PDA

View Full Version : PEPSI has decided to can singer Britney Spears - Oops, she won't do it again.


CHOCO
Dec 18th, 2002, 02:34 AM
http://www.news.com.au/common/imagedata/0,3600,225906,00.jpg
Beyonce has knocked Britney off the Pepsi podium.



Pepsi cans Britney
From correspondents in New York
December 18, 2002

PEPSI has decided to can singer Britney Spears.

The food and beverage company has dubbed Destiny's Child star Beyonce Knowles its newest pop princess taking over from Spears.

Knowles is "a multitalented entertainer who has achieved tremendous success and popularity in both music and movies," said Dave Burwick, senior vice president and chief marketing officer of Pepsi-Cola North America.

Knowles' film credits include "Austin Powers in Goldmember" and the upcoming film "The Fighting Temptations."

The Associated Press

CHOCO
Dec 18th, 2002, 02:37 AM
http://www.smh.com.au/ffxImage/urlpicture_id_1040174283764_2002/12/18/home_britbeyonce.jpg
Bye-bye Brit ... and hello Beyonce for Pepsi.

Oops, she won't do it again!!!
December 18 2002


Pepsi has decided to can singer Britney Spears in favour of Destiny's Child star Beyonce Knowles .

Knowles is "a multitalented entertainer who has achieved tremendous success and popularity in both music and movies," said Dave Burwick, senior vice president and chief marketing officer of Pepsi-Cola North America.

Knowles' film credits include "Austin Powers in Goldmember" and the upcoming film "The Fighting Temptations."

CHOCO
Dec 18th, 2002, 02:42 AM
Beyonce Will Front Pepsi

NEW YORK Pepsi has signed Beyonce Knowles to appear in two TV commercials, radio and Internet ads, consumer promotions and POP materials, and the relationship could evolve to include a Pepsi concert sponsorship, the beverage maker said. Knowles is the lead singer of Destiny's Child, but is in talks with Pepsi about a solo concert tour in 2003.

In a statement, Dave Burwick, svp and CMO of Pepsi-Cola North America, said "Beyonce is a multitalented entertainer who has achieved tremendous success and popularity in both music and movies. We're
excited to be working with Beyonce to capture her unique style in a special Pepsi way."

She appeared in "Austin Powers in Goldmember," earlier this year.

Knowles said,"I'm thrilled to be joining so many talented entertainers who have created memorable Pepsi moments over the years. Many of them have inspired me, and I'd love to do the same for the next generation of artists out there."

Michael Jackson, Madonna and most recently, Britney Spears, have appeared in Pepsi commercials over the years.

BBDO is the lead agency for the Purchase, N.Y., client.

************************************************** *

http://wwwi.reuters.com/images/2002-12-18T012926Z_01_GALAXY-DC-MDF170755_RTRIDSP_2_ENTERTAINMENT-MEDIA-PEPSI-ADVERTISING-DC.jpg
Singer and actress Beyonce Knowles signed on to endorse Pepsi cola December 17, 2002, joining a long line of pop stars that includes Michael Jackson, Madonna and most recently Britney Spears. Knowles, a member of the group Destiny's Child, has an upcoming solo album and recently co-starred in "Austin Powers in Goldmember". The Pepsi deal includes television commercials and a potential tour sponsored by Pepsi. Knowles is seen during a fundraiser in New York November 12, 2002.


Destiny's Child Member in Pepsi Endorsement Deal
Tue December 17, 2002 06:18 PM ET

NEW YORK (Reuters) - Singer and actress Beyonce Knowles has signed on to endorse Pepsi cola, joining a long line of pop stars that includes Michael Jackson, Madonna, and most recently Britney Spears.
Knowles is a member of the R&B group Destiny's Child, has an upcoming solo album, and recently co-starred in the film comedy "Austin Powers in Goldmember."

The deal will include at least two television commercials and a potential tour sponsored by Pepsi, along with radio and Internet ads. Terms were not disclosed.

The company declined to say whether Knowles -- whose first name rhymes with fiancee -- will appear in its Super Bowl commercials, which last year featured Spears.

"At this point we've just inked the agreement and there aren't any specific agreements about specific commercials," said PepsiCo PEP.N> spokesman Bart Casabona.

Spears' endorsement contract with Pepsi is up at the end of the year, but Casabona said she could well return in future ads. "We're really not saying no to anything," he said.

Pepsi-Cola of North America, a unit of PepsiCo, ran into trouble earlier this year with an ad campaign featuring the rapper Ludacris. The company pulled its spots after the Fox News Channel's Bill O'Reilly quoted Ludacris lyrics he claimed were derogatory to women and encouraged substance abuse.

In 1989, Pepsi pulled a commercial featuring Madonna, claiming too many people confused the ad with her provocative "Like a Prayer" video.

CHOCO
Dec 18th, 2002, 03:15 AM
http://www.adage.com/images/news/36778.jpg
Beyonce Knowles is Pepsi's latest new thing.



BEYONCE KNOWLES BOUNCES BRITNEY
Pepsi Names New Spokesstar
December 17, 2002
By Hillary Chura

BOSTON (AdAge.com) -- PepsiCo's Pepsi-Cola Co. has tapped Destiny's Child singer Beyonce Knowles to be the new face of Pepsi-Cola, replacing another pop star, Britney Spears.

Ms. Knowles will appear in TV, radio, online and point-of-purchase ads, and the company may also sponsor Ms. Knowles' solo tour in 2003 should she do one, Pepsi said.

Super Bowl ad uncertain

The company hasn't said if Ms. Knowles will appear in "Joy of Pepsi" Super Bowl ads, as has Ms. Spears, whose contract expires at the end of this year. While Pepsi's almost 2-year-old relationship with Ms. Spears (she signed with Pepsi in February 2001) has produced spunky, upbeat musical ads, it was tarnished somewhat after pop princess reportedly was caught drinking Diet Coke, which is marketed by rival Coca-Cola Co.

Ms. Knowles, the lead singer for the multiplatinum group Destiny's Child and one of the stars of Austin Powers in Goldmember, will help Pepsi tap into the multicultural market that is so vital to soft drink marketers.

"Beyonce's popularity resonates with a remarkably broad audience," said Randy Melville, vice president of multiculturalism and strategic initiatives for Pepsi-Cola North America.

Music stars
Pepsi has a long history with music stars, including Lionel Richie, Michael Jackson, Robert Plant, Ray Charles and Faith Hill.

CHOCO
Dec 18th, 2002, 05:07 AM
Damn!! It seems like Britney can't catch a break these days.

First, her movie Crossroads is a flop, then, there is the breakup with Justin, then she pulls out of the restaurant business and now Pepsi dumps her.

I'm sure she still has millions in the bank, I hope.

King Satan
Dec 18th, 2002, 05:13 AM
Finally, someone with real talent :bounce:

Harju.
Dec 18th, 2002, 08:28 AM
Poor Britney :sad:

tennisIlove09
Dec 18th, 2002, 08:39 AM
Britney :sad: :sad: :sad: :sad:

Monica_Rules
Dec 18th, 2002, 02:09 PM
Good for Beyonce!

Princess Fiona
Dec 18th, 2002, 02:28 PM
Poor Britney! She's lost Justin :drool: (:sad: for her) and really hasn't had the "best" year... I hope 2003 will be better for her! :)

Ted of Teds Tennis
Dec 18th, 2002, 04:01 PM
I don't care about Brittany Slut or Destiny's Child. They're both awful.

Jarrett
Dec 18th, 2002, 04:06 PM
LOL, oh yeah she was REALLY great in Carmen (what a stretch of her "acting" abilites) and Austin Powers (when most of her lines her two or three at most). Shazaam! :rolleyes That movie sucked. I am sure she will get a hit off her new cd, whenever it comes out, but right I am seeing Kelly as the best solo off DC. B's song with Jay-Z was played out the second day it was out.

Jarrett
Dec 18th, 2002, 04:08 PM
But I have to say that Bills, Bills, Bills was a very good song. ;)

CHOCO
Dec 18th, 2002, 06:42 PM
I believe that after some rest to recharge her batteries, Britney will bounce back with a vengeance. She'll be better than ever.

Remember, she is still very talented. :)

CHOCO
Dec 18th, 2002, 07:32 PM
Don't be surprised if next year Britney signs a deal with Coca-Cola.

CHOCO
Dec 18th, 2002, 08:52 PM
http://cache.eonline.com/News/Photos/k/knowles.121802.jpg


Beyonce Pushes Pepsi

by Lia Haberman
Dec 18, 2002, 12:00 PM PT

Honey's makin' some serious money.

Independent woman Beyoncé Knowles will become the voice of the Pepsi Generation next month.

The soft drink giant has bumped pop singer Britney Spears, whose contract expires this year, as its celebrity pitch-person in favor of the bootylicious lead singer of R&B trio Destiny's Child. Financial terms of the deal were not released, but the company shelled out $103 million last year to advertise Pepsi, according to the New York Times.

Knowles, 21, will appear in two TV commercials, radio and Internet ads and in-store promotional materials--though fans shouldn't look for Knowles to appear personally at their local Piggly Wiggly. Pepsi also has an option to sponsor a solo concert tour, which Knowles is considering for 2003.

Next year will be a busy one for the singer and budding actress. When not spending time in the studio working on a new Destiny's Child album, Knowles will be working on her debut solo album. She recently spent a week collaborating with producer Timbaland; Supa Fly Missy Elliott is also a potential collaborator, according to MTV. She's also busy making the rounds with current squeeze Jay-Z.

Pepsi, a major commercial sponsor of next month's Super Bowl XXXVII, would not confirm if a commercial featuring the Foxy lady would air during the football game &à la Spears' spots. "The ink on the contract is barely dry," says Bart Casabona, Pepsi-Cola's North American spokesman.

When asked if the singer would be making an appearance at San Diego's Qualcomm Stadium, Casabona referred us to Knowles' publicist, but he did add that it was "a possibility".

Calls to Knowles' publicist were not returned.

Pepsi's contract with Knowles is all part of an effort to speak to a broader audience said Casabona. Pepsi continues to use international hip-swiveler Shakira and comedian Bernie Mac in its campaigns.

Previous performers who've proclaimed the joy of Pepsi include Michael Jackson, Ray Charles and Stevie Wonder. In a statement released by Pepsi, Knowles claims to be "thrilled to be joining so many talented entertainers who have created memorable Pepsi moments over the years."

Meanwhile, this may not be the last we see of Knowles' predecessor Spears, who slurped her way through six Pepsi commercials, including the nostalgia-themed "Now and Then" ad, which ran during last year's Super Bowl. Pepsi is at least giving lip-service to a possible reunion. "We consider Britney part of the Pepsi family," says Casabona. " If a creative idea came about that was fitting we'd certainly love to explore that with Britney."

CHOCO
Dec 19th, 2002, 11:57 AM
http://www.megastar.co.uk/ents/news/2002/06/19/sMEG01MTAyNDQ4NjUwNjI.jpg
Brit’s lost her fizz



Britney's 'Coke' hell

Claire Lakes


It’s not been a great year for Britney Spears who has been dumped by boyfriend Justin Timberlake, dumped on by the Press and has now dumped by Pepsi.

The fizzy drinks people have decided not to renew her £75m two-year deal, opting for Destiny Child’s stunning Beyonce Knowles instead.

It is, the papers agree, a bitter blow for Britney, prompting the Express to ask whether it could all be over for the 21-year-old.

“Her film debut Crossroads was panned,” it says; she “has surprised fans with her increasingly wild-child behaviour” and album sales are falling.

The company’s excuse? “Beyonce will help Pepsi reach consumers with a wider range of racial, cultural and ethnic backgrounds.”

But the Sun puts its finger on the real reason for Britney’s demise – she was spotted drinking a can of Coca-Cola during a trip to Australia.

And that really is unforgivable.

GrandSlammed
Dec 19th, 2002, 02:16 PM
Neither of these women have a mindblowing talent, yet Knowles still does it all whole bunch BETTER than Spears in every area...

timmbo
Dec 19th, 2002, 04:19 PM
People r saying that Britany hasnt had a good year, but I think she started the year out good. Her CD was a big hit and athough the movie didnt make box office records, it was still made good money. I have heard rumors that she is working on a new album and its supposed to the bomb. Anyway, I still love her:)

CHOCO
Dec 19th, 2002, 11:15 PM
:)

BritneySpearsIsHot
Dec 19th, 2002, 11:20 PM
Britney doesn't need pepsi

Ma. Estefania
Dec 19th, 2002, 11:45 PM
Well done for Pepsi, they needed someone else!
And Beyonce is the one.
BYE BYE Britney!!! Ja ja.

CHOCO
Dec 21st, 2002, 06:18 PM
First Justin, now Pepsi cans Britney

New York - First Justin Timberlake, now Pepsi has dumped Britney Spears.

After two years, PepsiCo has said goodbye to Spears as its spokesperson and replaced her with Beyonce Knowles of the R&B trio Destiny's Child.

The 21-year-old was "a multi-talented entertainer who has achieved tremendous success and popularity in both music and movies," Dave Burwick, senior vice-president and chief marketing officer of Pepsi-Cola North America, said on Tuesday.

Knowles' film credits include Austin Powers in Goldmember and a hip-hop version of Carmen that aired last year on MTV. Her first solo album is expected early next year.

Agreed to star in two TV commercials for Pepsi
She has agreed to star in two TV commercials for Pepsi. The campaign will include radio and Internet ads, point-of-purchase materials and consumer promotions. Pepsi also has the option to sponsor a solo concert tour, which Knowles is considering for 2003.

"I'm thrilled to be joining so many talented entertainers who have created memorable Pepsi moments over the years," she said.

Previous stars who've appeared in Pepsi ads include Michael Jackson, Stevie Wonder and Robert Palmer.

The new spots will continue the Joy of Pepsi campaign, which Spears began in January 2001, Pepsi spokesperson Bart Casabona said.

The company's contract with Spears expires at the end of this year, and Casabona said there were no plans to renew it, but Spears's spokesperson Lisa Kasteler said the end of the contract didn't mean the pop star's relationship with Pepsi was over.

"They are in conversation... I'm sure Britney would love to work with them more," Kasteler said.

Pepsi declined to say when Knowles's commercials would begin airing. - Sapa-AP