This was the first time we heard of "Sugarpova":
Expanding her reach into the unexpected, she is about to announce a new partnership with Jeff Rubin, the man who helped create Dylanís Candy Bar in 2001 and a chain of candy shops inside F. A. O. Schwarz stores (called F. A. O. Schweetz) in the 1990s, to develop her own brand of candy and sweets. Gumballs will be shaped like tennis balls, and gummy candies will be packaged in containers shaped like tennis-ball cans, according to plans drawn up by Mr. Rubin, who hopes to have them ready in time for a rollout at the United States Open in August.
The name of her brand? Sugarpova.
Never imagined one day it would be her name.