Originally Posted by ozza
In Sky Sports case it's because Wozniacki was the only real name for a headline to play yesterday. People know her because of her relationship with McIlroy and probably think she's doing a lot better than she is because she always comes with the prefix of former world number 1 or mistakenly in some cases the world number 1. Thus her losing to a no-name is still the obvious sensationalist headline.
Ultimately the WTA are just going for stances that make their product look as good as possible. They always use the positive version of the headline as far as I am aware, as opposed to using a headline like "Woeful Wozniacki loses again".
Well,Chrissie-fan kept me honest when I proposed some candid headlines on the WTA webpage...and he was right because,ultimately,it's their job to PROMOTe the players and not insult them.....but I'm not so sure that the positive spin always makes the WTA look good;sometimes it makes them look desperate,as when AI got a fairly-soft draw and finally made a USO QF,where she was easily dispatched,of course.The WTA webpage stated that AI had made the "career Slam QF list"
I'd respect them a lot more if they simply took a more understated,factual approach such as,"CSN defeated Wozniacki in the 1st round,which is an upset on paper yet not that surprising because clay is CSN's favorite surface while Caroline has been battling a bit to recover her former #1 form." To ME,that's not insulting to either player...nor to the fans who might read it
Propaganda Director for the Olympic Slam Queen
aboard SS Dementieva
Ste. Kim, we didn't have you for long enough, but we appreciate what you gave us
From the Sports Dictionary--Serena Slam(noun): Term used by those who weren't able to win a REAL Grand Slam and seek to rationalize that bitter disappointment