K-Swiss Announces Anna Kournikova As New Spokesperson for the Brand
New K-Swiss spokesperson, Anna Kournikova. (PRNewsFoto/K-Swiss)
WESTLAKE VILLAGE, CA UNITED STATES 02/22/2007
WESTLAKE VILLAGE, Calif., Feb. 22 /PRNewswire-FirstCall/ -- Steeped intennis heritage, K-Swiss (Nasdaq: KSWS
) returns to its roots with theannouncement of tennis star, Anna Kournikova, as the brand's newspokesperson. (Photo: http://www.newscom.com/cgi-bin/prnh/20070222/NYTH118
) Kournikova will appear in two television spots, the first beginning inMarch, illustrating the brand's performance product, as well as, itstrendsetting style. The commercials will demonstrate that with athleticism,grace, confidence and K-Swiss you can overcome all obstacles and reach yourfinal goal. "I'm looking forward to working with K-Swiss, and am proud tobe involved with a classic tennis brand, known for its performance,elegance and style," noted Kournikova. She will also promote the brand inprint ads appearing in fashion and lifestyle magazines. Jennifer Weiderman, V.P. of Marketing for K-Swiss noted, "Having anindividual of Anna's profile represent K-Swiss will serve as a huge assetfor the brand. Her mix of athleticism and style will help us to reach outto consumers 13-30, while bringing the brand back to its tennis heritage." In addition, Kournikova will make personal appearances for the brandand wear K-Swiss tennis sneakers and apparel for all of her team andcharity tennis appearances. About K-Swiss: Located in Westlake Village, CA, K-Swiss is a $500 + million dollarpublicly traded company founded forty years ago by two Swiss brothers. Thebrothers, avid tennis players, introduced the first all-leather tennissneaker, the K-Swiss "Classic" in 1966, filling a void in the market. Thefirm currently makes tennis and lifestyle footwear, apparel and iscurrently moving into other performance footwear categories.