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Old Aug 20th, 2013, 03:09 PM   #886
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Re: ** Masha News and Articles! ** Vol. 3

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Originally Posted by Pimp_Me_Pova View Post
i think it's official,,,

http://www.wtatennis.com/news/articl...aria-sharapova

WTA seems to approved
No mention of Sugarpova on that page.
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Old Aug 20th, 2013, 03:12 PM   #887
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Re: ** Masha News and Articles! ** Vol. 3

Maria Sharapova wants to change last name to Sugarpova

By CHRIS CHASE – August 20, 2013 at 9:48am EDT

In an attempt to promote her personal line of candy, Maria Sharapova is hoping to temporarily change her name to Maria Sugarpova for the upcoming U.S. Open, according to a report by Neil Harman of the Times of London.

Harman, a highly respected tennis writer at a highly respected newspaper, says Sharapova asked the Florida Supreme Court for a “quickie” name change that would start before the Open and end at the tournament’s conclusion. That change would promote Sugarpova, Sharapova’s successful line of gummy candies that was launched in 2012.

Sharapova’s agent didn’t return calls about the audacious plan and the USTA has said Tuesday’s release of seedings would include No. 3 Maria Sharapova, not No. 3 Maria Sugarpova.

“There has been no formal request for a Sugarpova to be in the draw,” the USTA said. “And if there is, it will go to the tournament director.”


There’s a Sugarpova press event later Tuesday in New York and it seems likely the issue will be addressed there.

To recap: Maria Sharapova reportedly wants to change her name to promote her candy line, but her agent won’t talk about it and the USTA isn’t buying it. Others are reporting it as confirmed fact, even though the original report merely said it’s an attempt. It all sounds like a bit of a farce. It’s also completely brilliant.

The idea of a player changing his or her name to promote a company is the worst kind of commercialism. The NFL, which has an exclusive apparel deal with Nike, would almost certainly rebuff any efforts for, say, Robert Griffin III to turn his name into Bobby Adidas III for the NFL season. It’s silly to think that Rafael Nadal could file some paperwork to make his name promote Bacardi or that Roger Federer could become Roger Rolex Gillette Mercedes Benz Lindt Nike Wilson Federer and expect people to address him as such.

In that way, this whole Sugarpova idea is preposterous. Even if the Florida Supreme Court does accept this reported petition (it’s made worse decisions before), the idea that the switch is temporary would give the USTA and ESPN/CBS/Tennis Channel a chance to ignore it, even if it can’t legally stop the Florida court.

But either way, the mere talk of a name change has generated a ton of free publicity for Sharapova’s candy line. One story has caught on fire. If we assume the petition/stunt is real and filed, not necessarily in good faith or with high expectations, then it’s already done its job. People are talking about Sugarpova.

There’s one way it could backfire, however. If Sharapova loses early at the U.S. Open, the media may blame her struggles on this failed publicity stunt. But in that case, Sharapova can kick back in her press conference with a bag of Sugarpova, pull out a gummy tennis ball, shake her head and simply blame it on Jimmy Connors. It’s a win-win.

http://ftw.usatoday.com/2013/08/mari...ova-sharapova/
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Old Aug 20th, 2013, 04:23 PM   #888
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Re: ** Masha News and Articles! ** Vol. 3

Not to worry bitches

No name switch for Maria Sharapova
Maria Sharapova won't become the next Kareem Abdul-Jabbar, Chad Ochocinco or Metta World Peace.

After what her agent calls serious consideration, the tennis player has decided not to change her name to Sugarpova for the U.S Open next week.

The Times of London reported that the tennis player was set to change her name to the name of her candy company for the final Grand Slam tournament of the year, but her agent Max Eisenbud told ESPN on Tuesday that "we ultimately decided against it."

"Maria has pushed her team to do fun 'out of the box' type things to get the word out about Sugarpova," Eisenbud said. "In Miami, we're going to fill a glass truck full of candy and drive it around town. This was an idea that fell along those lines. But, at the end of the day, we would have to change all her identification, she has to travel to Japan and China right after the tournament and it was going to be very difficult."

In order to change her name, Sharapova -- who is a Russian citizen but has a green card and resides in Florida -- would have had to file a name change petition in the state, submit fingerprints, have a background check and have a hearing before a judge. If the judge signed an order, the name change would be official.

Sugarpova, a premium line of gummy candies and gum, has caught on quickly since she introduced it last year. In its first year, the company sold 1.8 million bags of its candy around the world in North America, Europe and Asia with planned launches in South America later this year. She is also extending the brand this fall by selling pendants, purses and other accessories with the company's lips logo on them.

Sharapova earned an estimated $29 million from June 2012 to June of this year, according to Forbes Magazine, the highest amount earned by a female athlete.

http://espn.go.com/tennis/usopen13/s...va-name-change
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Old Aug 20th, 2013, 04:30 PM   #889
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Re: ** Masha News and Articles! ** Vol. 3

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No mention of Sugarpova on that page.
Early exits, new coaches and purported name changes, Maria Sharapova's summer has been nothing if not eventful. - See more at: http://www.wtatennis.com/news/articl....orMLRq3G.dpuf

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Old Aug 20th, 2013, 04:41 PM   #890
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Re: ** Masha News and Articles! ** Vol. 3

Some damage already done to her rep, even with the plug pulled on the name change. Why she's concocting ideas like that when there are much more important things to worry about than her monetary bottom line is the question.

Just more ridicule at her expense is all she's accomplished in the past 2 months. Let me know when she dominates a top 10 player on the tennis court again.
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Old Aug 20th, 2013, 04:43 PM   #891
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Re: ** Masha News and Articles! ** Vol. 3

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Originally Posted by Mexicola View Post
Some damage already done to her rep, even with the plug pulled on the name change. Why she's concocting ideas like that when there are much more important things to worry about than her monetary bottom line is the question.

Just more ridicule at her expense is all she's accomplished in the past 2 months. Let me know when she dominates a top 10 player on the tennis court again.
Isn't it easier for you to root for Rena?
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Old Aug 20th, 2013, 04:43 PM   #892
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Re: ** Masha News and Articles! ** Vol. 3

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Originally Posted by Mexicola View Post
Some damage already done to her rep, even with the plug pulled on the name change. Why she's concocting ideas like that when there are much more important things to worry about than her monetary bottom line is the question.

Just more ridicule at her expense is all she's accomplished in the past 2 months. Let me know when she dominates a top 10 player on the tennis court again.
I mean, she might as well work on her business since she's stinking up the court right now
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Old Aug 20th, 2013, 04:58 PM   #893
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I mean, she might as well work on her business since she's stinking up the court right now
And that's exactly the point. Because she's been stinking up the court lately, she should be extra motivated to be working on fixing the problems in her game. Whether or not it's accurate or fair, the perception after these recent strange episodes is that she isn't putting tennis first ahead of everything. So she'll be under some real heat to succeed at the Open.

There are countless other opportunities she'll have to promote Sugarpova. Now wasn't the time.
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Old Aug 20th, 2013, 05:03 PM   #894
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Isn't it easier for you to root for Rena?
I wish I could. I sometimes wonder what it would have been like to share all those triumphs over the years as a fan and all that joy and excitement and knowing that your favorite is so much better than everyone else.

But I hate Serena and I hate Vika and pretty much every other player and I love Maria. So there's really not much I can do about it but hope Maria gets out of her funk.
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Old Aug 20th, 2013, 05:13 PM   #895
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I wish I could. I sometimes wonder what it would have been like to share all those triumphs over the years as a fan and all that joy and excitement and knowing that your favorite is so much better than everyone else.

But I hate Serena and I hate Vika and pretty much every other player and I love Maria. So there's really not much I can do about it but hope Maria gets out of her funk.
She is better then Vika and pretty much every other player in terms of tennis (Except Serena) Hip muscle injury is a serious injury so don't worry give her some time to recover & Masha will be out of her funk
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Old Aug 20th, 2013, 05:28 PM   #896
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Re: ** Masha News and Articles! ** Vol. 3

Thank God she didn't change her name >_>
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Old Aug 20th, 2013, 06:47 PM   #897
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In terms of PR skills, Max and Sharapova Inc. both suck big time.

Last edited by Abuttons : Aug 20th, 2013 at 06:52 PM.
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Old Aug 20th, 2013, 07:05 PM   #898
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Re: ** Masha News and Articles! ** Vol. 3



Quote:
@TennisReporters
BREAKING: Yuri Sharapov (Maria's dad) WILL be functioning as her coach throughout US Open.
Cronin also defended Martha regarding Sugarpova
Quote:
@TennisReporters
Tweeps I would not throw Maria under the bus here: it was not her idea & she's never been 1 for cheap publicity stuns so give her a pass
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Old Aug 20th, 2013, 07:54 PM   #899
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Yuri
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Old Aug 20th, 2013, 08:58 PM   #900
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Re: ** Masha News and Articles! ** Vol. 3

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In terms of PR skills, Max and Sharapova Inc. both suck big time.
But really they're great.

And yay! Glad to hear that Yuri will be her coach for now. Even though I started watching after Yuri left, I still miss him for some reason.
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