View Full Version : Australian Open Launches Marketing Campaign for 2007. Instant Replay on Rod Laver

Oct 3rd, 2006, 03:30 PM

Australian Open Showcases The Wonderful World Of Tennis

October 3, 2006

‘It’s a wonderful world’ was the message at the launch today of Australian Open 2007 with players set to share in a record prizepool of AUD$20million and fans set to enjoy video line calling on giant screens in Rod Laver Arena.

The first Grand Slam of the 2007 tennis calendar, which takes place from 15–28 January 2007, will see over 500 of the world’s top players competing for a total prizepool of exactly AUD$20million.

The winners of the men’s and women’s singles alone will pick up AUD$1,281,000 each. Tennis Australia CEO Steve Wood said, “The Australian Open is one of the biggest sporting events on the planet and is a fantastic advertisement for all that’s best about Australia and the wonderful world of tennis.

“It showcases the sports’ best players, including juniors, wheelchair players and legends in a festival of on-court and off-court entertainment that is enjoyed by the players and fans alike. “Australian Open 2007 promises to continue that Grand Slam tradition. With a range of ticketing options to suit everyone from the serious tennis fan to the curious visitor, the Australian Open is definitely the place to be in January.”
Australian Open 2006 saw a record 550,550 fans pass through the gates at Melbourne Park during the two weeks of main draw competition - the seventh successive year the tournament broke the magic half million visitors mark.

On stage in Garden Square - in the breaks between the day and night sessions - fans will again be entertained by live performances from some of Australia’s top musical acts.


Getting to and from the tournament will also be easier. Now trams anywhere in Melbourne will be free to all Australian Open ticket holders, which includes the special shuttle service between Melbourne Park and the CBD which operates until one hour after the end of play during night and twilight sessions.

The successful American Express Live Sites at the Sydney Opera House and Federation Square in Melbourne are set to return as a way of bringing the carnival atmosphere to more fans around Australia.

Tournament Director Craig Tiley adds, “The Australian Open has produced some of the most memorable matches in tennis history and 2007 is shaping up to be another mouthwatering prospect.

Defending champion Amelie Mauresmo.

“A real rivalry is building in the men’s game between the maestro Roger Federer and the current French Open champion Rafael Nadal who missed last year’s tournament through injury. Also still in the mix is former finalist Lleyton Hewitt and a number of other top players who could enjoy the sort of dream run we saw from Marcos Baghdatis in 2006.

“On the women’s side, Amelie Mauresmo and Justine Henin-Hardenne have both enjoyed a stellar year, with Maria Sharapova showing she’s back to her Grand Slam-winning best. But close on their heels are a number of players hungry for their first Grand Slam titles, as well as former champions like Serena Williams who showed here in 2005 that the form guide goes out the window when it comes to the big events.”

New tournament director Craig Tiley outlines Australian Open 2007 initiatives.

Mark Edmondson honoured

On court, the prime time night final for the men’s singles will return as well as the night feature matches on Margaret Court Arena on the first six evenings. Being honoured on Australia Day with membership of the Australian Tennis Hall of Fame will be 1976 men’s singles winner Mark Edmondson.

Mark is the last Australian male to have won the singles title at his home Championships, and was the winner of a further five Grand Slam doubles titles.

Mark Edmondson: last Australian male champion.

The Australian Open Junior Championships will now start on the middle Sunday and finish on the final Saturday in a schedule change designed to further showcase the game’s rising stars.

Also finishing that Saturday is the Legends Event and the Australian Open Wheelchair Championships which is now being staged during the Grand Slam tournament to further profile this important branch of tennis.

The Wheelchair Championships will see almost 50 of the world’s top wheelchair players battle it out for honours over five days during the second week.

James Morrison and band at today's launch.

With the women’s singles and mixed doubles finals also scheduled during the daytime on the final Saturday, the tournament promises to be action packed throughout the fortnight.

“By holding the finals of five events on the same day, we hope to make that second Saturday a real celebration day for the sport where people can come along and enjoy five very different experiences,” said Tiley.

Also on court throughout the fortnight will be the 314 Aviva ballkids which this year includes 28 selected from the lead in tournaments on the Australian Open Series and 28 international ballkids from Korea, China and for the first time Japan.


A range of ticketing options have been designed to help fans find the ideal solution to enjoying the Grand Slam of Asia/Pacific. Series Packages offer five action-packed Rod Laver Day or Night Sessions from 15-19 or 20-24 January, while those looking to attend just the semi finals and finals can purchase the Championships Package covering the final five sessions from Thursday 25 through to Sunday 28 January on Rod Laver Arena.

Australian Open 2007 sees the introduction of new Series Packages for Vodafone Arena with savings of $20 per package. The Volley Series Package covers the first four days from 15-18 January and the Top Spin Series Package covers the next four days from the 19th to 22nd.

These exclusive Series Packages are on sale for two days only (Thursday 5 and Friday 6 October). Rod Laver Arena and Vodafone Arena single session tickets go on sale on Saturday 7 October until sold out.

The hugely popular - and great value - Australian Open Ground Passes, which offer access to matches on the outside courts, the concerts in Garden Square, and free tram travel around Melbourne, go on sale from Friday 1 December.

These are just $19 in the second week of the tournament (except the final weekend when the ticket price of $20 includes the special finals’ day concerts in Garden Square) or $29 on the first eight days which also includes access to the unreserved seating in Vodafone Arena and the Night Feature Matches on Margaret Court Arena.

The After Five Ground Pass, which gives access to Melbourne Park from 5pm, also goes on sale from 1 December for only $20 and includes access to the Night Feature Match on Margaret Court Arena and the concerts in Garden Square.

Families, too, can enjoy the action, with the great value Family Ground Pass which, for only $80, offers access for two adults and two children (or one adult and three children). Bookings can be made by phoning 1300 888 104 (or +61 2 8736 2711 for international callers); in person at over 150 Ticketek agencies across Australia or New Zealand; or via the internet at www.AustralianOpen.com (http://www.australianopen.com/).

Fans buying any Ground Pass will also be able to use the EZY-Ticket option which enables them to print their tickets from their own computer.

A separate disability bookings ticket brochure and access map is available by phoning +61 3 9286 1208 or go to www.AustralianOpen.com.

Australian Open 2007, presented by Kia Motors in association with Garnier and GE Money, will take place at Melbourne Park, Melbourne, from 15-28 January 2007.

Oct 3rd, 2006, 04:30 PM
Amelie opposes on-court coaches

From Barry Wood in Stuttgart
October 03, 2006
ALLOWING coaches on court during a match is a step too far in trying to make tennis more interesting for spectators, said women's world No.1 Amelie Mauresmo overnight.

"I think the basic thing about tennis is to really solve the problem by yourself on the court – the tactic part, the mental part," said the Australian Open and Wimbledon champion.

During the recent American hardcourt season, players were allowed to summon their coaches on court for consultations once a set as well as during set breaks.

The rules have been refined for three European indoor events, beginning here this week and continuing in Zurich and Linz.

The most significant change is that players will no longer be able to call their coach during the middle of a set, but only at set breaks and when the opposing player takes a medical or bathroom break, but Mauresmo still dislikes the idea.

"It's a huge difference when you have somebody come on," the Frenchwoman told Reuters here, where she had a first-round bye.

"I think you have to figure out by yourself what you have to do, what you're supposed to do, the best way to get out of the match, and I think the sense of tennis itself will change if you allow coaching."

Both the Women's Tennis Association (WTA) and the men's Association of Tennis Professionals (ATP) have been looking at ways to make their sport more entertaining for spectators and television viewers.

The ATP will next year introduce a round-robin format in the early rounds of some events, to ensure that marquee players make more than one appearance, but Mauresmo said such a scheme would go against calls by players for their workload to be cut.

"The round-robin we already tried at the WTA championships," said Mauresmo. "But the ones who would go through to the end, let's say the top 10 players, would maybe play more matches while we are trying to reduce the number of matches we play."

Mauresmo said she appreciates that changes are needed in a competitive world.

"I think everybody is saying, especially from the TV point of view, that they want to make tennis more entertaining, because obviously there are a lot of things to watch on TV and they want to make sure that people want to watch tennis," she said.

"I think it's good to experience it before it gets into the rules."

Other innovations are working well, she said, including the new right of players to challenge a limited number of line calls.

"I think it's working very well," said Mauresmo.

"There have been some great things for the crowd to get into the matches."