Originally Posted by bruce goose
Thank you for your input,which I appreciate,but the WTA even did that with Dinara when she was #1.Though I still have affection for my retired fave,Dinarik,I can candidly admit that she wasn't one of the centerpieces of the WTA's promo machine like some of the more glamorous gals are.I suppose that Sky Sports is complicit with the WTA,and their b.s. propaganda,if they cover the sport regularly.
I'll give another example from the NBA: The Orlando Magic made the Finals a few years back.Now,after trading off their top players,they are a bottom feeder.If the NBA tried to promote an upcoming Orlando game as if they were the same team that they were 3 years ago,fans would feel insulted and HEAVILY bash and ridicule the league in the 'blogosphere'.Even the media that covers the sport would look at each other and ask,'WTF does the league think they're doing
In Sky Sports case it's because Wozniacki was the only real name for a headline to play yesterday. People know her because of her relationship with McIlroy and probably think she's doing a lot better than she is because she always comes with the prefix of former world number 1 or mistakenly in some cases the world number 1. Thus her losing to a no-name is still the obvious sensationalist headline.
Ultimately the WTA are just going for stances that make their product look as good as possible. They always use the positive version of the headline as far as I am aware, as opposed to using a headline like "Woeful Wozniacki loses again".