Some of you may remember ... The Lipton International Players' Championships (LIPC) was the former name of the tournament in the upcoming Key Biscayne/Miami tournament. I'll always remember this tournament as the Liptons. Nasdaq or Ericsson, the more recent sponsors, just don't really roll off the tongue quite right.
I think Liptons' association with the Key Biscayne tournament for years was one of the most successful sponsorship examples in sport. Anyone else feel the same?
I also don't know what exactly NASDAQ hopes to achieve with sponsorship in Miami. I mean technology stocks and tennis players don't really go together. But maybe I'm wrong?