Originally Posted by Excelscior
Women's tennis was probably most popular in the late stages of the Evert-Navritalova rivalry, coinciding with the Graf/Seles era.
Such conclusion is not correct. Now, worldwide, women's tennis is many times more popular than Evert-Navratilova or Graf/Seles era.
The decline of USA TV ratings of tennis matches, both for men and women, is based on reasons most of which are not related to the sport tennis.