View Full Version : Hollister Models Mock Asians At Opening Of South Korea Store

Sep 10th, 2012, 05:24 AM
Hollister Models Mock Asians At Opening Of South Korea Store

The Huffington Post | By Rebecca Adams
Posted: 09/09/2012 10:03 am
Updated: 09/09/2012 11:13 pm

It looks like Hollister has a new problem on its hands. And, no, it's not another case of bed bugs or people getting lost in their dimly lit stores. This time, the mass retailer is facing racial discrimination accusations from their recently opened South Korea outpost.

For the grand opening of the first Hollister store in Korea in Yeouido, models dressed as lifeguards were flown in to take photos with customers -- you know, the same drill we get stateside. Something we don't see during the store openings here in the states? Models flipping their middle finger and mocking the customers. Lee Hyung-Ju described the offensive actions on the English Korean news site koreaBANG:

"Images of models making 'squinty eyes' faces, flipping their middle finger to photographers, and mocking Asian pronunciation of English appeared on their Twitter accounts."

Hollister had brought in four models for the marketing event that lasted from August 30 until September 2, according to koreaBANG. But, customers soon discovered that a couple of the models had posted offensive pictures to their Twitter accounts. One photo features a Hollister model standing in front of Gyeongbokkung Palace, squinting his eyes and making peace signs with his fingers. When one commenter remarked on how many Asians had liked the photo, he responded, "Hahahaha they ruhhvvvv itttt!"

To make matters worse, it was discovered that a third model had flashed his middle finger during the photo session at the store opening and went on to post his own mocking photos on Twitter, according to koreaBANG. Local papers have been covering the controversy, and Korean customers have started to threaten boycotts. Hollister was quick to respond with an apology on their Facebook page:

"In summary, the company terminated the couple of associates involved. On behalf of our more than 80,000 associates around the world who cherish our core values and our culture of diversity and inclusion, we sincerely apologize for the offense caused by these unauthorized, ill-considered actions."


Serenus Christ
Sep 10th, 2012, 05:46 AM
Hollister is :unsure:

Sep 10th, 2012, 06:04 AM
Hollister is trash.

Sep 10th, 2012, 06:52 AM
Disgusting. Don't they know they're in another country and that they have to and should respect other cultures? Awful PR.

Sep 11th, 2012, 12:13 AM
Obviously these models were told to do that, otherwise why risk not getting paid. Unbelievable. Anything for publicity/notoriety, I guess.

(I never heard of this store until now, so...)

Sep 11th, 2012, 01:15 AM
That's new information. A&F and Hollister needs to go bankrupt cuz I'm tired of their racism and discrimination. Not to mention the migraine inducing combination of awful toxic cologne stench and loud music that fills the store. I'm also not dumb enough to pay $40 for a shitty ass T-shirt. It's geared towards teenagers and the parents need to stop paying overpriced shit for their kids. People in their 20s who have to work for their own money are much more economically conscious nowadays and don't shop there anymore. I've recently read an article that A&F are losing profit and closing hundreds of stores in the US so they're taking their stench elsewhere and desperate for money that's why they're expanding in Asia.

Sep 11th, 2012, 01:28 AM
In many European countries it is very common for the people to make 'squinty' "Asian" eyes while getting photographed.




Sep 11th, 2012, 03:19 AM
Disgusting. :facepalm:

Sep 11th, 2012, 06:08 AM
Uh oh.

Sep 11th, 2012, 10:50 AM
Hollister is disgusting Western trash anyway :o

And most male models are dumb as shit, almost as dumb as the customers who shell out a small fortune for a top that was manufactured in a sweatshop right next to a $2 K-Mart top made in exactly the same fashion and from the same material :lol:

These US companies can keep their little slice of Americana and stop polluting the more dignified nations of the world with their trash TV/clothing/food.

Sep 11th, 2012, 11:49 AM
So you get paid money to come to South Korea and take pictures dressed as a lifeguard (:spit:) and you act like a jackass. Some people are crazy.

Sep 11th, 2012, 12:38 PM
Hollister is awful. Only students with no dress sense - who would rather spend £40 on a pair of joggers to sit around their student houses as opposed to plane ticket to Prague, Budapest or somewhere - go shopping there

Mary Cherry.
Sep 11th, 2012, 01:43 PM
I don't necessarily loathe the people who work in places like Hollister and A&F (in fact I can't complain about the shirtless models they sometimes have at the door :oh:) but what I do loathe is what they're made to do/say. There's always more staff than people in the shops and they all pretty much get given a script of what to say to customers and it's usually something really patronising or lame. The last time I went in Gilly Hicks I had at least 7 overly enthusiastic staff say "HEYYY GIRL HOW'S IT GOING" in my face.

Sep 11th, 2012, 01:53 PM

Sep 11th, 2012, 01:55 PM
Robyn :lol:

Hollister's T-shirts (< 25 quid each) are the only things I can actually afford.

Mary Cherry.
Sep 11th, 2012, 06:14 PM
I only came in for a cardigan :sobbing:

Sep 11th, 2012, 07:05 PM
Never bought anything off them as the whole store layout, smell and friendly staff annoy the fuck out of me but I've gotten stuff as presents.

Personally I prefer conventional stores like River Island and Zara, which have more stylish clothes too like ffs Hollister is just a load of cotton t-shirts.