Re: What type of player's personality attract fans?
Personality wide, I like players who are quick to engage the crowd - like Li Na, Kim and Serena or genuinely nice/funny players like Lisicki, Kuznetsova and Zvonareva.
I don't like players who come off as cold, bitchy or uncaring to the plight of others - like Sharapova, Kirilenko, Nicole Pratt.
But generally, I like players who possess games that I like, with the key component being speedy around the court like Jankovic, Errani. If they weren't fast, I would like them if they at least tried to move fast like Yanina Wickmayer.
There are exceptions to every rule of course.