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View Full Version : Homophobic Snickers/Superbowl Ad?


Rtael
Feb 5th, 2007, 09:57 PM
Snickers Superbowl Web site promotes violence against gays and lesbians. Bears & Colts players react in disgust, on camera, to gays. (http://americablog.blogspot.com/2007/02/snickers-superbowl-web-site-promotes.html)
by John in DC - 2/05/2007 12:37:00 PM



UPDATE: The Mars family, that produced the violently homophobic ads, is one of the top billionaire Republican activist families in the country. More here (http://americablog.blogspot.com/2007/02/mars-family-owner-of-anti-gay-snickers.html).

TAKE ACTION: Contact Snickers here (http://www.snickers.com/contact.asp).

If you thought the Snickers ad during last night's Superbowl was somewhat homophobic, you ain't seen nothin' yet. My good friend Andy Towle alerted me (http://www.towleroad.com/2007/02/snickers_quick_.html) this morning to the fact that the Snickers' Web site outright endorses violence against gays.

A bit of background. The ad in question showed a mechanic eating a Snickers bar. Hi co-mechanic is so desirous of the Snickers that he starts eating it from the other end of the same bar that's already in the other guy's mouth. The two butch guys eat their way down the bar, like the dogs eating the same string of pasta in the Disney movie - until they're accidentally kissing. The guys, naturally, recoil in disgust - then, oddly, start ripping out their chest hair with their hands. Yeah it's homophobic, but it's also kind of funny, though a bit weird, so I was going to let it go. Well...

http://photos1.blogger.com/x/blogger/6550/107/400/622613/snickerskiss1.jpg (http://photos1.blogger.com/x/blogger/6550/107/1600/678220/snickerskiss1.jpg)

Snickers has set up a Web site (http://www.snickerssatisfies.com/mechanics/Default.aspx?v=E) where you can view the ad that aired last night, and you can watch recorded-live-on-video reactions of real Bears and Colts players watching and reacting to the ad, and you can even watch the ad with 3 additional endings not shown on TV. You then vote on the three endings and the most popular one will air during the Daytona 500.

http://photos1.blogger.com/x/blogger/6550/107/400/376821/snickersgaybashing.jpg (http://photos1.blogger.com/x/blogger/6550/107/1600/320485/snickersgaybashing.jpg)

Why is this a problem?

1. Because the reactions of the Bears and Colts players to two guys kissing is outright disgust - you can watch the reactions by clicking under the "extras" button at the bottom of the site. "That ain't right," one player says. A second player crinkles his face into absolute disgust as the guy's kiss. The interviews with the players reacting to the gay kiss continue on and on. These are role models for kids, and they're telling America's kids, and rather scary adults, that two guys kissing "ain't right."

http://photos1.blogger.com/x/blogger/6550/107/400/209811/snickersdisgust.jpg (http://photos1.blogger.com/x/blogger/6550/107/1600/267360/snickersdisgust.jpg)

2. Then you really need to watch the endings of the OTHER three commercials that Snickers shot, the commercials they're considering airing during the Daytona 500.
Ad 2 (Ad 1 is the original ad that aired): "Love Boat." After the guys kiss, a third guy walks up, effeminately brushes his hair out of his eyes, and says, "Is there room for three on this Love Boat?" as if he's gay.

http://photos1.blogger.com/x/blogger/6550/107/400/431943/snickersguyhair.jpg (http://photos1.blogger.com/x/blogger/6550/107/1600/227074/snickersguyhair.jpg)

Ad 3: "Motor Oil." After the guys kiss, they say "I think we just accidentally kissed - quick, do something manly," and proceed to drink motor oil and I think anti-freeze - they guzzle it down, screaming at the top of their lungs, making them sick to their stomachs. The ad is vaguely violent - better to die than be gay.

http://photos1.blogger.com/x/blogger/6550/107/400/121904/snickersoil.jpg (http://photos1.blogger.com/x/blogger/6550/107/1600/532615/snickersoil.jpg)

Ad 4: "Wrench" (these are the actual names Snickers gave the ads). The two guys accidentally kiss, they say to each other again "quick, do something manly," and one guy proceeds to pick up a huge oversized wrench and violently attack the other guy, while the second takes the first and throws him under the hood of the car, slamming it down on his head. Yes, the appropriate reaction to a guy kissing you is to beat the crap out of the guy who kissed you. Maybe Snickers should rename this ad "Matthew Shepard."

Here the guy gets attacked with the wrench:

http://photos1.blogger.com/x/blogger/6550/107/400/336034/snickerswrenchstomach.jpg (http://photos1.blogger.com/x/blogger/6550/107/1600/424213/snickerswrenchstomach.jpg)

And here the guy gets his head smashed by the car hood.

http://photos1.blogger.com/x/blogger/6550/107/400/469801/snickerscarhood.jpg (http://photos1.blogger.com/x/blogger/6550/107/1600/164221/snickerscarhood.jpg)The entire thing is absolutely sickening. And while I can appreciate that Snickers didn't overtly think that promoting violence against gays and lesbians is "funny," they knew what they were doing. They were gay-bashing for fun. And they didn't just cross the line - they left the line in the dust.

One final point. Why is the NFL logo on the bottom of the Snickers homophobic Web site? Why - because the NFL gave its permission for its logo to be on this Web site promoting violence against gays. And the Bears and the Colts gave their permission for their players to be filmed reacting in horror to gay people. Something which is rather ironic, but not surprising, consider the Colts are already in hot water for using their brand to fundraise for homophobic hate groups (http://americablog.blogspot.com/2007/02/superbowl-team-indianapolis-colts.html).

What's next?

1. Mars Incorporated, the parent of Snickers, is in McLean, Virginia. That would be about a ten minute drive from where Joe and I live. I see some major "Snickers kills" protests coming soon at Snickers headquarters.

2. I give it one hour before the major gay groups weigh in and accuse Snickers of promoting violence against gay men and lesbians.

3. Then it will probably be the end of the afternoon, or maybe tomorrow, when members of Congress start writing letters to the head of Snickers, demanding he address the company's call to violence. If you're in a Hill office, please consider doing this - and feel free to contact me for more information. I'd recommend a press release and a letter to the Mars president.

4. By the end of today, but more likely tomorrow, we'll start seeing articles in the press about Snickers associating its brand with violence against gays.

5. And the Mars boycott will probably be called for by some independent activist by tomorrow, I think. And once that happens, it's out of our hands because there isn't much of anything Mars can do to negotiate with independent actors who will smear the company, permanently, online (remember folks, once something hits the Internet, it's in Google forever).

I've called the head of corporate public relations for Mars and am waiting to hear back. I've also talked with the lead press guy for the Human Rights Campaign, the largest gay civil rights group in the country, and they're not very happy, to put it lightly.

As the guy who launched the first-ever successful boycott of a TV show (StopDrLaura.com), I'm going to suggest to Mars that they had better nip this in the bud quickly, or they're not going to know what hit them.


http://americablog.blogspot.com/2007/02/snickers-superbowl-web-site-promotes.html

treufreund
Feb 5th, 2007, 10:28 PM
I will never buy another Snickers or parent company product again. :(

égalité
Feb 5th, 2007, 10:32 PM
NOOOOO Snickers is the only junkfood I eat. :bigcry:

controlfreak
Feb 6th, 2007, 12:11 AM
I don't know why gays would be interested in chocolate anyway. Surely they get plenty on their hands through their day-to-day sexual activities?

Monica_Rules
Feb 6th, 2007, 12:22 AM
^ Oh god you just get more and more pathetic with each post you make.

Scotso
Feb 6th, 2007, 04:05 AM
I won't be eating Snickers anymore. :(

~Eclipsed~
Feb 6th, 2007, 04:18 AM
hmm i have mixed feelings about this.

First of all, Concerning the video of the Colts and Bears watching the commercial. I don't think any other reaction is to be expected. I mean they're straight men in front of their macho buddies. What do you expect them to say in reaction to the commercial..."OO that's hot!" I think your making too big of a deal here.

However, If they truly are gay bashing(referring to Snickers) that's just plain wrong. Fine use some gay scene as comedy for a commercial, but to do it out of hate for gays is completely unneccessary and i hope they get penalized for doing so.:fiery:

Apoleb
Feb 6th, 2007, 05:10 AM
It's funny but these ads can also be interpreted as sarcasm and as a mockery of macho football milieus, and so they aren't necessarily homophobic (the opposite). You know you are dumb if you will react to kissing someone by doing something "manly" by drinking oil and killing yourself.

star
Feb 6th, 2007, 05:10 AM
The ad didn't really bother me, but with the site and all I think they just went too far.

LudwigDvorak
Feb 6th, 2007, 05:23 AM
Snickers are nasty anyway. Now if Reese's had done this...well, I'd still eat Reese's.

SelesFan70
Feb 6th, 2007, 06:05 AM
:rolleyes:

That website is really reaching for something to be mad about. Get over yourselves.

:secret: This is a joke, right? :secret:

MrSerenaWilliams
Feb 6th, 2007, 06:13 AM
The commerical is funny to me because, I mean these guys aren't exactly the picture of American class or culture :lol:, but still the underlying portrayal from ther overall ad campaign, especially the three add-ons :rolleyes: is disturbing. I'm offended, and I won't be eating anything from Mars Corp. again

(I LOVE Skittles and Starburst :sad: )

"Sluggy"
Feb 6th, 2007, 08:35 AM
I don't see what's homophobic about it. Sounds like a funny commercial. anyone got a link?

mandy7
Feb 6th, 2007, 08:38 AM
SNICKERS RULES! :rocker2:

"Sluggy"
Feb 6th, 2007, 08:42 AM
give me a fucking break, just saw the ad, gay people who find that offensive should build a spaceship and go live on another planet.

MrSerenaWilliams
Feb 6th, 2007, 08:51 AM
the commerical's not offensive, it's VERY funny, but some of the connotations that people are deriving, as well as the alternative endings....they're not the most complimentary...:unsure: let's say that. I mean, I'm not going to protest, but the online commentary and additional features took it a step too far.

hdfb
Feb 6th, 2007, 08:55 AM
Hm. I found it funny. I mean I embrace my sexuality, but I can't say I didn't let out a smirk or a laugh when I saw that ad.

I don't eat chocolate anyway.... as if my ass needs to grow any more bigger! :(

Wigglytuff
Feb 6th, 2007, 01:01 PM
yeah its really the website thats the problem.

i have not had any mars corp junk in years. so i guess that wont be changing any time soon.

ahh, that junk food is bad for you anyway and really i dont want to eat JUNK but hey to each his own.

i will stick to fruit leather and raw almonds.

Apoleb
Feb 6th, 2007, 02:45 PM
OK I guess I'm the only one seeing sarcasm in those ads and a mockery of homophobia.

samsung101
Feb 6th, 2007, 04:12 PM
Yes, that's it. Snickers is out to make America hate gay people. You've
uncovered the master plot. The family is out to get YOU. Progressive
Insurance is liberal, as is Costco, in ownership, shall anyone who is not
liberal therefore boycott the store? I'm sure they are having those mass
sales on barrels of food and goo to fund the Hillary Clinton and
Living Wage and Open Borders Campaigns! Oh no!



Personally, I'm more offended by the Taco Bell dog and his accent.

As well as the Carl's Jr. ads with the guys massaging cows...that's just
sick.

Any ad about male dysfunction, no, that just shouldn't be on tv, and
not with smiling couples and flowers and sunshine in the background.

It was no ruder than things on Saturday Night Live or Mad TV or
Will & Grace reruns. It's a send up. Lighten up.


Who is the audience for Snickers on the Super Bowl day?
Guys, buddies, wives, teens, group parties...it's for the
laugh. Not much else.

Snickers - one ad, one Super Bowl day.

Could it be they were making a silly, odd, quirky, not particularly
Snicker related commercial to get the attention it did: controversy sells.
It gets you and me talking about it, people hitting the site on the internet,
saying Snickers. We're talking about it.


Google, Yahoo, about any Hollywood production company are all
very liberal in ownership and founders. You don't mean they may
insert liberal and far left ideas into their work do you? Nah, they
wouldn't do that.

Couver
Feb 6th, 2007, 04:16 PM
Is anyone surprised at the reaction of the players? Football is like the mega macho sport in North America. In fact most Americans would probably have felt more insecure and upset if the players hadn't reacted negatively to the ad. Which is truly sad and pathetic, but that's the reality of the situation.

Infiniti2001
Feb 6th, 2007, 04:22 PM
I don't find anything homophobic about the ad. To me it made fun of the so-called macho men rather than of being gay :shrug: Anyway, I :hearts: snickers--- it's the first thing I grab on my cheat days :p

samsung101
Feb 6th, 2007, 05:08 PM
Just saw it again, it's funny.

They pulled the ad.

They also got what they wanted, publicity.

It's not a great conspiracy, it's a tv ad and it
was funny, but, sure, in our PC world,
not acceptable. Someone should have
mentioned that in the board room...hey, ya
think someone may be offended and take it
the wrong way guys? Nah......it's all good!
Run with it!



Homophobic? Islamaphobic? Animalphobic?
Mormonphobic? Snickerphobic?

I prefer Hershey's with almonds myself.

TennisSTUD
Feb 6th, 2007, 07:34 PM
I'm gay. I don't seeing anything wrong with it. GET OVER IT GLADD IT'S A COMMERCIAL!

CooCooCachoo
Feb 6th, 2007, 07:39 PM
The commercials are not very tasteful.

However, this article is really an over-the-top reaction. It's not homophobic at all. Just poor humour.

CooCooCachoo
Feb 6th, 2007, 07:40 PM
I don't know why gays would be interested in chocolate anyway. Surely they get plenty on their hands through their day-to-day sexual activities?

Ha. Ha. :weirdo:

Stand-up comedy didn't work out for you in real life. And virtual reality is not treating you much better. So quit it. Thanks.

Martian Willow
Feb 6th, 2007, 07:55 PM
Is anyone surprised at the reaction of the players? Football is like the mega macho sport in North America. In fact most Americans would probably have felt more insecure and upset if the players hadn't reacted negatively to the ad. Which is truly sad and pathetic, but that's the reality of the situation.

Over here its known as 'gay rugby'.

tenn_ace
Feb 6th, 2007, 08:10 PM
snickers, mars... what other crap do they sell?

wonna make sure I don;t buy any of it.

tenn_ace
Feb 6th, 2007, 08:12 PM
Many of Mars' products are famous-name brands, including:

Bounty (http://en.wikipedia.org/wiki/Bounty_%28chocolate_bar%29)
Celebrations (http://en.wikipedia.org/wiki/Celebrations)
Dove Chocolate (http://en.wikipedia.org/wiki/Dove_%28chocolate%29)
Flyte (http://en.wikipedia.org/wiki/Flyte_%28chocolate_bar%29)
Galaxy (http://en.wikipedia.org/wiki/Galaxy_%28chocolate%29)
Kudos (http://en.wikipedia.org/wiki/Kudos_%28granola_bar%29)
Lockets (http://en.wikipedia.org/wiki/Lockets)
M-Azing (http://en.wikipedia.org/wiki/M-Azing)
Maltesers (http://en.wikipedia.org/wiki/Maltesers)
M&M's (http://en.wikipedia.org/wiki/M%26M%27s)
Mars Bar (http://en.wikipedia.org/wiki/Mars_Bar)
Mars Delight (http://en.wikipedia.org/w/index.php?title=Mars_Delight&action=edit)
Milky Way (http://en.wikipedia.org/wiki/Milky_Way_bar)
Skittles (http://en.wikipedia.org/wiki/Skittles_%28candy%29)
Snickers (http://en.wikipedia.org/wiki/Snickers) (The top-selling candy bar in the United States. Known in the UK as Marathon until 1990.)
Starburst (http://en.wikipedia.org/wiki/Starburst_%28confectionery%29) (Originally Opal Fruits in the UK.)
3 Musketeers (http://en.wikipedia.org/wiki/3_Musketeers_%28candy%29)
Topic (http://en.wikipedia.org/wiki/Topic_%28chocolate_bar%29)
Twix (http://en.wikipedia.org/wiki/Twix)
Snicker's Marathon Energy Bar (http://en.wikipedia.org/w/index.php?title=Snicker%27s_Marathon_Energy_Bar&action=edit)
AquaDrops (http://en.wikipedia.org/w/index.php?title=AquaDrops&action=edit)Other confections, no longer produced, include:

Pacers (http://en.wikipedia.org/wiki/Pacers_%28confection%29)
Spangles (http://en.wikipedia.org/wiki/Spangles)
Royals
Bisc & (http://en.wikipedia.org/w/index.php?title=Bisc_%26&action=edit) bars (varieties included M&Ms and Snickers). Known as Cookies & basrs in the U.S.A.

samsung101
Feb 6th, 2007, 09:51 PM
The genital herpes ads are more insulting to me than this thing.

Can we have a protest for that?


Snickers got the media attention it wanted.
Good or bad, it is getting attention.



The conspiracy stuff is melodramatic though.

Bad ad idea, bad campaign idea, it happens. They
clearly tested this thing on various groups, and
ran w/it. Won't be using that ad agency again
any time soon.

In protest, one should buy M&M's instead.

SelesFan70
Feb 6th, 2007, 11:21 PM
I'm boycotting people who are offended by any and every thing. :rolleyes:

KYLIE
Feb 7th, 2007, 02:42 AM
I just expect this kind of thing from certain american institutios...theres still alot of idiots out there in this world who have no formal education and have nothing better to do with there time than bash gay and lesbians, even though we have never done anything against anyone.

If you ont like gay sex or the ideal of it, thats totally exceptable, nobodies asking you to bend over and take it up the ass. But to go on and intentionally feed rhetoric and stereotypes about us thats damaging and malicious...thats just bullshit.

Theres alot of stuff i can think of to bash straight couples and the stright "so called" institution of marriage, and so on. Would i? no, because i have class and i have respect. Something alot of people lack, obviously.

Apoleb
Feb 7th, 2007, 03:02 AM
Didn't he like regularly call this guy for sex? Ridiculous.

Edit: oops wrong thread. lol

MrSerenaWilliams
Feb 7th, 2007, 03:09 AM
I just expect this kind of thing from certain american institutios...theres still alot of idiots out there in this world who have no formal education and have nothing better to do with there time than bash gay and lesbians, even though we have never done anything against anyone.

If you ont like gay sex or the ideal of it, thats totally exceptable, nobodies asking you to bend over and take it up the ass. But to go on and intentionally feed rhetoric and stereotypes about us thats damaging and malicious...thats just bullshit.

Theres alot of stuff i can think of to bash straight couples and the stright "so called" institution of marriage, and so on. Would i? no, because i have class and i have respect. Something alot of people lack, obviously.


:worship: Well said

Becool
Feb 7th, 2007, 10:38 AM
I won't stop eatin Snickers because of a commercial.. please

mandy7
Feb 7th, 2007, 10:46 AM
I think the ppl who stop eating Snickers or Mars or Whatever else they produce) cause of this commercial....
ARE WANKERS!