View Full Version : Britain, Scandinavia Keen on 'Queer Eye'

Aug 12th, 2003, 06:40 AM
Entertainment - Reuters TV

Britain, Scandinavia Keen on 'Queer Eye'
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By Andrew Wallenstein

NEW YORK (Hollywood Reporter) - Television networks in the United Kingdom and Scandinavia have picked up rights to cable channel Bravo's smash hit "Queer Eye for the Straight Guy."

The separate deals, announced Friday, cover the first-season order of 20 episodes as well as format rights to produce European versions of the makeover series. Bravo's NBC corporate sibling ran an abridged episode of the series in primetime and plans to screen a full hour Thursday.

U.K. programmer Flextech will air "Queer" on its Living TV network, followed by a second run on another of its channels, FTN. Scandinavian programmer ViaSat will air "Queer" on TV3 in Sweden, Norway and Denmark. Flextech will put its own version of "Queer" on the air prior to the U.S. version, while ViaSat will proceed in the opposite order.

Starting with a homegrown version of the series might better acclimate Scandinavian viewers to the "Queer" concept, which would be a more natural draw for Brits accustomed to gay-themed programming.

"The U.K. audience is more familiar with that type of programming than any other market in the world," said Leslie Jones, director of international sales at NBC Enterprises, which arranged the deals.

NBC is continuing to shop "Queer" around the globe, with Australia likely to be the next country to snap up both U.S. and local versions; other smaller territories have bought only the American version of "Queer." More conservative regions such as select markets in Asia are likely to steer clear of the concept.

Financial terms of the deal were not disclosed.

Reuters/Hollywood Reporter


Aug 12th, 2003, 07:01 AM
I read that CH7 in Australia has signed it too! :woohoo: But they haven't decided a time slot for it yet!