It's kind of a hype.
I think it's because of the striking colors and the modern prints.
I have some BB boxershorts too and they look nice and they fit well.
The only problem is that they're quite expensive.
Is Holland the only country where Bjorn Borg is so popular (as far as you know)?
Michaella Krajicek Arantxa Rus
Also good luck to: Jankovic, Henin, Ivanovic and the Dutch players