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Keaka
Mar 15th, 2012, 08:12 PM
Haha, posting after 2 years I guess..

Well hello.

I am really interested into peoples views on advertising. These questions have been crawling into my head for the last couple weeks and offcourse I also turned to you tennisforumers.

It has become such a controversial subject, and it is automatically used in a bad meaning, but does that do it justice? I mean, hasn't advertising many times been used in revolutionary purposes? It sure is a big manipulating tool, but can manipulating be good? Do you think people crave to be led?

For a little bit more philosophical-minded, can you beat or at least do something about the pushy, corrupted invanding into peoples personal space only with getting in to the core of it and make the change there? Basically, can you beat the dark force only by stepping into it's mind and figure it out...

It is a basic tool in this modern society, but can it be used to manipulate people in a good way - to make a change?

How do you find advertising as a profession?

Pretty controversial theme, all views appreciated

miffedmax
Mar 15th, 2012, 09:13 PM
Advertising is the lifeblood of the economy, a force for creating informed consumers, a essential part of the rough-and-tumble, give-and-take of the free market system that contributes to growing prosperity and worldwide wealth. People who work in advertising are some of the most intelligent, creative, inspired, hard-working and ethical people in any profession.

At least this is what I've learned from my 20+ years in advertising.

Sammo
Mar 15th, 2012, 10:24 PM
It's horrible, but fascinating at the same time. I mean, I do find fascinating the variety of techniques and strategies they use to brainwash people, but at the same time brainwash isn't ethical :lol:


Advertising is the lifeblood of the economy, a force for creating informed consumers, a essential part of the rough-and-tumble, give-and-take of the free market system that contributes to growing prosperity and worldwide wealth. People who work in advertising are some of the most intelligent, creative, inspired, hard-working and ethical people in any profession.

At least this is what I've learned from my 20+ years in advertising.

Informed? :scratch:
http://i-cdn.apartmenttherapy.com/uimages/kitchen/081511-soda.jpg

The first real info I got about how horrible soda is was from this forum.

Keaka
Mar 15th, 2012, 10:25 PM
Advertising is the lifeblood of the economy, a force for creating informed consumers, a essential part of the rough-and-tumble, give-and-take of the free market system that contributes to growing prosperity and worldwide wealth. People who work in advertising are some of the most intelligent, creative, inspired, hard-working and ethical people in any profession.

At least this is what I've learned from my 20+ years in advertising.

I smell sarcasm. Or not.

I don't know, anyway

Are you really an ad-man?

Keaka
Mar 15th, 2012, 10:33 PM
It's horrible, but fascinating at the same time. I mean, I do find fascinating the variety of techniques and strategies they use to brainwash people, but at the same time brainwash isn't ethical :lol:

Aren't you just generalising, or in other words, isn't "brainwashing" or manipulating needed to cope with such big groups of people?

Cause sometimes I really get the feeling that people want to be led. That they need somebody to lead them in all the confusion I mean, I could ask this question: is there really a perfect system? Why are some 18y.o. people so keen on socialism, even if they don't even what was it like. Is thinking about the past and criticizing really the solution?

Consequently, can this corrupt and pure evil system, haha - ironically - be destructed with its primary weapon - propaganda? It is a way of transferring a message to people and communicating with large numbers of people. And an information travels fast.

I'm largely against "sheeple", just to be clear.

Ellen Dawson
Mar 15th, 2012, 10:34 PM
Good when it enlightens and motivates people to do positive things that they wouldn't have an inkling to do on their own volition.

Bad the rest of the time.

miffedmax
Mar 16th, 2012, 02:58 AM
I smell sarcasm. Or not.

I don't know, anyway

Are you really an ad-man?

Yes, I really am. I spent about 10 years at agencies working on big accounts like McDonald's (regional, not national), Oldsmobile, Forbes, Hearst Newspapers, Uniden, and a bunch more. I've been a freelance writer/creative director/consultant for the last 10.

I was being slightly sarcastic, but I can say I do know a lot of very smart, creative people in this business and believe it or not we are keenly aware of how hard it is to really sway people's opinions on things.

Sam L
Mar 16th, 2012, 09:27 AM
Haha, posting after 2 years I guess..

Well hello.

I am really interested into peoples views on advertising. These questions have been crawling into my head for the last couple weeks and offcourse I also turned to you tennisforumers.

It has become such a controversial subject, and it is automatically used in a bad meaning, but does that do it justice? I mean, hasn't advertising many times been used in revolutionary purposes? It sure is a big manipulating tool, but can manipulating be good? Do you think people crave to be led?

For a little bit more philosophical-minded, can you beat or at least do something about the pushy, corrupted invanding into peoples personal space only with getting in to the core of it and make the change there? Basically, can you beat the dark force only by stepping into it's mind and figure it out...

It is a basic tool in this modern society, but can it be used to manipulate people in a good way - to make a change?

How do you find advertising as a profession?

Pretty controversial theme, all views appreciated


I don't mind traditional forms of advertising. I think some are very creative. But I question how some companies like facebook make money from "advertising" or more like selling users' information.

Londoner
Mar 16th, 2012, 10:48 AM
It has become impossible for me to watch TV in the UK without Sky + so I can fast forward through the adverts. People have the attention span of a gnat and I'm convinced it's due to constant TV advertising. Plus people spend money on crap thinking they need it, and then wonder how they are in debt with nothing to show for it. If you ignore advertising its amazing how free you feel.

Melange
Mar 16th, 2012, 11:42 AM
The tobacco industry is a good example of how advertising works

Keaka
Mar 16th, 2012, 05:04 PM
Good when it enlightens and motivates people to do positive things that they wouldn't have an inkling to do on their own volition.

Bad the rest of the time.

Exactly. Now the percentage is questionable.

I think it just gets the basic point across, and if that point is well told it can drag many people from their previous mind-box to a new one or even tell them that their mind isn't supposed to be in a box.

Yes, I really am. I spent about 10 years at agencies working on big accounts like McDonald's (regional, not national), Oldsmobile, Forbes, Hearst Newspapers, Uniden, and a bunch more. I've been a freelance writer/creative director/consultant for the last 10.

I was being slightly sarcastic, but I can say I do know a lot of very smart, creative people in this business and believe it or not we are keenly aware of how hard it is to really sway people's opinions on things.

Wow, nice. I will soon be starting my ad career too.

One of the most creative professions for sure. Plus it's basis lies in communication, so I think it's very broad.

I felt like I had the toughest decision of my life about two weeks ago - I couldn't decide about the uni I'm gonna attend for the next 4 years. And I see myself as very moral, and am certainly against too much information that we are being given nowadays, I even think it drives people ill. Because many of these information is just blank - also many products are blank and have no useful value. And because there is so many people who buy it. The commercial and later, the product. And because three quarters of people have forgotten what respect is, just because they think they should be competing all the time and because they have a feeling that everybody think badly of them, because they don't own something.

BUT it's not as capitalism and advertising are connected directly. Propaganda is propaganda, it is just a side-product of capitalism.

I think it just is what it is in these days. That is the means that you get, and try to make the best out of it. And as much as I don't support the sheeple, I don't support the people who overly criticize the sheeple and do nothing about that. Everything can be solved, just don't start blaming and panicking. It certainly doesn't lower the tension and doesn't make sheeple different.

I don't mind traditional forms of advertising. I think some are very creative. But I question how some companies like facebook make money from "advertising" or more like selling users' information.

Yep. This voyeuring thing has gone out of control.

It has become impossible for me to watch TV in the UK without Sky + so I can fast forward through the adverts. People have the attention span of a gnat and I'm convinced it's due to constant TV advertising. Plus people spend money on crap thinking they need it, and then wonder how they are in debt with nothing to show for it. If you ignore advertising its amazing how free you feel.

Good view. When I start seeing these boring ads with no creativity in them, I start throwing up. It obviously works on some people, however I think people are starting to get that. How is it in you guys' countries?

It's pretty bad how people think they need everything. I, who live in Slovenia, which is let's say a newly influenced capitalistic country, almost can't find a person, who would understand that. Some say they do, but they are a bit phony and go buy something worth 6000€ the next day. I also can barely find somebody who would have any kind of non-influenced value system. They all think of love as something spectacular and the best thing that can happen, but on the other side, one flaw and they will be all "love is bad, i will never fall in love again". So unbalanced. Tough to live with people like that.

I don't own a TV for at least 2 years and it feels amazing. Your head starts to work.

The tobacco industry is a good example of how advertising works

Yeah. Pretty amazing, this case. How can you program a human being, so that he starts thinking that he cannot live without some product, that doesn't even do him good.

http://www.youtube.com/watch?v=yXTJhVBqWOM&feature=related

Keaka
Mar 16th, 2012, 05:09 PM
It's horrible, but fascinating at the same time. I mean, I do find fascinating the variety of techniques and strategies they use to brainwash people, but at the same time brainwash isn't ethical :lol:




Informed? :scratch:
http://i-cdn.apartmenttherapy.com/uimages/kitchen/081511-soda.jpg

The first real info I got about how horrible soda is was from this forum.

Haha, nice, a case of "positive advertising".

But the problem is, nowadays you can't be sure - maybe this ad only wants to divert you to another product. You can never be sure of what the basic intention of something is, and I think that is why many people go apathic these days, they're just like "oh come on, stop trying to persuade me, stop trying to make sense, stop trying to preoccupy me, I want freedom." Everything lies in good choice of words and good tactics.

Sammo
Mar 16th, 2012, 05:59 PM
As Aristotle said: The best slave is the one who thinks that he's free.

Keaka
Mar 16th, 2012, 06:32 PM
As Aristotle said: The best slave is the one who thinks that he's free.

Didn't know he said that, over 2000 years and his thoughts are still up-to-date.

Because freedom is only a concept, which doesn't exist in society. At least not in the way it is seen/advertised nowadays.

By the way are there any philosophy threads on here? :lol: