View Full Version : WTA signs new four-year broadcast deal

Jul 8th, 2006, 12:15 AM
WTA signs new four-year broadcast deal


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LONDON -- The increasing popularity of women's tennis has helped the WTA Tour sign a new television deal, which will make the sport more watchable for armchair fans, the organization said on Friday.

The four-year deal is an extension of the current agreement with broadcaster Eurosport and Regency Enterprises.

"There will be electronic line-calling, pre-match player interviews, interviews with coaches," WTA Tour chief executive Larry Scott told Reuters.

"Things that are being discussed are possibly allowing coaching during matches, possibly putting microphones on players."

Scott said the new technology would take second place to the players themselves.

"We have to tread very carefully with the players. These are not initiatives to change the rules of tennis; this is about the packaging and marketing of the sport," he said.

"It needs to have the buy-in and support of the players; this is sport and entertainment but sport comes first.

"We should almost double the revenue we made from the last four years," he said.

"On a guaranteed basis alone it's a 30 percent increase to the prior deal." Angelo Codignoni, Eurosport's chief executive and president, said: "Last year, 80 million viewers in total watched the tour; we aim to build on these figures by attracting new fans."

Jul 8th, 2006, 12:16 AM
sorry if it has been posted

Jul 8th, 2006, 01:31 AM
Maybe they'll FINALLY pay for separate hotel rooms for coaches. (Though if Rafael gets a new 15 y.o. client instead of Meghann and ALG, he'd be pissed). :tape: Also, maybe airfare for the player and one other person (coach, parent, spouse, or bf/gf). "Don't hold your breath", though.

Jul 8th, 2006, 05:01 AM
That does me no good. Maria, start dominating so that people in America will watch the tour...I've given up on Vee and Ree:sad: ...

Jul 8th, 2006, 05:05 AM

Jul 8th, 2006, 05:25 AM
"Things that are being discussed are possibly allowing coaching during matches, possibly putting microphones on players."

Isn't Sharapova loud enough without microphone :confused:

Brian Stewart
Jul 8th, 2006, 10:05 AM
Great news. But I'm still waiting for a similar article that contains the words "United States".

Coaching during the match? Dead set against it. It favors the elite players, (which the tour might prefer anyway), and upcomers with money. I like that an unknown can surprise a top player.

Miking players? Probably work better with doubles, with 2 personalities discussing strategy, etc. Not sure it would be any good in singles, unless the player has a habit of talking to herself (or the invisible gnomes). What would be interesting is a tiny lipstick cam on the bill of the player's cap/visor, giving us a "player's eye view" on replays.