Maria was mentioned in a story about athletes and charities--not sure what their point was, but I think Maria handles things well in this area, compared to many others...
Maria Sharapova has a foundation that presently offers scholarships to students from Chernobyl-affected regions of Belarus, where Sharapova has ties. Sharapova’s Foundation website says that the scholarships for select students are at the Belarusian State Academy of Arts and the Belarusian State University, but details at the site are sketchy even a year later. (?)
Ten years ago USA Today looked at more than 250 charities closely affiliated with sports celebrities and found a mixed bag. About 50 percent were considered ‘efficient,’ that is they spent no less than 75% of expenses on actual charitable work. But a goodly chunk seemed to be better at fun raising than fundraising.
USA Today reported that while intentions were often good, few athletes or even their representatives were well prepared for the work of running a charitable foundation.
“Sosa Foundation President Chase acknowledges he made mistakes and figures he’s not alone.
“‘I was running it kind of like a private business. Now I understand there’s a difference. ... One of the IRS guys commented to me, ‘All these athletes start these things, but they never finish them because they don’t understand what it entails... They’re hiring brothers, mothers and fathers.’”
Moreover, the Internal Revenue Service requires a high level of reporting transparency from public and private charities in the United States. The USA Today story detailed cases where athletes were largely uninvolved in charities that carried their name, but because the charity was poorly managed it turned out to be a public relations nightmare for the celebrity.
In short, if they manage their Foundations with probity and prudence, sports celebrities can rightly expect the cause jewel in their endorsement crown to provide a real halo effect. If not, the celebrity foundation can be a crown of thorns.
Read more: http://causerelatedmarketing.blogspo...#ixzz1CGIdHNcV
Sharapova is a Goodwill Ambassador for the United Nations Development Programme.
Cancer, Children, Economic/Business Support, Education, Health, Philanthropy, Poverty, Women
Charities & foundations supported (6)
Maria Sharapova has supported the following charities:
Great Ormond Street Hospital
Heroes in Heels
Maria Sharapova Foundation
United Nations Development Programme
Variety - The Children's Charity
Wish Upon A Hero Foundation
Other supporters of the same charities & foundations
Aisha Tyler Ali Larter Brooke Burke Colbie Caillat Estelle Kimberly Caldwell Martina McBride Meg Cabot Miley Ray Cyrus Miranda Lambert Reba McEntire Samantha Harris Scarlett Johansson Susan Lucci Taylor Swift
Read more: http://www.looktothestars.org/celebr...#ixzz1CGHPEXCm