She probably chose the worst time for a new era with Rihanna, Taylor Swift, 1D, Ke$ha etc all comin up with their new albums/singles.
I don't think the music video is going be much of a help since there isn't any buzz around it and the song is already out of top 30 on itunes. She is getting some pretty nice airplay updates though. With a performance on The Voice, this could go top 10, but again all depends on the timing. She needs to promote it quick because people are already losing interest.
Looks like her team thought she could release a single and just sit back and let the hype & her star power do all the work. That just doesn't work for her, she doesn't have the hype or that huge star power anymore.
After Bionic, she needs to promote more than ever, like starting to build her career all over again. She needs to go out there and put on some amazing performances for people to get interested in her again.
If this era flops as hard as Bionic (and the single isn't doing much better than NTM ), then it's going to extremely hard for her to get her singing career back on track.