TennisForum.com - View Single Post - Tarpishchev: "Bidding on [the YEC] a waste of money...We didnít even want it."

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Old Feb 1st, 2013, 12:19 AM   #22
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Re: Tarpishchev: "Bidding on [the YEC] a waste of money...We didnít even want it."

Quote:
Originally Posted by Excelscior View Post
WTA must learn, how to build a brand and their business.

Sometimes an audience and a following (like they could have done in Istanbul or any place similar), is a better long term solution than just taking the quick money from a new tournament where no one will show up and you won't gain new fans or build your brand in the future.

Visibility and impact can count in the long term, than fast, upfront money.

Stacy, will figure this out, after she's fired, and she watches someone finally excel.
Yup. You'd've thought they'd have learnt by NOW that chasing the biggest short-term pay cheque is a terrible strategy Having people watch an event like the ATP London finals, where the crowds are full and fully-engaged, is much better for the long-term health of the sport, even if they're not lining the ATP/WTA players/CEOs' pockets as much in the short term as places like Dubai and Doha are.
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