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View Full Version : Sonyericssonwtatour: Looking For A Hero


G&R
Jun 18th, 2008, 07:13 PM
http://www.sonyericssonwtatour.com/lookingforahero/
amazing!

Slutiana
Jun 18th, 2008, 07:26 PM
http://www.sonyericssonwtatour.com/global/graphics/heroes/WTALAYOUTS1.jpg
http://www.sonyericssonwtatour.com/global/graphics/heroes/WTALAYOUTS2.jpg
http://www.sonyericssonwtatour.com/global/graphics/heroes/WTALAYOUTS3.jpg
http://www.sonyericssonwtatour.com/global/graphics/heroes/WTALAYOUTS4.jpg
I can't see the vid. :mad:

Well at least it beats those tired whirlpool ads. :o

There's no big star in the third pic, they should have put Venus in it. :shrug:

.:sk:.
Jun 18th, 2008, 07:27 PM
Domi & Makiri :inlove:

Natash.
Jun 18th, 2008, 07:31 PM
Nice pictures. :)

Domi and Maria K. :hearts:

CORIA01
Jun 18th, 2008, 07:36 PM
It Is Really Well Done

Dodoboy.
Jun 18th, 2008, 07:40 PM
Wow some look nice!

Some look like they aren't hitting a shot! Nice concept!

Vee looks HILARIOUS!

V-MAC
Jun 18th, 2008, 07:42 PM
pffft, why is Venus playing second fiddle to Maria in the first pic?

Destiny
Jun 18th, 2008, 07:45 PM
Serena looks the best

What the hell is up with the way Venus looks she looks weird ????

nice pictures

LCS
Jun 18th, 2008, 07:45 PM
pffft, why is Venus playing second fiddle to Maria in the first pic?

Maria wears Nike.

Dodoboy.
Jun 18th, 2008, 07:47 PM
The ad is great!

Vee running :hearts:

I need a longer vid of that, just that!

Dexter
Jun 18th, 2008, 07:48 PM
Patty looks hilarious there... :haha:

Slutati
Jun 18th, 2008, 07:48 PM
Why is Tatiana not featured?:bigcry::sad:

Poova
Jun 18th, 2008, 07:50 PM
Why is Tatiana not featured?:bigcry::sad:
She was probably with a client at the time.

Slutati
Jun 18th, 2008, 07:51 PM
She was probably with a client at the time.
OMG:sobbing::lol::o

serenus_2k8
Jun 18th, 2008, 07:51 PM
:lol: Marias face again! Love the new ads :hearts: Great to see anything pushing the popularity of the sport!

Serena looks stunning as expected!!

V-MAC
Jun 18th, 2008, 07:52 PM
Why is Tatiana not featured?:bigcry::sad:

I guess with the fact that Tatiana seems to injured 99% of the time, she isn't exactly the best advertisement for the tour :o

ptitnavet
Jun 18th, 2008, 07:53 PM
I love this ad :worship: :hearts:

G&R
Jun 18th, 2008, 07:55 PM
She was probably with a client at the time.

:haha::rolls::lol::haha::worship:

hankqq
Jun 18th, 2008, 07:55 PM
Great pics! Hopefully they'll be seen somewhere besides wtatour.com!!

Where are Ivanovic, Davenport, Jankovic???

hankqq
Jun 18th, 2008, 07:58 PM
OMG-Safina's eyes look different from how they normally look.

Schnyder is impersonating Spiderman. :kiss:

Kuznetsova is promoted to 3rd fiddle! She's behind Sharapova and Venus, but in front of Vaidisova!!

Love Serena's and Szavay's shots!:hearts:

I bet Alona and Kateryna were fighting just before and just after the camera snapped their pic standing together!:lol:

Dodoboy.
Jun 18th, 2008, 08:03 PM
:lol: Marias face again! Love the new ads :hearts: Great to see anything pushing the popularity of the sport!

Serena looks stunning as expected!!

My eyes are actually tearing up when i look at it!

:haha:

But maybe it is because i am staring at computer screen in the dark!

serenus_2k8
Jun 18th, 2008, 08:22 PM
My eyes are actually tearing up when i look at it!

:haha:

But maybe it is because i am staring at computer screen in the dark!

:lol: Why does she give such evil eyes to the camera. She shud learn 2 pose.

LDF
Jun 18th, 2008, 08:24 PM
Hmm, strange that Ivanovic and Jankovic have been omitted from the pictures :confused:

I like the adverts - it really does remind of 'Heroes' :lol:

Dodoboy.
Jun 18th, 2008, 08:26 PM
:haha:

I just scared my brother by squealing with laughter !

It's just so funny!

She looks like that funny squirrel in the gif image!

The Daviator
Jun 18th, 2008, 08:27 PM
No Ivanovic or Jankovic, yet we have the Bondarenkos and Zi Yan :help:

The Dawntreader
Jun 18th, 2008, 08:32 PM
They stole Bonnie Tyler's line:lol:

I like this ad though, especially considering they downgraded Maria's part:lol:

Slutiana
Jun 18th, 2008, 08:36 PM
Both Marias' faces. :scared:

bwahahahahaha
Jun 18th, 2008, 08:45 PM
She was probably with a client at the time.

:spit: :haha:

joćo.
Jun 18th, 2008, 08:47 PM
Marias are looking amazing. :D

joćo.
Jun 18th, 2008, 08:51 PM
The commercials are so retarded.
Masha always first. :D lol

Rix643
Jun 18th, 2008, 09:08 PM
Pathetic they need commercials to promote the tour. Isn't sport supposed to promote itself?

Maybe I'm getting too old for this sh*t...

Sexysova
Jun 18th, 2008, 09:19 PM
Nicole isn't playing well but she's still beautiful :hearts::hearts::hearts:

http://www.sonyericssonwtatour.com/3/global/photogallery/hero_individual/f_7.jpg

and in these videos too :drool:

Nemo_Kool
Jun 18th, 2008, 09:36 PM
Kool pics...questionable arrangement on the first image, but thats just my opinion (i didnt know 3 was a bigger number than 6! :p)lol...i dont particularly like the captions but it goes well with the superhero theme!

Corswandt
Jun 18th, 2008, 09:42 PM
She was probably with a client at the time.

:haha:

Richie's
Jun 18th, 2008, 09:46 PM
A promotour for WTA without a big name like HANTUCHOVA???
Really shock me!!! What are they thinking???

iamme
Jun 18th, 2008, 09:50 PM
Maria does evil face cause when she is playing she is evil:devil: that's all. she doesn't lie...even with her face:p

southpaw58
Jun 18th, 2008, 09:57 PM
Sharapova kinda looks funny, but I really like her hair like that. Over she looks hot.

Vee and Serena....my girls....lookin good.

Great Commercials

and all the players in the ads look really hot. =)

iamme
Jun 18th, 2008, 10:04 PM
yes, Maria's hair is great in this way;)

btw. As you could see Maria doesn't need to run anywhere..she is driven by car;)

oleada
Jun 18th, 2008, 10:14 PM
Why no Serbians?

watchdogfish
Jun 18th, 2008, 10:16 PM
The whole thing is a bit too cheesy :unsure:

beatlessub
Jun 18th, 2008, 10:17 PM
woW
svetlana kuznetsova
actually quite nice

good for herr


im quite surprise
how these tennis players shape up for the photoshoots


it would be cool if they played looking like this
especially for the big tournaments

Corswandt
Jun 18th, 2008, 10:21 PM
The whole thing is a bit too cheesy :unsure:

Only a bit?

sharapovarulz1
Jun 18th, 2008, 10:28 PM
Wow everyone looks amazing! Love Maria's fringe to the side and Kateryna, Alona and Aga all look hotttt!

Cp6uja
Jun 18th, 2008, 10:31 PM
Why no Serbians?Ana and Jelena almost ruin whole conception of this campaign... instead scowl face and warriors looks they both laugh like mad at camera.

So Larry Scott personaly suspend their photos from this "Hero" commercial... :tape:

alwayshingis
Jun 18th, 2008, 10:31 PM
Am I the only one who thinks this campaign is a catastrophe?

The commercial is so cheesy...laughable. No wonder Maria didn't want to spend her time filming this. I would have made a big deal about it too.

Most of the pictures are just average. I actually think Yan has the best one.

Emina.
Jun 18th, 2008, 10:33 PM
cheesy indeed.

lynxy
Jun 18th, 2008, 10:41 PM
Not sure I like it. They don't look all how I remember them. Not so much "heroine" as Replicant "pleasure model"...

watchdogfish
Jun 18th, 2008, 10:43 PM
Only a bit?

Yeah only a bit ;)

Seriously though, the photos are ok (over photoshopped maybe but at least they've got the players in tennis poses) it's just those slogans that are just so cringeworthy :shrug:

Am I the only one who thinks this campaign is a catastrophe?

The commercial is so cheesy...laughable. No wonder Maria didn't want to spend her time filming this. I would have made a big deal about it too.

Most of the pictures are just average. I actually think Yan has the best one.

Nope you're not!
Maybe it's just me but I don't get the whole "super heroes" concept. How does it relate to tennis? :confused:

young_gunner913
Jun 18th, 2008, 10:43 PM
Why is Tatiana not featured?:bigcry::sad:

She was probably injured. :p

I love these pictures! :hearts:

Nikkiri
Jun 18th, 2008, 11:46 PM
Masha K :haha:

No Ana :awww:

austennis
Jun 19th, 2008, 12:30 AM
nice but why is maria k, anna c, agnes, patty featured and NOT ANA - it stupid imo to not feature ur world no.1 :P

hacberto
Jun 19th, 2008, 12:31 AM
Serena and Maria are looking amazing in those pictures

Wiggly
Jun 19th, 2008, 01:18 AM
Half of the players are laughing when they get the call.
It's also ready bizarre, rude that Venus, Ana and Jelena receives it in front of Daniela, Chakvetadze and Kirilenko.

The average viewer doesn't even know they are tennis players but weird for thos three. Danka and Anna are top 10 and made it to Madrid last year.

Il Primo!
Jun 19th, 2008, 01:30 AM
Lame as the hell of the hell!

So much fuss about that? Ridiculous if you ask me.

And WTF with the serbs smiling while running and "saving the wrld" at the same time? :spit:

Chance
Jun 19th, 2008, 01:32 AM
Voiceover makes it really cheesy... But considering this is their FIRST MAJOR promotional campaign, it wasn't that bad.....

Pasta-Na
Jun 19th, 2008, 01:35 AM
yan zi :eek:

@Sweet Cleopatra
Jun 19th, 2008, 01:38 AM
go Masha and Serena gooooooo

Paul.
Jun 19th, 2008, 02:17 AM
I think the campaign could have been a lot better, overall. I think they should have either made it more superhero-y, or go with a different concept altogether. How is 'running' a superpower? I can run! I mean, not for very long, but I can still frickin' do it!

They should have included more tennis in the adverts. Remember the nevermissashot campaign with Ana and Daniela? THAT was a cool concept! A bigger version of that would have been much better than "They're fighting for truth, justice, and a really big trophy".

And where the hell are Ana and Jelena?! Maria was practically held at gunpoint to do this photoshoot, so how did they get away with it?!

Also, although I think Zi looks amazing, they really should have featured her with Jie for it to make more sense. She has a great chance to qualify for YEC doubles, but I highly doubt she'll be showing off her 'superpowers' in the singles draw.

iheartjelenaj
Jun 19th, 2008, 02:40 AM
Did anyone else watch the "making of the Superhero campaign" video thing on the SE website?

The guy (has glasses, goes by the name of Sam Hosokawa) that explains the whole premise of the Superhero campaign tries to sell it, but the finished product is not that impressive. The whole Superhero concept just does not mesh together with women's tennis, IMO.

switz
Jun 19th, 2008, 02:46 AM
A promotour for WTA without a big name like HANTUCHOVA???
Really shock me!!! What are they thinking???

the photoshoot was done in Rome during the tournament. Daniela didn't play Rome.

miss_molik
Jun 19th, 2008, 02:48 AM
maria's actually looks quite good I have to say, i like her hair. Serena's is so dramatic :rolleyes:

spiritedenergy
Jun 19th, 2008, 03:04 AM
i don't like those videos much... they look cheap:o

Dodoboy.
Jun 19th, 2008, 05:58 AM
Lame as the hell of the hell!

So much fuss about that? Ridiculous if you ask me.

And WTF with the serbs smiling while running and "saving the wrld" at the same time? :spit:

I know right, Ana looked ridiculous running like a spaz and smiling - still looked hot though ;)

The only girl i would trust to save the world is Venus :lol:

serenus_2k8
Jun 19th, 2008, 09:46 AM
OMG the voiceover sounds like a creepy old weirdo :spit:

ZeroSOFInfinity
Jun 19th, 2008, 11:06 AM
The WTA (or rather, Larry Scott) do know that half of them won't be at the YEC.

Right?

Or they expanded the YEC to the top 16 or 32 seeds just recently? :tape:

serenus_2k8
Jun 19th, 2008, 11:33 AM
I do quite like the vids tho, I think they're cool. Cheesiness sells, trust me, Larry knows. :)

Tipp
Jun 19th, 2008, 11:52 AM
OMFG, so cheesy. :haha: They made Ana look like a total twit in her segment, tottering off to "save the world" when she can barely maintain her balance in those heels and looking like she's about to piss herself laughing.

As far as the photos are concerned, Kuzzie looks like she's had Henin's face and hair photoshopped onto her body. And if they could get Daniela, Jelena and Ana for the video segment, why couldn't they include them in the photoshoot?

mal
Jun 19th, 2008, 12:00 PM
cheesy indeed.

Do you know what sells? Not what you think. I have a friend who manages major brands. He started in soap powder and toothpaste.

20% extra free simply means more fillers.
Smaller packages for teh same price.

You'd think humour would sell.
I would have comedians telling their funniest jokes, and associate that with a brand of beer.(Burton's Creamy Ale).

Fun= good times, humour, feel good, brand promotion. Easy.
No. People remember what they hate, and repetition reinforces the message. You have to be cynical in this game. It isn't like selling sweets to children. That would be unethical.

vettipooh
Jun 19th, 2008, 12:20 PM
Half of the players are laughing when they get the call.
It's also ready bizarre, rude that Venus, Ana and Jelena receives it in front of Daniela, Chakvetadze and Kirilenko.

The average viewer doesn't even know they are tennis players but weird for thos three. Danka and Anna are top 10 and made it to Madrid last year.


:haha: Sometimes, it's good to re-read what we write.:tape:

Tipp
Jun 19th, 2008, 12:51 PM
FFS, have you seen the picture on the homepage of wtatour.com? The tagline is "Super Strength. Super Speed. Super Cute Outfits." :rolleyes: Way to promote women's tennis as a serious sport, Larry.

Slutiana
Jun 19th, 2008, 01:09 PM
Omg. Ana and Jelena smiling just looks. :spit: :help:

wtatourfan
Jun 19th, 2008, 04:40 PM
Loved the videos!!

Maria didn´t show herself as much as I wanted, but nice videos!

Miss Atomic Bomb
Jun 19th, 2008, 04:43 PM
Wonders of photoshop

serenus_2k8
Jun 19th, 2008, 05:13 PM
Thankfully two heroes were found at the end of it:

Serena & Venus :worship:

DA FOREHAND
Jun 19th, 2008, 05:56 PM
She was probably with a client at the time.

lol :lol::drool:

wild.river
Jun 19th, 2008, 07:27 PM
oh dear. when i first watched the ad at on some blog, i thought it was a someone's satire of the real commercial :tape:

why is yan zi in the pictures? :confused:

heart
Jun 19th, 2008, 07:39 PM
where does the super hero fit into there? :scratch:
so they run & pose..dont get the superhero part :cuckoo:

btw chaky's pic :spit:

Juan
Jun 20th, 2008, 08:25 AM
Very dissapointing :o
The ads look cheap and ridiculous, they just use their mobiles and run, and they look weird running and laughing
And the photos are way too photoshoped and most players looks too serious and even angry. It is difficult to make Kirilenko look bad and they have achieved. Sweet Anna Chak looks scary.
Glamorous photoshoot in Doha was much better

DokicPova
Jun 29th, 2008, 04:40 PM
ana looks RIDICULOUS laughing...wtf

Richie's
Jun 29th, 2008, 07:15 PM
Very dissapointing :o
The ads look cheap and ridiculous, they just use their mobiles and run, and they look weird running and laughing
And the photos are way too photoshoped and most players looks too serious and even angry. It is difficult to make Kirilenko look bad and they have achieved. Sweet Anna Chak looks scary.
Glamorous photoshoot in Doha was much better

Not only that... Daniela is on cam only for a second!!! Oh my God...:eek::eek::help::rolleyes::rolleyes:

StephenUK
Jun 29th, 2008, 07:37 PM
I hope they include Elena Dementieva in the next campaign, as she is in neither video nor the stills. Azarenka and Cornet would be players I would add as well.

Malva
Jun 29th, 2008, 09:53 PM
why is yan zi in the pictures? :confused:

This is called 'diversity'. Yan Zi is a good and good looking player from Asia.

Such decisions are nowadays a norm, and not only in marketing, haven't you noticed that?

slamchamp
Jun 29th, 2008, 10:08 PM
omg the players laughing while saving the world:haha: ..thank god Maria didn't shoot that part:p