Vodkapova
May 26th, 2011, 09:43 AM
http://www.nytimes.com/2011/05/26/fashion/maria-sharapovas-campaign-to-establish-herself-as-a-brand.html?pagewanted=1&_r=2&ref=tennis
Expanding her reach into the unexpected, she is about to announce a new partnership with Jeff Rubin, the man who helped create Dylan’s Candy Bar in 2001 and a chain of candy shops inside F. A. O. Schwarz stores (called F. A. O. Schweetz) in the 1990s, to develop her own brand of candy and sweets. Gumballs will be shaped like tennis balls, and gummy candies will be packaged in containers shaped like tennis-ball cans, according to plans drawn up by Mr. Rubin, who hopes to have them ready in time for a rollout at the United States Open in August.
The name of her brand? Sugarpova.
:hysteric: :hysteric: I wonder what that tastes like. :spit: Would you buy it?
Interesting article though (even though it's 3 pages long :o ). Maria seems to be very concerned of her image and brand. Apparently, whenever she knows she's about to be photographed, she peels off the labels of water bottles, etc.
She was so sophisticated about protecting her image, Mr. Eisenbud said in a separate interview, that he had even noticed her begin to peel the labels off water bottles at appearances in clubs, or wherever she might be photographed.
Still though, she would prefer winning Wimbledon over anything else.
“The answer is I would win Wimbledon over anything,” she said. “Wimbledon is not something you can buy. A brand is something you can build.”
I recommend reading the entire article. It was a great NY Times article. :)
Expanding her reach into the unexpected, she is about to announce a new partnership with Jeff Rubin, the man who helped create Dylan’s Candy Bar in 2001 and a chain of candy shops inside F. A. O. Schwarz stores (called F. A. O. Schweetz) in the 1990s, to develop her own brand of candy and sweets. Gumballs will be shaped like tennis balls, and gummy candies will be packaged in containers shaped like tennis-ball cans, according to plans drawn up by Mr. Rubin, who hopes to have them ready in time for a rollout at the United States Open in August.
The name of her brand? Sugarpova.
:hysteric: :hysteric: I wonder what that tastes like. :spit: Would you buy it?
Interesting article though (even though it's 3 pages long :o ). Maria seems to be very concerned of her image and brand. Apparently, whenever she knows she's about to be photographed, she peels off the labels of water bottles, etc.
She was so sophisticated about protecting her image, Mr. Eisenbud said in a separate interview, that he had even noticed her begin to peel the labels off water bottles at appearances in clubs, or wherever she might be photographed.
Still though, she would prefer winning Wimbledon over anything else.
“The answer is I would win Wimbledon over anything,” she said. “Wimbledon is not something you can buy. A brand is something you can build.”
I recommend reading the entire article. It was a great NY Times article. :)