Originally Posted by Kooyong
tejmeglekvár - You may look at it like that but in this case is it Eurosport not wanting the rights or is it the WTA being unable or willing to met Eurosports position?
- Old Eurosport contract was worth probably $10 million/year (or euro? idk). It wasnt good business for WTA.
- WTA set up a higher price and legit demands for example "X hour live tennis per week".
- Eurosport wants the rights with the old terms because tennis is one of their main product, thats why they already bought rights of few smaller ATP/WTA tournaments to fill their free time. But dont want to pay much for the Premiers. They are still good market position having rights of 3 slams.