I understand why she has gone in that direction but even in the era between 2006 and 2008 when her dresses were sold to the public (pre 2009 when her outfits were at their peak in terms of their 'fashion influence') they were still better than this.
But her deal with nike was different back then. They were just paying her as a ambassador of the brand. Some of her outfits were not even put in sale. There were only 5-6 Audrey Hepburn-inspired dresses which were auctioned afterwards and I doubt the Wimbledon tuxedo was available in the stores.
With the new deal she has her own collection now and gets a reasonable percent of its sells, I assume. So its all about money nowadays.