Federations always overstate the importance of the medals in their vote. Have costed several titles for Kaia (especially in 2011 and 2012). Kaia has won the people's vote so many times (first time in 2001
) but only has one overall title (in 2008).
If one year one Estonian does a FO/Wimbledon double and second Estonian wins a bronze in the Olympic tennis tournament, then I fully expect the federations to prefer bronze medalist in their vote.