View Full Version : Porsche To Become North American Sponsor Of World's Leading Women's Sport

Nov 12th, 2002, 12:54 PM
Porsche To Become North American Sponsor Of World's Leading Women's Sport
November 11, 2002

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St. Petersburg, FL, USA/ London, England - The Sanex WTA Tour announced today that Porsche, the world’s leader in high performance sports luxury automobiles, has entered into a four-year promotional sponsorship of the women’s professional tennis tour. Under the agreement, Porsche will become the Tour’s North American Regional sponsor and will continue to have a significant presence connected to the season-ending Championships, both as Presenting Sponsor of the tournament and sponsor of the Porsche Race Points Standings. The partnership will also feature a new Player Patch Program and an expansive commercial advertising presence on the Tour’s U.S. and European broadcasts.

“We are delighted and excited about our new partnership with Porsche,” said Sanex WTA Tour CEO Kevin Wulff. “Porsche represents premiere quality and performance, and is one of the most recognized brands in the world. The Sanex WTA Tour is the leader in women’s sports and Porsche is the leader in the luxury sports car market. Being involved with such an elite company can only raise the profile and fuel the popularity of our Tour and our great athletes and tournaments. Quality brands attract other quality brands and we believe that the addition of Porsche will encourage other well-renowned names to join the Tour in the near future.”

“Our business has been associated for the past 26 years with international women’s tennis, which always features dynamic emotions and individuality”, said Udo Cervellini, Director of Strategic Controlling and Business planning and responsible for worldwide tennis activities for Porsche AG in Stuttgart. “These are also synonyms, in connection with the Porsche brand, and the USA is obviously our most important outlet area. Therefore being a sponsor of the WTA and sponsoring the tennis championships in Los Angeles provides an opportunity to position our brand and products over the entire continent.”

In addition, the constructor of sports cars in Stuttgart profits as well from the worldwide attraction of women’s tennis. “For us, the professional marketing of the tour by the WTA results most of all in a huge international guaranteed television coverage. This was also an important criteria in the process of the decision making”, comments Cervellini, who also serves as the Tournament Director every year during the Porsche Women’s Tennis Grand Prix in Filderstadt.

“Porsche has been affiliated with women’s tennis for many years, and we are proud to be associated with these word-class athletes who combine grace, athleticism, seamlessly, into art”, said Fred Schwab President of Porsche cars of North America.

Currently, Porsche is the Presenting Sponsor of the season-ending Championships (Nov. 6-11) at the STAPLES Center in Los Angeles, and the Championships television package on ESPN and espn2. In addition, Porsche entitles the Porsche Race to the Championships Points Standings. Released weekly, the list determines qualification into this elite event. Only the top 16 singles players and top eight doubles teams, according to the Porsche Race standings on the Monday prior to the tournament are eligible to compete.

Porsche’s North American Regional sponsorship of the Tour will begin on January 1, 2003 through identification in all collateral materials used by the Tour as well as through net-post and display signage on-site at several North American tournaments. Porsche will also continue its Presenting Sponsorship of the season-ending Championships extending through 2006, and will remain involved in the campaign promoting the weekly Points Standings in the Porsche Race to the Championships. This campaign consists of exposure through press, collateral materials and web-site visibility. Starting in 2003, players will participate in a Porsche/WTA Tour promotional patch program featured on their competition clothing at North American tournaments. Finally, Porsche will complement all of its Tour activities with an expansive commercial advertising presence on European and U.S. broadcasts during Tour programming.

The deal expands upon Porsche’s current long-standing involvement with the Sanex WTA Tour. The Porsche Tennis Grand Prix in Filderstadt, Germany, which has been held annually since 1978, represents the second-longest continued title sponsorship of any current event on the Tour behind the Family Circle Cup (30 years) in Charleston, SC, USA.

The Sanex WTA Tour is the world’s premier professional sport for women. In 2002, more than 1,000 players representing 76 nations are competing for over $51 million in prize money at the Tour’s 66 events in 33 countries. More than 4 million people attended women’s tennis events in 2001 with millions more watching events on television networks around the world. The Sanex WTA Tour's season concludes with the Championships presented by Porsche at STAPLESCenterin Los Angeles, California, November 6-11, 2002.

Nice to see them find a sponsor, although it is only regional