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Old Jan 14th, 2011, 05:05 PM   #1398
country flag Marilyn Monheaux
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Re: ** Masha News and Articles! ** Vol. 2

Quote:
Sony Ericsson YouTube Series to Follow Women’s Tennis Hopefuls

Sony Ericsson is getting into the entertainment biz with Xperia Hot Shots, a new YouTube-based show following the lives of six aspiring Women’s Tennis Association stars.

The show, starting in March, offers a behind-the-scenes look at the women’s lives off court as they compete in various tournaments around the world. Product placement will figure prominently into the show; the women will be shown using their Xperia handsets to film their own content and share it on Facebook and other social media outlets.

Sony Ericsson’s Experia X10, an Android-based phone, hit the U.S. market last August.

To help get the word out, Sony Ericsson employed spokeswoman Maria Sharapova to help develop and show off a logo for the show

Ben Wyatt, director of communications for the WTA in Europe, says that the six women haven’t been chosen yet. As for Sharapova: “She’ll certainly have a role to play,” but that exact role hasn’t been finalized. Sony Ericsson’s YouTube channel has close to 10,000 subscribers and currently offers such fare as “Battle Fingers,” an odd contest in which viewers vote on videos showing people’s fingers dancing to pop songs.
I guess no WoZZZzzz or Serena then.
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