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Old Nov 3rd, 2013, 06:09 PM   #181
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Re: Sugarpova

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Originally Posted by AniaSharapova View Post
Sugarpova is finally available on some of the Polish online shop and I would love to order some flavours. Which flavours do you guys recommending as the best? They're so expensive and I don't have enough money to buy every of them.
Definitely Quirky. That shit's my crack.
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Old Feb 28th, 2014, 10:48 PM   #182
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Re: Sugarpova

Maria Sharapova’s Sugarpova Joins Forces With Pinkberry

Coming soon to Pinkberry locations nationwide: Maria Sharapova’s exclusive line of high-end gummy candies will be available at the frozen-yogurt chain’s topping bar and for in-store retail. Sugarpova, launched by the tennis star and her agent Max Eisenbud of IMG in 2013, will be the first independent brand featured and marketed in Pinkberry stores in this capacity.



“Maria is a big fan of Pinkberry, and Pinkberry is a big fan of Maria. I think we share similar values in terms of quality and consumer delight,” says Ron Graves, Pinkberry CEO. “If you know anything about her and her candy line, it’s very fun and tasty and distinctive. Those are the kind of offerings we have at Pinkberry.”



Previously only available at select retailers like Hallmark and it’s sugar candy stores, the Sugarpova line offers 12 varieties of sweet and sour gummies and three types of gumball candies. For the Pinkberry partnership, brand executives worked with Sharapova and her Sugarpova team to create mini versions of three popular varieties for the topping bar: Smitten, a sweet rainbow-colored ribbon candy; Flirty, fruit-flavored gummies in the iconic shape of lips featured in Sugarpova’s logo; and Flirty Sour, a combination of colorful sour gummies shaped like lips, hearts, and stars.



“Select store have the opportunity to bring in the packaged candy for retail, and her whole line is available,” says Laura Jakobsen, Pinkberry’s senior vice president of marketing and design. “Franchisees can pick, sort, and select what they want to offer.”



Jakobsen says the Sugarpova partnership stemmed from Pinkberry’s commitment to create a destination for consumers who crave an elevated treat experience.



“Her candy line is relatively new, and it’s not distributed widely,” she says. “It met our characteristics of being high quality, being fun and fashionable, and being a part of pop culture, so we wanted to create a destination where people could come and have that taste experience of Pinkberry and Sugarpova together.”

As for marketing the partnership, Pinkberry and Sugarpova, along with Sharapova, will take to social media, Jakobsen says, adding that both brands have strong consumer interactions through social channels and strong loyalty programs. Graves says Sharapova’s social media following, which includes 864,000 Twitter followers and nearly 12 million Facebook followers, will be an asset in further promoting the venture.



Similar partnerships may be in Pinkberry’s future, but only if it’s a perfect fit, Graves says.



“While we could have in the past brought in many other established brands, we instead look for something very unique, very distinctive, and not mass [distributed],” he says. “Shared values, for us, are the most important thing we need when we partner with anybody, whether it’s a franchisee or another vendor.”



Maria Sharapova will talk about her candy line Sugarpova at a free event at the La Quinta Resort & Club on March 5 at 5 p.m. The public is welcome. The La Quinta Resort is a neighbor of the Indian Wells Tennis Garden.
http://www.10sballs.com/2014/02/28/m...ith-pinkberry/


Pinkberry are huge. Her Forbes earnings next year is going to be crazy.
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Old Mar 1st, 2014, 01:52 PM   #183
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Re: Sugarpova

its genius idea climbing up on someone other's back. Because clearly she lacks market presence & distribution chain yet as other, bigger brands. Now she gets it for almost free (minus Pinkberry's minor cut).

slowly the brand gets bigger and bigger.
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Old Mar 1st, 2014, 02:45 PM   #184
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Re: Sugarpova

Quote:
Originally Posted by JadeFox View Post
Definitely Quirky. That shit's my crack.
This
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Old Mar 1st, 2014, 04:50 PM   #185
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Re: Sugarpova

let's learn from our queen.
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Old Apr 18th, 2014, 03:18 PM   #186
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Re: Sugarpova

The new flavour



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Buckle up and get ready for some tasty twists and turns. These fruity Porsche 911's will take you on a wild ride. Actual Porsche not included.
http://shop.sugarpova.com/shop/speedy
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Old Apr 18th, 2014, 05:08 PM   #187
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Re: Sugarpova

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Old Apr 18th, 2014, 05:12 PM   #188
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Re: Sugarpova



Genius
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Old Apr 18th, 2014, 05:37 PM   #189
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Re: Sugarpova


Actual Porsche not included
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Old Apr 18th, 2014, 06:33 PM   #190
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Re: Sugarpova


marketing genius
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Old Apr 18th, 2014, 06:48 PM   #191
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Re: Sugarpova

Oh God
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Old Apr 19th, 2014, 01:43 AM   #192
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Re: Sugarpova

The marketing guru
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Old Jun 6th, 2014, 07:29 AM   #193
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Re: Sugarpova

Charlize getting out of Pinkberry and walking by a Sugarpova poster......

http://www.tmz.com/2014/06/04/charli...d-dollar-bill/
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Old Jul 27th, 2014, 09:19 PM   #194
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Re: Sugarpova

Sugarpova in Kazakhstan ?

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Old Aug 14th, 2014, 03:05 AM   #195
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Re: Sugarpova

I bought my Sugarpova candies in Singapore here www.sugarpova.sg I saw them also in Robinsons and Fair Price Fines.
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