Originally Posted by sweetadri06
Well I suspect it won't be that high next year, seeing as how she isn't number one anymore. The number one rank really raises your profile for these various companies.
It seems that companies are reluctant to embrace Azarenka as the new No. 1 - regardless of her being an excellent player - and they're waiting for Serena to grab the top spot after Aussie Open.
It may sound cynical, but who will then care about the No.2 or No.3 ranked Ms. Azarenka, backed by an extremely small home market, not to mention the off-putting Vuvuzela sound she makes during every point?