now View My Blog!   Reply With Quote
Old Oct 22nd, 2012, 11:37 AM   #4
country flag The Witch-king
Senior Member
 
The Witch-king's Avatar
 
Join Date: Jan 2009
Location: Nairobi
Posts: 12,362
The Witch-king has a reputation beyond repute The Witch-king has a reputation beyond repute The Witch-king has a reputation beyond repute The Witch-king has a reputation beyond repute The Witch-king has a reputation beyond repute The Witch-king has a reputation beyond repute The Witch-king has a reputation beyond repute The Witch-king has a reputation beyond repute The Witch-king has a reputation beyond repute The Witch-king has a reputation beyond repute The Witch-king has a reputation beyond repute
Re: Stacey Allaster's interview.

Why and how does the YEC bring in 40% of the WTA's revenue?
The Witch-king is offline View My Blog!   Reply With Quote
Old Oct 22nd, 2012, 11:41 AM   #5
country flag Coconut91
Senior Member
 
Coconut91's Avatar
 
Join Date: Aug 2008
Posts: 1,589
Coconut91 has much to be proud of Coconut91 has much to be proud of Coconut91 has much to be proud of Coconut91 has much to be proud of Coconut91 has much to be proud of Coconut91 has much to be proud of Coconut91 has much to be proud of Coconut91 has much to be proud of Coconut91 has much to be proud of Coconut91 has much to be proud of Coconut91 has much to be proud of
Re: Stacey Allaster's interview.

Quote:
Originally Posted by Wiggly View Post

Q. Do you feel tennis needs to devote more resources to this considering that, looking at the Armstrong case, athletes can apparently pass all the tests in the world and it doesn’t seem to mean a whole lot?

A. There’s no question that tennis is vigorously tested so I have a lot of confidence from the programs, with the top players supporting 365 days in and out of competition, that we’re doing a good job with tennis anti-doping. But there’s no question when you see what has happened that I know everyone is always looking to see how we can make improvements, and we stand united that we’ve got a zero tolerance for cheating in our sport.

http://www.nytimes.com/2012/10/22/sp...ey22.html?_r=4
Yeah, Stacey, whatever you say...
Coconut91 is offline View My Blog!   Reply With Quote
Old Oct 22nd, 2012, 12:02 PM   #6
country flag KeysisGOAT
Senior Member
 
Join Date: Jan 2012
Posts: 2,007
KeysisGOAT has a brilliant future KeysisGOAT has a brilliant future KeysisGOAT has a brilliant future KeysisGOAT has a brilliant future KeysisGOAT has a brilliant future KeysisGOAT has a brilliant future KeysisGOAT has a brilliant future KeysisGOAT has a brilliant future KeysisGOAT has a brilliant future KeysisGOAT has a brilliant future KeysisGOAT has a brilliant future
Re: Stacey Allaster's interview.

Quote:
Originally Posted by Coconut91 View Post
Yeah, Stacey, whatever you say...
What else is she going to say? Tennis' drug testing is hilariously lax, and the players could probably get away with doping without much difficulty.
KeysisGOAT is online now View My Blog!   Reply With Quote
Old Oct 22nd, 2012, 03:12 PM   #7
C. Drone
CFO
 
C. Drone's Avatar
 
Join Date: Jan 2008
Posts: 12,852
C. Drone has a reputation beyond repute C. Drone has a reputation beyond repute C. Drone has a reputation beyond repute C. Drone has a reputation beyond repute C. Drone has a reputation beyond repute C. Drone has a reputation beyond repute C. Drone has a reputation beyond repute C. Drone has a reputation beyond repute C. Drone has a reputation beyond repute C. Drone has a reputation beyond repute C. Drone has a reputation beyond repute
Re: Stacey Allaster's interview.

Quote:
Originally Posted by @danieln1 View Post
The Errani-del Moral controversy
There is no controversy.
Quote:
Originally Posted by الحاجّ مالك View Post
Why and how does the YEC bring in 40% of the WTA's revenue?
probably because WTA as a company only has 2 tournaments, the other ~50 tournaments are independent financially.
C. Drone is online now View My Blog!   Reply With Quote
Old Oct 22nd, 2012, 03:14 PM   #8
country flag pov
Senior Member
 
pov's Avatar
 
Join Date: Feb 2008
Posts: 12,601
pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute
Re: Stacey Allaster's interview.

Quote:
Originally Posted by الحاجّ مالك View Post
Why and how does the YEC bring in 40% of the WTA's revenue?
Yeah. That was a shocker. I guess since the majors are ITF events the WTA gets much more money from the YEC
__________________
“Nonviolence means avoiding not only physical violence but also internal violence of spirit. You not only refuse to shoot a man, but you refuse to hate him.” – MLK
pov is offline View My Blog!   Reply With Quote
Old Oct 22nd, 2012, 03:27 PM   #9
country flag practiceboy
Senior Member
 
practiceboy's Avatar
 
Join Date: May 2005
Location: New York, NY
Posts: 645
practiceboy has a brilliant future practiceboy has a brilliant future practiceboy has a brilliant future practiceboy has a brilliant future practiceboy has a brilliant future practiceboy has a brilliant future practiceboy has a brilliant future practiceboy has a brilliant future practiceboy has a brilliant future practiceboy has a brilliant future practiceboy has a brilliant future
Re: Stacey Allaster's interview.

Basically every other tournament on the tour is privately or otherwise independently owned. The WTA itself owns the YEC. That's why such a big chunk of its revenue comes from the YEC.

I thought this was pretty much common knowledge? I'm surprised some of you didn't know this.
practiceboy is offline View My Blog!   Reply With Quote
Old Oct 22nd, 2012, 03:40 PM   #10
country flag pov
Senior Member
 
pov's Avatar
 
Join Date: Feb 2008
Posts: 12,601
pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute pov has a reputation beyond repute
Re: Stacey Allaster's interview.

Quote:
Originally Posted by practiceboy View Post
Basically every other tournament on the tour is privately or otherwise independently owned. The WTA itself owns the YEC. That's why such a big chunk of its revenue comes from the YEC.
Thanks. I didn't know that. Now that I think about it - I did know that. But even with that, it still surprises me. That a tournament is owned by an independent body doesn't is one thing, that the WTA only negotiates for such a small percentage of the take is another.
__________________
“Nonviolence means avoiding not only physical violence but also internal violence of spirit. You not only refuse to shoot a man, but you refuse to hate him.” – MLK

Last edited by pov : Oct 22nd, 2012 at 03:57 PM.
pov is offline View My Blog!   Reply With Quote
Old Oct 22nd, 2012, 03:51 PM   #11
country flag Rex59
Senior Member
 
Join Date: Aug 2006
Posts: 1,797
Rex59 has much to be proud of Rex59 has much to be proud of Rex59 has much to be proud of Rex59 has much to be proud of Rex59 has much to be proud of Rex59 has much to be proud of Rex59 has much to be proud of Rex59 has much to be proud of Rex59 has much to be proud of Rex59 has much to be proud of Rex59 has much to be proud of
Re: Stacey Allaster's interview.

Istanbul doesn't plan to renew? Why not? Attendance was fantastic last year, including doubles, players loving it and being received enthusiastically by the fans. Last year was the best YEC in years, can't remember the last one as successful attendance-wise. So, why wouldn't Istanbul and Allaster encourage the city to renew for as long as the citizens are receptive? This issue should be revisited.....

Last edited by Rex59 : Oct 22nd, 2012 at 10:16 PM.
Rex59 is offline View My Blog!   Reply With Quote
Old Oct 22nd, 2012, 04:59 PM   #12
country flag Wiggly
Senior Member
 
Join Date: May 2004
Posts: 24,201
Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute Wiggly has a reputation beyond repute
Re: Stacey Allaster's interview.

Quote:
Originally Posted by Rex59 View Post
Istanbul doesn't plan to renew? Why not? Attendance was fantastic last year, including doubles, players loving it and being received enthusiastically by the fans. Last year was the best YEC in year, can't remember the last one as successful attendance-wise. So, why wouldn't Istanbul and Allaster encourage the city to renew for as long as the citizens are receptive? This issue should be revisited.....
That was very weird. The most successful city doesn't want to renew? How strange.
I wonder if David Ferrer will be asked about the doctor as all the spotlight is on Errani.

Having no title sponsor shouldn't be that bad. Companies may be more interested in sponsoring the WTA Tour rather than the Whirlpool WTA tour.
Wiggly is offline View My Blog!   Reply With Quote
Old Oct 22nd, 2012, 07:33 PM   #13
country flag networthy
Senior Member
 
Join Date: Dec 2007
Posts: 6,640
networthy has a brilliant future networthy has a brilliant future networthy has a brilliant future networthy has a brilliant future networthy has a brilliant future networthy has a brilliant future networthy has a brilliant future networthy has a brilliant future networthy has a brilliant future networthy has a brilliant future networthy has a brilliant future
Re: Stacey Allaster's interview.

Quote:
Originally Posted by Wiggly View Post
A. There’s no question that tennis is vigorously tested so I have a lot of confidence from the programs, with the top players supporting 365 days in and out of competition, that we’re doing a good job with tennis anti-doping. But there’s no question when you see what has happened that I know everyone is always looking to see how we can make improvements, and we stand united that we’ve got a zero tolerance for cheating in our sport.

This is a stunning level of denial. When the truth finally breaks, tennis will make the cycling scandal look like kid's play. Allaster's words will come back to haunt her. Hard.
networthy is offline View My Blog!   Reply With Quote
Old Oct 22nd, 2012, 08:05 PM   #14
country flag Miracle Worker
Senior Member
 
Miracle Worker's Avatar
 
Join Date: Oct 2010
Location: Universe
Posts: 24,735
Miracle Worker has a reputation beyond repute Miracle Worker has a reputation beyond repute Miracle Worker has a reputation beyond repute Miracle Worker has a reputation beyond repute Miracle Worker has a reputation beyond repute Miracle Worker has a reputation beyond repute Miracle Worker has a reputation beyond repute Miracle Worker has a reputation beyond repute Miracle Worker has a reputation beyond repute Miracle Worker has a reputation beyond repute Miracle Worker has a reputation beyond repute
Re: Stacey Allaster's interview.

I thought they still have contract with Sony and their brand Xperia

Anyway, I like part about legends tournament and a junior event. She should also think seriously about cancel Sofia or move it week before YEC.
__________________
The Brainless Pusher
Ernests Gulbis, Marin Cilic, John Isner
Gilles Simon, Nicolas Almagro, Tommy Haas, Jack Sock
Kimiko Date Krumm, Tomas Berdych, Michail Youzhny, Daniel Brands
Elena Dementieva, Julia Cohen, Anna Chakvetadze
Miracle Worker is offline View My Blog!   Reply With Quote
Old Oct 22nd, 2012, 08:13 PM   #15
country flag PhilePhile
Senior Member
 
Join Date: Sep 2009
Posts: 2,427
PhilePhile has a brilliant future PhilePhile has a brilliant future PhilePhile has a brilliant future PhilePhile has a brilliant future PhilePhile has a brilliant future PhilePhile has a brilliant future PhilePhile has a brilliant future PhilePhile has a brilliant future PhilePhile has a brilliant future PhilePhile has a brilliant future PhilePhile has a brilliant future
Re: Stacey Allaster's interview.

Quote:
Originally Posted by Rex59 View Post
Istanbul doesn't plan to renew? Why not? Attendance was fantastic last year, including doubles, players loving it and being received enthusiastically by the fans. Last year was the best YEC in year, can't remember the last one as successful attendance-wise. So, why wouldn't Istanbul and Allaster encourage the city to renew for as long as the citizens are receptive? This issue should be revisited.....
It's not about Istanbul or even the WTA, it's "strategic" said Allaster.

Hint: Brazil and the Pearl River Delta region (note Shenzhen).




Quote:
Originally Posted by networthy View Post
This is a stunning level of denial. When the truth finally breaks, tennis will make the cycling scandal look like kid's play. Allaster's words will come back to haunt her. Hard.
Regardless of what you're insinuating, what do you expect Allaster to have said? .

Last edited by PhilePhile : Oct 22nd, 2012 at 08:19 PM.
PhilePhile is online now View My Blog!   Reply With Quote
Reply


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Copyright (C) Verticalscope Inc
Powered by vBulletin® Version 3.6.8
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
vBCredits v1.4 Copyright ©2007, PixelFX Studios