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Old Jan 30th, 2013, 05:41 AM   #226
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Re: How is the Australian Open viewed as a "grand slam"

We should talk about why they don't delete the US Open instead... Absolutely pathetic tournament.
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Old Jan 30th, 2013, 06:24 AM   #227
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Re: How is the Australian Open viewed as a "grand slam"

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Originally Posted by marshmellow View Post
We should talk about why they don't delete the US Open instead... Absolutely pathetic tournament.
Agree

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Originally Posted by Lachy View Post
This is just it. There are so many factors that contribute to a country hosting a grand slam tournament and attendance is a big one of those. Are those price figures from before even relative to the population size of each country?

I mean, having just a handful of people flock to the courts to watch if a Chinese isn't playing, in a slam, would just be sad.
Exactly. It should be just as important, if not more so, that the event is patronized. Aus Open always in and has a high ticket price thus I am going out on a limb and saying that attendance wise, it may be the most lucrative Grand Slam.
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Old Jan 30th, 2013, 12:05 PM   #228
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Re: How is the Australian Open viewed as a "grand slam"

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I think I am starting to understand your point, but it is more than mere nostalgia that should keep the tournament here.

I know that TV ratings are God, but you can see that big tournaments in China, even with the huge population, have poor attendance, at least compared to the Australian Open.

I am just saying as a tennis fan it is a very relevant event and not a MM which I can't believe was even suggested. I refuse to get caught up in the TV ratings game because to me that is less important, and if Australia was in a different time zone, wouldn't even be an issue.

The four Grand Slams are given to the countries with the richest tennis history and that's the way it should stay forever.

I must say I do appreciate having a sound discussion about this as opposed to offensive rants which are often the norm on the forum.

Good post.

I have just a few things I would like to add.





First, as I have written earlier, I think everyone within this forum (myself included) really overrates China. Yes it looks like the future. But some tournaments there have been disappointing. China still has a way to go.




Secondly, I would like to address attendance.

Attendance in sporting events represents one of the strangest dynamics in all of sports. On one hand for major sporting events, attendance really doesn't have a lot to do with the bottom line. We see this with the Australian Open in that it has spectacular attendance, but is last in revenue among the 4 majors. The WTA has seen increased annual revenue, despite many tournaments at various events being poorly attended. Sometimes the lack of correlation between attendance and revenue can be downright weird. Especially to fans.

However at the same time, we all agree that one important measure with regard to the health of a sport is how well they are doing with attendance. Good attendance has a positive impact TV numbers, increases energy, and even the quality of play. It just makes more sense that sporting events that do well have great attendance. So attendance is a factor. It is a very important factor. But it can also be misleading. I for one don't like WTA events with terrible attendance. And of course for smaller tournaments, the importance of attendance rises in value.




Thirdly, I agree the Australian Open isn't going anywhere anytime soon. I have written in support of what organizers are trying to do.

But to call this a complete non-issue is foolhardy.

Clearly over the last few years organizers of the Australian Open were scared into thinking that the Australian Open moving was a real possibility. They said so themselves. This is why they are working hard to build TV contracts in China and attract more business ventures. They understand that hosting a slam in the modern era of the global market has challenges. This is especially true for a small country that is several time zones away from the markets advertisers covet most. its not 1989 anymore. To say that this topic as it currently sits within this thread came completely out of left field is untrue.


Good discussion. And please don't worry about TV ratings. Only nerds like me spend all their time concerned with what the TV number is at a particular event!


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Old Jan 31st, 2013, 05:13 AM   #229
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Re: How is the Australian Open viewed as a "grand slam"

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Old Feb 12th, 2013, 01:20 PM   #230
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Re: How is the Australian Open viewed as a "grand slam"

They should move it to China as soon as possible. The WTA needs to increase its popularity in China.
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Old Feb 12th, 2013, 01:31 PM   #231
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Re: How is the Australian Open viewed as a "grand slam"

The Premier and ATP Masters tournaments in Beijing have been complete failures. Dunno why you think moving a Slam there is going to work.
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Old Feb 12th, 2013, 01:40 PM   #232
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Re: How is the Australian Open viewed as a "grand slam"

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Originally Posted by T-rex View Post
Secondly, I would like to address attendance.

Attendance in sporting events represents one of the strangest dynamics in all of sports. On one hand for major sporting events, attendance really doesn't have a lot to do with the bottom line. We see this with the Australian Open in that it has spectacular attendance, but is last in revenue among the 4 majors. The WTA has seen increased annual revenue, despite many tournaments at various events being poorly attended. Sometimes the lack of correlation between attendance and revenue can be downright weird. Especially to fans.
The thing with figures like revenue is that you need to define what it takes into account. Revenue figures probably include money from sponsors and television rights. Of course Wimbledon attracts higher television interest and the US Open would be open to more lucrative sponsorship deals for the tournament.

These factors when not accounted for give a distorted figure when you're talking about revenue from attendance alone.

The Australian Open is secure at Melbourne Park until 2030. There's no way the Victorian Government or Tennis Australia would ever allow it be moved anywhere else thereafter. We pay an enormous sum of money to keep the F1 Grand Prix in Melbourne, not because it is profitable, but because of the status the event attracts. And the AO generates a huge amount of money, not only for Tennis Australia, but in tourism as well. If it's location ever came into question, the government would bend over backwards to whatever the ITF wanted. I worked at The Australian Open in January for Tennis Australia and it's an amazing event. As a spectator, the atmosphere is like anything I've ever witnessed before and behind the scenes, everything runs like clockwork.

I don't see why it's status or prestige is ever questioned, it's just as important as any other grand slam.
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Old Feb 12th, 2013, 01:54 PM   #233
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Re: How is the Australian Open viewed as a "grand slam"

The WTA must leave no stone unturned in its efforts to make the game more popular in China even if it means moving the least popular slam there. China is the future.
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Old Feb 12th, 2013, 02:00 PM   #234
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Re: How is the Australian Open viewed as a "grand slam"

Like the WTA has any say in where the Slam is held. They can move their Slam to Beijing, sure - and lose half their prizemoney.

It will be up to the ATP where the Slam is, because they control the purse strings.
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