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Old Jul 4th, 2014, 02:44 PM   #1
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Miami tournament is now without a main sponsor after Sony opted out

Sony Dropping Title Sponsorship Of Miami's ATP/WTA Event After Eight Years
Sony is out after eight years as the title sponsor of Miami's joint ATP/WTA tournament, the third largest tennis event in the U.S. Tournament Senior VP/Marketing & TV Wendy Elkin in an e-mail wrote, “Sony has opted out of their title renewal but may still be connected with the Miami event.” However, Elkin indicated the tournament, staged in March and owned by William Morris Endeavor/IMG, is close to finding a new title sponsor. Sony began its title sponsorship of the event in '07 while still branded as Sony Ericsson and took over as sole title sponsor in '13. Meanwhile, Fila also is out as official apparel and sneaker of the Miami event. A source close to Fila said the tournament, now being called the Miami Open, was seeking to triple its annual $300,000 fee for the category.

http://www.sportsbusinessdaily.com/D...ship/Sony.aspx
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Old Jul 4th, 2014, 05:01 PM   #2
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Re: Miami tournament is now without a main sponsor after Sony opted out

Looks like the tournament isn't going anywhere.
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Old Jul 4th, 2014, 05:08 PM   #3
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Re: Miami tournament is now without a main sponsor after Sony opted out

Whoops, the loss of a title sponsor can kill a tournament very quickly, just look at Paris.
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Old Jul 4th, 2014, 05:15 PM   #4
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Re: Miami tournament is now without a main sponsor after Sony opted out

Maybe Sugarpova will be the title sponsor

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Old Jul 4th, 2014, 07:11 PM   #5
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Re: Miami tournament is now without a main sponsor after Sony opted out

"Third largest"? Indian Wells to the fore!
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Old Jul 4th, 2014, 07:18 PM   #6
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Re: Miami tournament is now without a main sponsor after Sony opted out



We are as American as Bouchard and Raonic. Come watch us at the Miami Mountie Open.
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Old Jul 4th, 2014, 07:20 PM   #7
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Re: Miami tournament is now without a main sponsor after Sony opted out

Sounds like they are close to getting a new sponsor anyway. It's such a great event and the most relevant tournament outside of the slams so I doubt they will have any trouble finding a suitable replacement for Sony.
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Old Jul 4th, 2014, 07:27 PM   #8
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Re: Miami tournament is now without a main sponsor after Sony opted out

This tournament belongs in China
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Old Jul 4th, 2014, 07:42 PM   #9
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Re: Miami tournament is now without a main sponsor after Sony opted out

Quote:
Originally Posted by coolfish1103 View Post
Looks like the tournament isn't going anywhere.
Asia
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